Darryl Sellers, M.A. Email & Phone Number

Minneapolis, Mn, Us

Denver, Colorado, Us

Engaging leader, ride services, healthcare company. Strategies, spokesperson, social media, interviews, testimonial videos, Asana/ HubSpot platforms. May 2024 attended the annual National Health Innovation Conference in Washington, D.C. The company’s exhibit lead at the event. Optimizing storytelling, public and media relations outreach to media and print outlets, expanding media coverage. ► CEO Josh Massey interviewed on WCCO Radio about Carepool’s ride services. More than 15 interviews, April-Sept.► Darryl Sellers on FOX 9 news, shared how Carepool is filling ride services needs and what sets the company apart.

Minneapolis, Minnesota, Us

Versatile and experienced professional, spearheading communications, public, media and community relations, strategies, storytelling, interviewing, create Owned Media videos. I Led, healthcare PR, media relations and communications for HHRI including: ► December 19, 2024, second story posted in a series about DEI that I co-wrote, "Growing and sustaining a diverse workforce that reflects the community." ► November 12, 2024, story posted that I co-wrote "Ramping Up Diversity in Research." ► November 8, 2023, Dr. Warren McKinney interviewed with Freddie Bell on KMOJ-FM radio about Youth Summit events, building trust, closing racial gaps in research. ► November 4, 2023, 6th Annual Black Youth with Stethoscopes Youth Summit, storytelling, interviewing doctors, youth, parents, awareness about the event encouraging youth to pursue careers in healthcare.

Minneapolis, Mn, Us

Campaign with the Minnesota Department of Human Services (DHS) Grants, Equity, Access and Research (GEAR) Division, for the organization and its grantees working with underserved communities.► Crafted and presented a RFP to the Minnesota Department of Human Services. ► Executed a communications strategy, including working with the media. ► Maximized best practices to be an effective spokesperson.

Milwaukee, Wisconsin, Us

Agency's key, client-facing officer, 4 direct reports, senior-level healthcare comms./other industries , media relations, content strategy, counsel, RFPs, media training, mentoring, storytelling, Owned/Earned Media, webinars, local, national campaigns, White House/U.S. Government partner. Developed first-ever PR Dept, best practices, platform/campaign metrics (Cision), project mgmt. (Asana), new business development.► Spearheaded an earned media plan: Biden-Harris Administration's "We Can Do This" Covid-19 Public Education Campaign, build NEW relationships with 140+ media outlets, spread the word about the campaign, help to increase vaccine uptake in 80+ Black communities. ► Proactive public, media relations for Stay Well Community Health Fairs, Oct. 2021 - Sept. 2022, cross-functional teams, trusted doctors, other trusted voices, promote, attend and support events, digital media sharing, 4,800+ attendees were vaccinated, 199 events in 80+ Black communities.► Maximized a strategic plan, media relations in 2022 with 140+ local and national media partners, iHeart Radio, Cafe Mocha Radio, DeDe in the Morning, Rolling Out Magazine, TV news and press outlets, nationally syndicated podcasts, online blogs, booking 60+ interviews with trusted Black doctors, campaign stories placed in 71 outlets.

Us

Versatile, day-to-day communications and public relations leader for a Software as a Service (SaaS) communications company. Live webcasts with local, national and global reach and video production for B2B and B2C. Content strategy for creative ads, Owned Media videos, multi-media marketing communications and blog writing. Collaborated with clients for their needs with events, crisis and internal communications. Planned and developed brand messaging for Netbriefings' services. Global events partners included: Ecolab, Here Technologies, Credit Suisse, Medtronic and Cargill, strategies, supported and attended events. ► Produced a strategic plan, partnering with the company president which served as a guide to help us collaborate with clients and add new customers. ► Generated the acquisition of 4 new clients, by successfully using an entrepreneurial spirit through public relations, meetings, presentations and engagement. ► Maximized strategic plan use, which contributed to an increase of 75% in revenue from $400,000 to $700,000.► Optimized the use of Netbriefings' technology for the company’s 6 global-reaching clients, by proactively sharing analytics, helping to gauge the effectiveness of their events and delivering ways to reach a wider audience.

Us

Entrepreneurial leader for this Software as a Service (SaaS) company, drive growth for webcasting, video production B2B and B2C with clients: Ecolab, UnitedHealthcare, Bankers Online and other existing clients, initiate messaging and engagement to build relationships and secure events with new and existing clients.► Served as the company’s spokesperson.► Developed strategic communications to help identify and develop relationships across various industries.► Crafted on-camera marketing and corporate communications messages inform current and potential customers how our services are beneficial for their employee and customer outreach.

Minneapolis, Mn, Us

Adept consultant who produced public, media relations and marketing strategies for YWCA’s fitness programs and events. Wrote creative content for press releases, newsletters, feature stories and blog posts. ► Conducted interviews weekly to feature fitness instructors and programs for social media and the website. ► Maximized coverage of the Midtown YWCA’s Summer Basketball Camp, created messaging and used proactive media relations for the event. More than 100 young women attended the event. Local publicity was generated in Twin Cities’ media outlets.

Minneapolis, Minnesota, Us

Key department professional who developed communications, public and media relations messaging to inform partents and schools about events and programs. Wrote press releases, Superintendent leader letters, newsletters and stories, talking points and media advisories. Conducted interviews, produced and executed proactive and reactive media relations strategies.► Collaborated with schools, principals, teachers and departments for internal, external and crisis communications including protests, events and transportation issues. ► Maximized public and media relations for Washburn High School's New Turf Ceremony. Emcee for more than 500 attendees. Local publicity in the Twin Cities media outlets.

Minneapolis, Minnesota, Us

Key voiceover ad producer who wrote and narrated creative content for 100+ automotive dealers across the U.S. for videos, which were posted to their respective dealership websites, YouTube, Autotrader.com, and Facebook.► Achieved a 128% hourly rate, which exceeded the expected ad production as a scriptwriter and ads narrator. ► Consistently produced more than 400 ads per day.► Consistently scripted more than 200 ads per day.

Minneapolis, Mn, Us

Retail Project Manager who consulted with business leaders regarding guest information gathered from security-video-tracking software to prepare the company for the new Target stores, which opened in Canada in 2013.► Generated guest metrics data from more than 100 stores across the U.S., a key guide for the planners of the new stores.► Spearheaded communication efforts, reporting metrics and discussing demographics, along with other guest traffic findings with business partners.

Des Moines, Ia, Us

Engaging Anchor/Reporter. Creative thinking for daily reports, building viewership, covering breaking news stories, connecting with communities. ► Maximized social media engagement, using a timely question of the day on air in 2007 which grew by 30% to more than 10,000 members in three months.► Increased the station’s viewership 33% in six months in 2009, using creative ads for the local ESPN radio station. ► Expanded coverage of local athletes in the 2 major viewing areas, coaching and mentoring youth, increasing viewership by 25% in 2008.

St. Paul, Mn, Us

Weekend Sports Anchor | Reporter who roduced creative stories for broadcast, including crafting stories, writing scripts, shooting video, interviewing, editing and producing. Promoted the station as a featured public speaker at events. ► Expanded coverage in the 2 major viewing areas by producing important and moving stories about athletes from Rochester, Austin and the surrounding areas.► Directed the planning of sports coverage, which included mapping out events to help meet tight deadlines while still providing expansive and quality coverage.

Master Of Arts, Journalism

Certificate, Marketing

Ba, Speech And Communication, English

Broadcast Journalism

Advanced Social Media Certification, Social Media