Darryl Yates, Mba Email & Phone Number

Los Angeles, Ca, Us

Valencia, Ca, Us

• Oversee e-commerce websites for organizations within health and beauty, fashion, emerging technologies, fitness, and non-profit verticals.• Innovate and implement website strategy for various organizations.• Boost sales conversions by developing and implementing paid advertising campaigns.• Align objectives and bridge communications with development teams, designers, and business teams to ensure proper branding messaging for clients.• Maximize sales conversions by optimizing wholesale and retail e-commerce platforms. • Promote successful sales fulfillment and optimize inventory by integrating cross-functional platforms.

Burbank, Ca, Us

Digital Marketing ManagerCreated digital marketing strategies that increased sales and clientele by 20%. Designed and implemented email marketing campaigns to increase brand awareness.Designed and Implemented PPC Campaigns in order to gain new clientele.Computer TechnicianInstalling software or hardwareMaintaining and repairing equipmentTroubleshooting different computer issues (Both Mac and PC)Determining and installing appropriate security measuresConfiguring computer networksProviding technical support on-site or via phone or email

Columnist responsible for InSYnc, a weekly column focusing on the latest in technologyAssigned to cover various events in the entertainment industry and write articles based on coverage and interviews.Builds rapport with key figures in entertainment industry in order to acquire new business for website.Implements Brand Marketing/ Viral Marketing strategies for website to increase exposure.

Los Angeles, Ca, Us

• Built and maintained positive relationships by supporting stakeholders needs, formulate actionable project creative work for internal design team and/or agency, route approvals, and manage both creative resources and stakeholders on track to ensure timelines are met.• Planned, budgeted, oversaw and documented all aspects of the specific program or project.• Defined and drove multiple concurrent project tasks and milestones within necessary timing.• Effectively communicated project expectations to agency professionals and stakeholders in a timely and clear fashion as the project evolves. Identify, drive, and track the resolution of issues and risks. • Proactively managed changes in project scope, identify potential challenges and devise contingency plans.• Maintained constant communication with other stakeholders and creative marketing team members • Exhibited flexibility and creativity to fine-tune timelines to project needs. • Regularly published project timelines and reported key summaries to all stakeholders.• Coordinated the efforts of corporate and regional cross-functional team members by providing team direction and support in order to maintain the project flow.• Led cross-functional team meetings and conduct timely follow-ups to track project deliverables from the team.• Set and continually managed project expectations and roles throughout the project life cycle. • Collected stakeholder feedback and track areas of opportunity for potential process improvements and work with management to refine and meet the needs of a growing department including the creation of tools and templates to facilitate briefing, timeline development, creative reviews and approvals. • Collaborated with Worldwide Marketing team to coordinate priorities for sales, event, corporate communication and branding among other projects.

Los Angeles, Ca, Us

• Leveraged e-commerce marketing strategy and high-engaging email campaigns to drive customer activation, engagement, retention, and loyalty.• Increased sales by 15% over one month by developing a more user-centric website interface.• Facilitated efforts by orchestrating email strategy for digital engagement programs and handling email marketing campaigns end-to-end, including planning, set-up, testing, execution, reporting, and optimization. • Advanced website features and capabilities, including the addition of a chatroom and the alignment of website pricing and in-store pricing. • Ensured proper branding messaging by collaborating with development teams, designers, and business teams. • Enhanced wholesale and retail e-commerce platforms to increase sales conversions by implementing best practices in UX Design, paid advertising and content optimization. • Fostered brand loyalty by implementing an email retention campaign. • Utilized innovative social media strategies to boost followers by 50% and engagement by 20%.

Phoenix, Az, Us

• Bolstered customer activation, engagement, retention, and loyalty by defining overall email marketing strategy and innovating high-engaging email campaigns. • Executed and created email strategy for digital engagement programs.• Spearheaded email marketing campaigns end-to-end, including planning, targeting, set-up, testing, execution, reporting, and optimization.• Pioneered continuous advancement of email features and capabilities, including targeting, personalization, and template development, by liaising with development teams, designers, business teams, and more. • Headed email marketing production and campaign management services for high-volume, internal business partners supporting seven operational lines of business.• Acted as key advisor and advocate for email marketing and list-building best practices.• Managed A/B testing of different creative and content messaging within existing customer and prospect flows.• Created a user-centric website by leveraging A/B and multivariate testing strategies for improved quality, revamping chat interfaces, and designing display and text ads with Google AdWords. • Coordinated an efficiency study resulting in enterprise process gap resolution efforts, such as team structure and enterprise systems (ESPs, DAMs) reorganization and third-party vendor relationship reassignment. • Succeeded in boosting lead generation by 20% by implementing weekly email marketing campaigns.• Led the creation of a center of influence network program to reward referrals.

