“Strive not to be a success, but rather to be of value.” ~ Albert EinsteinMy name is Darryl Ricca, and I am a highly skilled marketing and product development professional with a proven track record of success in Trade and Consumer Marketing, Product Development, and Brand Management. As a passionate value driver for multiple, nationally recognized brands, I combine both market insight and strategic direction to drive long-term results.My broad experience spans numerous industries and every channel of distribution—mass channel, e-commerce, wholesale, industrial, and B2B. From consumer goods to medical devices to automotive products, I have consistently driven meaningful results while developing a highly diversified and adaptive skill set. Whether crafting an inventive promotional campaign or designing new, high-impact merchandising, I maintain a laser focus on my primary goal: delivering optimal return with the resources provided.In recent years, I have built a strong portfolio of experiential marketing events. These innovative, immersive displays, coupled with the strategic leveraging of print, visual, and social media, have garnered millions of media impressions and enhanced the bond between the consumers and customers who attend and the featured brands.As a strong, cross-functional leader who builds valuable partnerships with multiple stakeholders, I am unfailingly passionate about the projects I lead, such as the game-changing roll-out of the Craftsman brand into Ace Hardware. No matter the market or goal, I am relentless in my pursuit of a favorable return and meaningful results.I am on LinkedIn to strengthen business relations and make new connections. Please feel free to connect with me!✉ darrylricca@gmail.comProficient in: Microsoft Office, Sales Force, SAP, Retail Link, Neilsen Data, Market Track, TraQline, Social Media Marketing (Facebook, YouTube, Twitter), VOC (Voice of the Customer), Budget Tracking Software
Listed skills include Cross Functional Team Leadership, Product Marketing, Trade Marketing, Trade Shows, and 46 others.