Darryl Ricca Email & Phone Number

Northbrook, Illinois, Us

Old World Industries (OWI), an automotive chemical manufacturer, proudly provides automotive and heavy-duty products to more than 62countries around the globe through leading flagship brands including PEAK, BlueDEF and others.

New Britain, Ct, Us

▬▬▬▬▬▬▬▬▬▬▬▬▬Stanley Black & Decker (SWK), an S&P 500 company, is a world-leading provider of hand tools, power tools and related accessories, mechanical access and electronic security solutions, healthcare solutions, engineered fastening systems, and more.▬▬▬▬▬▬▬▬▬▬▬▬▬After the acquisition of the Craftsman brand by Stanley Black & Decker was completed, I was recruited to serve as the Senior Channel Manager for Global Tools & Storage, a division of Stanley Black & Decker. In this role, I’m responsible for developing, driving and implementing channel marketing strategies for select channel partners to achieve sales and operating margin objectives for Stanley Black & Decker brands.

Chicago, Il, Us

▬▬▬▬▬▬▬▬▬▬▬▬▬Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer focused on seamlessly connecting the digital and physical shopping experiences to serve our members - wherever, whenever and however they want to shop. KCD Brands manages Craftsman, Kenmore and Diehard brands for sale through Sears retail and select distribution partners.▬▬▬▬▬▬▬▬▬▬▬▬▬While leading channel development at Omron Healthcare, I was recruited by Sears Holdings Corporation to serve as their Trade Marketing Manager for KDC Brands. With two direct reports and a multi-million-dollar marketing budget, I led key initiatives that ultimately realized an annual sales impact of $200 million. My primary responsibilities include the development, execution, and performance of strategic programs and materials designed to drive product placement, sales, and brand awareness for Craftsman, Kenmore and Diehard brands through retail, B-to-B and international channels.Additionally, I have been a key contributor to the successful roll-out of the Craftsman brand into Ace Hardware, achieving YOY sales growth of 30% and increased market share. Ultimately, the success of Craftsman within Ace Hardware and other retailers led to the acquisition of the Craftsman brand by Stanley Black and Decker. As a key member of the KCD team, I have been tapped to support the successful transition of Craftsman.KEY CONTRIBUTIONS► Engaged with sales and brand team members to drive development and implementation of annual promotion plan, achieving an incremental sales increase of 25% and driving consumer brand awareness through traditional and digital media.► Championed Craftsman initiative to develop new industrial channel “business development” program, placing among leading industrial distributors.► Developed and implemented Craftsman annual trade show and event plan. Successfully managed exhibit assets and agency within budget, realizing event execution savings of 12%.

Hoofddorp, Noord-Holland, Nl

▬▬▬▬▬▬▬▬▬▬▬▬▬Omron Healthcare, Inc. is a leading manufacturer and distributor of wellness products. Its market-leading products include home blood pressure monitor, fitness tools, and electrotherapy devices and are distributed through leading retailers, pharmacies, and medical wholesale.▬▬▬▬▬▬▬▬▬▬▬▬▬Promoted to the role of Customer Marketing Manager in 2009, my principal focus was on the development and presentation of customer/channel specific strategies. Through innovative product marketing and merchandising programs, my team and I were able to drive sales growth and market share conversion in the retail channel for Walmart, Target, Costco, Sam’s Club, and Amazon.com.During my tenure, I oversaw divisional sales totaling $56 million and effectively managed trade funds of $2 million, successfully aligning customer, brand, and sales priorities to maximize sales and ROI.KEY CONTRIBUTIONS► Grew 2009 Walmart sales 11% vs PY with increased Omron brand share of 7% at shelf through dual branding strategy, which included merchandising opening price point private label products with our premium branded product mix.► Led cross-functional team to develop Omron exclusive blood pressure monitor for Costco, resulting in margin improvement of 11% vs PY, improved shopper satisfaction, and enhanced account partnership.► Directed the preparation of Target product category proposal that resulted in Omron national brand exclusivity and 14% POS increase vs PY; awarded Omron 2010 Challenge Commendation.► Created new product assortment for national pharmacy wholesalers, including McKesson, Cardinal Health, and AmerisourceBergen, driving OTC product placement and reduced secondary placement cost 45%.► Initiated, organized, and chaired monthly sales/marketing conference meetings to share category and shopper insights, improve communication, and promote a more timely exchange of actionable intelligence.For a detailed list of accomplishments, please request my resume.

Hoofddorp, Noord-Holland, Nl

After Blyth was sold, I found a new opportunity at Omron, where I came on board as the Product and Trade Marketing Manager. In this role, I spearheaded the development of new products, from ideation to launch, while developing and executing strategic channel plans for product categories totaling $60 million annually. My leadership in the development and implementation of channel merchandising plans led to an 8% incremental sales gain.KEY CONTRIBUTIONS► Prepared category recommendations for key retail pharmacy chains, including CVS, Walgreens, and Rite Aid, resulting in product and merchandising placement gains and increased Omron brand share.► Directed the development of new go-to-market merchandising solutions for Omron blood pressure monitor category, including both temporary and permanent store displays to deliver competitive advantage. ► Conducted comprehensive post program analysis for top accounts for the blood pressure monitor category to determine best practices and presented results to brand team and senior management team.► Partnered with a key account manager to develop exclusive FSA logo and integrate promotional program, including merchandising, print, and web, to drive consumer awareness and seasonal incremental POS. ► Mentored associate product managers and vetted candidates for key management roles.For a complete list of accomplishments, please request my resume.