Los Angeles, Ca, Us

• Controlled management activities spanning brand strategy, celebrity media and influencer relations, strategic partnerships, and long-term community engagement.• Demonstrated success in boosting national acquisition, engagement, and retention through effectively linking the company’s CRM and marketing platform. • Launched and developed the overarching digital marketing strategy.• Incorporated Agile and Waterfall Project Management workflows to boost team productivity.• Revamped e-Commerce strategy focus by enhancing overall UX, content strategy, SEO, and social integration, effectively boosting web sales by 50%.• Charted the successful development of international product strategy to launch select lines into emerging markets (EMEA).• Expedited the development of brand strategy and supported messaging platform across blended B2B and B2C customers.• Introduced a celebrity endorsement program as a key part of media and influencer strategy.• Directed and mentored high-performing junior staff.• Generated a digital ecosystem by leveraging a connected model involving systems, channels, intelligence, and reporting. • Focused on reputation management while delivering daily social management.

• Assumed the responsibilities as Primary Stakeholder, Strategy Contributor, and Steward of National Sales, Media Relations, Public Affairs, and Campaign Management.• Integrated digital activation (SEM/social), media relations, trade advertising, and advocacy development in order to boost national brand awareness and product marketing campaigns. • Organized and managed national marketing plan and flagship marketing website.• Instituted media in contextual trades and relevant editorial.• Accommodated consumer, media, and business relationships while developing multi-audience press kits.• Served as a key liaison for community engagement and product sentiment.• Produced all external-facing marketing touchpoints.• Completed a national press tour as national brand spokesperson.• Implemented and managed the preferred service vendor program.

Burbank, California, Us

• Guided and managed marketing and communications activities, including strategic consulting services and sales support across multiple product lines and blended audience environments. • Emphasized the employment of strategic marketing solutions while planning and executing national sales support. • Optimized product-level awareness, brand strength, and operational efficacy through implementing a cloud based solution. • Coached and mentored high-performing creative services delivery staff.• Succeeded in serving as national spokesperson across domestic product lines.• Assured integrity of all branded, integrated touch points and restructured production processes by revamping product messaging, creative quality, and distribution.• Established and managed the preferred service vendor program to ensure cost-effectiveness and proper resource allocation.• Bolstered partnerships with studio marketing counterparts, including WB Home Entertainment, CBS, and NBC Universal, to coordinate all local digital distribution activity.

San Francisco, California, Us

Senior financial consultant responsible for providing planning and portfolio management advice for consumer and business accounts. - Developed tailored portfolio strategies in alignment with market considerations and client goals- Served as key portfolio restructuring and risk management advisor- Ensured strong client relationship management - Recommended loan approvals and denials based on customer loan application reviews- Organized financial analysis, market research and due diligence filings materials for potential investors- Led and mentored client services team -Pitched and established service enhancement policies and processes

San Francisco, California, Us

Senior financial consultant responsible for providing planning and portfolio management advice for consumer and business accounts. - Developed tailored portfolio strategies in alignment with market considerations and client goals- Served as key portfolio restructuring and risk management advisor- Ensured strong client relationship management - Recommended loan approvals and denials based on customer loan application reviewsOrganized financial analysis, market research and due diligence filings materials for potential investors- Led and mentored client services team - Pitched and established service enhancement policies and processes

Los Angeles, California, Us

Implemented field marketing events for the record label.Coordinated and hosted listening parties for Various Recording Artists.Created monthly marketing reports to report progress on field marketing efforts.

Hosted fundraiser for Vice President Al Gore during his election campaign for the 2000 Presidential CampaignAssisted in developing and executing campaign strategies for Gore campaign.Performed various clerical duties as requested.Responsible for correspondence between constituents and Chief of Staff for the Vice-President

Masters Degree, Business Administration

Bachelor Of Arts - Ba, Business/Corporate Communications

High School Diploma, Business