General Manager - Golf at adidas, I have been leading the Golf business for more than five years. I cover all aspects of the business, from finance and product to marketing and sales, and I lead a team of absolute superstars who share my passion for creating the new at every opportunity.My core competencies are commercial strategy, product & brand marketing, inspiring and growing those around me, product management, and leadership. I have a growth mindset, and I embrace mistakes and learn from them. I inspire those around me, generate enthusiasm and motivation, and develop people. I give credit, always use "we" instead of "I", and show how it's done. I think strategically, challenge the status quo, and aim for excellence. I am always looking for new ways to innovate and delight our customers and stakeholders.