Darryl Powlus

Darryl Powlus Email and Phone Number

Founder and Creative @ Creative Evolution
Atlanta, GA, US
Darryl Powlus's Location
Atlanta, Georgia, United States, United States
About Darryl Powlus

With over 20 years of experience as a results-driven Creative Director, I bring a rare blend of visionary thinking and hands-on expertise to the ever-evolving world of branding and design. My career has centered on elevating brand identities, driving innovative creative strategies, and building consumer engagement across fashion, retail, digital, and print. Passionate about optimizing brand consistency, I thrive on translating complex business goals into compelling, customer-centered creative approaches that generate both revenue and enduring brand equity.Throughout my career, I’ve led cross-functional teams, managing all phases of the creative process from ideation to execution. Whether overseeing brand development, digital campaigns, print design, or experiential marketing, my focus remains on crafting solutions that resonate with target audiences. My expertise includes digital content creation, integrated marketing strategies, creative project management, and comprehensive branding initiatives that exceed expectations and align seamlessly with client and stakeholder visions.As a leader, I’m known for my dynamic, collaborative style that empowers teams to excel and innovate. Mentoring emerging talent is a core aspect of my work, and I’m committed to fostering inclusive, energetic environments where creativity flourishes and ideas thrive. Colleagues and clients value my ability to push creative boundaries while delivering results on time and within scope.In addition to my professional accomplishments, I’m an avid traveler, art enthusiast, and lifelong learner. These interests fuel my creativity and inspire me to approach every project with fresh insights and a global perspective. If you’re looking for a forward-thinking leader with a proven track record of building impactful brands, let’s connect—I’m excited to explore new opportunities to create lasting impressions and drive success.

Darryl Powlus's Current Company Details
Creative Evolution

Creative Evolution

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Founder and Creative
Atlanta, GA, US
Employees:
1
Darryl Powlus Work Experience Details
  • Creative Evolution
    Founder And Creative
    Creative Evolution
    Atlanta, Ga, Us
  • Carters Inc.
    Sr Creative Director
    Carters Inc. Oct 2019 - Mar 2023
    Atlanta, Georgia, Us
    • Led a diverse team of art directors, creative directors, copywriters, content creators and designers to successfully rebrand a promotional brand, achieving a modern, relatable look while balancing emotion and promotion.• Launched Carter's first organic baby brand, "Little Planet," achieving $20MM in the first year and becoming the #3 organic baby brand in the US and Canada within two years.• Executed Carter's first-ever elevated celebrity partnership with overwhelming response and sell-through in just 72 hours.• Oversaw the redesign of the multi-channel e-commerce platform, optimizing for SEO and integration into the new content management system.• Transitioned direct mail strategy from print-first to digital-first, resulting in an omni-channel lift.• Drove significant growth in direct-to-consumer sales through innovative creative marketing strategies and optimized customer journey experiences.• Developed and executed packaging/branding strategies that enhanced product visibility while reducing packaging costs.
  • New York & Company
    Creative Director
    New York & Company Nov 2010 - Sep 2019
    New York, New York, Us
    • Led creative development and execution of campaign strategies, enhancing brand image and market penetration through celebrity brand ambassadors elevating awareness YoY by 18-20%.• Managed an in-house creative department, overseeing all aspects of campaign development and execution.• Collaborated with cross-functional teams to ensure cohesive brand messaging and visual identity across all platforms..• Spearheaded innovative marketing initiatives, including a loyality and credit card program driving increased customer engagement and brand loyalty and 2mm bump in customer activation.• Directed the conceptualization and execution of high-visibility celebrity projects, ensuring timely delivery and alignment with strategic business objectives for a twice renewed contract.• Collaborated with cross-functional teams to produce cohesive packaging designs, improving customer satisfaction and brand loyalty.
  • Vivre
    Assiciate Creative Director
    Vivre Oct 2007 - Dec 2008
    New York, Ny, Us
    • Creative direction for print and digital media, including luxury branding catalogs, magazine publications with a reach of over 2 million including placement in BLACKSTONE luxury properties, packaging, and digital assets.• Directed and led cross-functional print and digital design teams, providing guidance, mentorship, and oversight for execution and creative development incorporating digital marketing strategies.• Collaborated with head merchants to curate and design store openings, in-store experiences and PR/EDITOR events.• Spearheaded the development of luxury branding campaigns across both print and digital platforms, resulting in a significant increase in brand awareness and customer engagement.• Successfully integrated digital marketing techniques into traditional print strategies, leading to a uplift in catalog-driven e-commerce sales.
  • Bloomingdale'S
    Senior Art Director
    Bloomingdale'S Aug 2002 - Oct 2007
    New York, Ny, Us
    • Led creative direction for branding catalogs, magazines, newspapers, and promotional materials.• Managed creative teams and maintained brand identity consistency.• Oversaw end-to-end photo shoot production, including location scouting and talent management.• Trained, supervised and managed creative team of art directors, assistant art directors, graphic designers and freelancers.
  • Arnie Sawyer Studios
    Art Director
    Arnie Sawyer Studios Jul 2000 - Jan 2001
    * Designed DVD and Video Box packaging.* Created graphics for DVD navigational screens and prepared files for DVD authoring.* Responsible for the design and production of advertisements for independent films.* Published in Commercial and Trade publications.* Responsible for daily black/white and color newspaper ads.
  • Time Inc.
    Designer/Ad Manager
    Time Inc. Mar 1999 - Jul 2000
    New York, Ny, Us
    * Maintained Time Inc. Corporate Production identity through media kits,web sites and other corporate communications.* Coordinated all aspects of digital-based ad production including processing,troubleshooting and problem solving with electronic files.* Ensured that all remnant ads were supplied and processed according to theTime Inc. Digital Ad Specifications.* Served as a liaison between clients, ad agencies, magazine production staffs and engraving facilities.* Responsible for maintaining and updating Time Inc. and Corporate Productionwebsites on a weekly basis, as well as enhancing site.

Darryl Powlus Education Details

  • Temple University
    Temple University
    Advertising

Frequently Asked Questions about Darryl Powlus

What company does Darryl Powlus work for?

Darryl Powlus works for Creative Evolution

What is Darryl Powlus's role at the current company?

Darryl Powlus's current role is Founder and Creative.

What schools did Darryl Powlus attend?

Darryl Powlus attended Temple University.

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