Plymouth, Massachusetts, Us

▬▬▬▬▬▬▬▬▬▬▬▬▬Blyth HomeScents International is a $1 billion marketer and manufacturer of home décor products, including several national brands.▬▬▬▬▬▬▬▬▬▬▬▬▬In 2006, I was promoted to the role of Senior Trade Marketing Manager for the Wal-Mart Team. In this position, I collaborated with our sales team to customize brand marketing plans into successful sales strategies, while building brand equity and delivering maximum sales and margin. Specifically, I led the development and execution of the strategic marketing plans and the financial budget for Wal-Mart. KEY CONTRIBUTIONS► Achieved marketing plan objectives through effective product mix management, SKU rationalization, cost/profit management and contributed to a 14% year over year sales increase for Wal-Mart business.► Prepared daily POS analysis for marketing and senior management that resulted in key product and fragrance development decisions in addition to Wal-Mart product mix recommendations.► Spearheaded quantitative and qualitative consumer market research studies culminating with the introduction of a new home décor product collection and increased market share.► Managed account and sales relationship for Wal-Mart Canada and Wal-Mart Mexico, growing sales 16% and 29% respectively, through incremental promotional placements. ► Led cross-functional project team to develop and execute new RFID inventory management system in compliance with Wal-Mart supplier mandate.For a detailed list of accomplishments, please request my resume.

Plymouth, Massachusetts, Us

Seizing on a new opportunity at Blyth HomeScents International, I came on board as a Trade Marketing Manager with the Wal-Mart Business Team. In this role, my primary responsibility was to manage SKU profitability through rotation of seasonal fragrances and products, while ensuring product mix capitalized on market and consumer trends. KEY CONTRIBUTIONS► Collaborated with sales and marketing to develop product and promotional plans for Wal-Mart, resulting in 15% sales increase through utilizing a “Good, Better, Best” trade-up strategy that also grew market basket.► Led development of merchandising programs and materials that deliver maximum consumer impact and incremental sales of 12%.► Analyzed POS and consumer trend data to provide product mix recommendations, plan seasonal promotions, and provide recommendations for improved go-forward promotion implementation.► Developed and managed exit strategies for deleted SKUs.For a detailed list of accomplishments, please request my resume.

Lake Zurich, Illinois, Us

▬▬▬▬▬▬▬▬▬▬▬▬▬ACCO Brands, Inc. is an American marketer and manufacturer of office related products with over $1B in annual sales. ▬▬▬▬▬▬▬▬▬▬▬▬▬After a successful tenure as the National Merchandising Manager at Fiskars, I was recruited by Fortune Brands (now ACCO Brands) to serve as the Product Manager for their Swingline Brand. In this role, I managed the development of multiple new products, from ideation to launch, and executed the strategic marketing plans for product categories totaling $40 million annually. This position included leadership responsibility for a cross-functional product team that developed and introduced new stapler lines. From creating innovative new package designs to supporting all marketing launch materials, our efforts resulted in a 23% incremental sales increase.KEY CONTRIBUTIONS► Managed various consumer market research initiatives, including quantitative and qualitative studies that resulted in the repositioning and launch of existing product line, reversing downward sales trends.► Coordinated development of integrated national promotion, resulting in an 8% POS increase.► Achieved product line objectives through effective product mix management and cost/profit management.For a detailed list of accomplishments, please request my resume.

Espoo, Uusimaa, Fi

Managed the development of new products, from conception through consumer purchase, including determination of specifications, packaging, pricing, color, merchandising and promotional programs.KEY CONTRIBUTIONS► Developed and executed strategic marketing plans for assigned product lines totaling $25 million in sales.► Introduced line of new office soft grip scissors, generating $4 million in new business.► Launched direct import line of 20 unique products, resulting in $1.5 million of incremental sales.► Achieved $40,000 cost reduction for the annual catalog by consolidating product line listings.► Increased sales for declining product line 28% by initiating product enhancement and improved package.► Led a package restage that reduced packaging cost 8% and improved brand identification.For a detailed list of accomplishments, please request my resume.

Atlanta, Ga, Us

▬▬▬▬▬▬▬▬▬▬▬▬▬Rubbermaid, an American manufacturer and distributor of many household items, is a subsidiary of Newell Brands.▬▬▬▬▬▬▬▬▬▬▬▬▬Contributed to the development and implementation of marketing and sales strategies, customer and consumer promotion initiatives and developed assorted merchandising options.KEY CONTRIBUTIONS► Assisted in the development of new product category that increased division sales $5 million► Participated in business plan meetings for national accounts, including Wal-Mart, Meijer, and others.► Reviewed and analyzed competitive product lines, industry data and sales trends for new product opportunities, culminating in the development and introduction of several new products.For a detailed list of accomplishments, please request my resume.

Atlanta, Ga, Us

Determined demand requirements, contributed to the development of international sales strategy ($200 million).KEY CONTRIBUTIONS► Improved the timeliness of sales forecast and contributed to development of automated system.► Served as Project Leader on rate of sales and POS analysis, providing enhanced forecast accuracy.► Created and provided status of international business reports for International Market Managers.For a detailed list of accomplishments, please request my resume.

Master Of Business Administration (M.B.A.), Marketing And Market Research

Bba, Management