Responsibilities: Brand / Category management for Nokia /Lenovo/ Motorola Mobile phones • Managed Brand P&L Responsibility for (Nokia, Motorola, Lenovo) across UAE & KSA • Led Category Management, Product lifecycle management, Budgeting, GTM Planning, Strategy & Execution across multiple channels – Axiom Retail, OR Key accounts, Independent Retail (IR) & Wholesale

Responsibilities: Category Head: E-Commerce CDIT (Mobiles/Tablets/Consumer Durables) • Leading the Hardline product strategy for Shopcj.com with P& L Responsibility • Defining and executing Go to Market Strategy for the portal as a founding team member

Responsibilities: Buying & Merchandising for Mobiles, Tablets and Personal Entertainment accessories• Leading the national level accessories portfolio for E-zone stores (Destination Format)• Handling accounts such as Samsung, Nokia, Apple, LG, Philips, Sony, Bose, Beats, Panasonic, JBL, Sennheiser, Capdase, Skullcandy, etc at a National Level by negotiating and continually assessing existing vendors to optimize performance and improve commercial terms with laser sharp Focus on margin generation• Product Life cycle Management: New launch, Listing, Assortment, Non Assortment (EOL), Liquidation.• Liaising with internal stake holders to build and execute the OTB (Open to buy) plan to manage working capital efficiencyLarge Appliances / White Goods (Refrigerators, Washing Machines and Air ConditionersResponsibilities: Buying & Merchandising• Managing the white goods portfolio for E-zone stores (Destination Format) driving sales through category planning and execution for accounts such as Samsung, LG, Godrej, Panasonic, Whirlpool, Philips Electrolux, Videocon, Sharp, Bosch, Siemens etc at a National Level.• Product Life cycle Management including Inventory and Range Rationalization at National / Regional and Store level

Responsibilities: Buying & Merchandising for Mobile Accessories /Mobiles/Tablets• Category P&L responsibility for Mobility category (Mobiles, Accessories and Tablets) led through vertical planning and execution of strategic merchandising plans. • Building and managing brand relationships including deals, preferred pricing and treatment including developing strong vendor / distributor relationships & key accounts• Margin negotiations & promotions planning with Brands and vendors including monetisation by selling online space

• Channel Sales and Account development in NRI regions like UAE, Kuwait, Oman, Qatar, etc.• Vendor management responsibilities • Spearheaded the development of NRI website of TCIL while closely working on SEO