Darsa Maliogusman
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Darsa Maliogusman Email & Phone Number

CEO and Co-Founder at MOI®
Location: Yogyakarta, Indonesia 7 work roles 2 schools
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✓ Verified August 2026 3 data sources Profile completeness 86%

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Current company
Role
CEO and Co-Founder
Location
Yogyakarta, Indonesia
Company size

Who is Darsa Maliogusman? Overview

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Darsa Maliogusman is listed as CEO and Co-Founder at MOI®, a with 53 employees, based in Yogyakarta, Indonesia. AeroLeads shows a matched LinkedIn profile for Darsa Maliogusman.

Darsa Maliogusman previously worked as Chief Executive Officer at Moi® and Chairman of GoFood Partners Yogyakarta at Gojek. Darsa Maliogusman holds Bachelor'S Degree, Information Technology from Universitas Gadjah Mada (Ugm).

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MOI®

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About Darsa Maliogusman

I am a seasoned entrepreneur and executive with over 10 years of experience in technology and F&B industries. As the CEO of MOI Group, I lead a dynamic company that offers healthier and tastier alternatives to conventional food and beverages. With an 80% online and 20% offline sales mix, MOI Group houses multiple brands such as Salad MOI, Hola Jus, and KopiGO, serving thousands of customers across Indonesia.My passion for innovation and design drives me to create digital experiences that resonate with users and customers. I have a strong background in UI/UX design, having pioneered several enhancements and solutions in the tech world. I also have a knack for problem-solving and computational thinking, which I developed through my academic pursuit in Information Technology at Universitas Gadjah Mada. I apply these skills and knowledge to optimize MOI Group's operations, marketing, and customer service.My vision is to make healthier living not only accessible but also enjoyable and affordable for everyone. I believe in the power of collaboration, community, and excellence, which are the core values of MOI Group's culture. I also value the role of entrepreneurship in empowering local businesses and fostering economic growth. That's why I actively mentor, educate, and support micro, small, and medium-sized enterprises (UMKM) through various platforms and initiatives, such as GoFood Partners and Pengusaha Kreatif Jaya.I'm always eager to learn, connect, and innovate with like-minded individuals and organizations. Let's join forces and create a brighter future together.

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MOI®
Moi®
CEO and Co-Founder
Yogyakarta, Jogja, ID
Website
Employees
53
AeroLeads page
7 roles

Darsa Maliogusman work experience

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Ceo And Co-Founder

Yogyakarta, Jogja, Id

Chief Executive Officer

Current

Yogyakarta, Yogyakarta, Indonesia

As the CEO of MOI Group, I'm spearheading a dynamic F&B company that's reshaping the way we approach food and beverages. With an 80% online and 20% offline sales mix, MOI Group proudly houses multiple brands such as Salad MOI, Hola Jus, and KopiGO.Our Mission: Health Made EnjoyableAt MOI Group, we're on a mission to make healthier living not only accessible but also delicious and affordable. We firmly believe in taking small, flavorful steps towards wellness, and we're committed to improving lives through healthier choices.Cultural Values: Champions, Community, InnovatorsOur corporate culture is anchored in three core values: excellence as champions, fostering a sense of community, and driving innovation.The Personal Touch: Going BeyondMOI Group values personal touches, from handwritten notes to thoughtful gestures. Our goal is to create meaningful connections with customers, ensuring every interaction with our brand is memorable.Market Mastery and Gender Equality AdvocacyOur focus is on market mastery, and we're committed to promoting gender equality with a workforce where 70% are women.Collaborations and Nationwide ExpansionWe collaborate with health-focused brands like Tropicana Slim and aim to establish branches in major Indonesian cities.Success, One Step at a TimeFounded in February 2019 with humble capital, MOI Group now boasts 60 branches and counting, primarily serving young adults aged 18-35.100% Fresh-Made QualityWe guarantee freshness with all our products, cutting ingredients upon each order, starting from our first branch, which began in the founder's rented living space.Join Our Movement: MOI, "Me" in FrenchJoin MOI Group as we lead the charge toward a healthier Indonesia. We're not just selling products; we're shaping a lifestyle. Let's connect and collaborate to make a difference, one bite at a time.Together, we are MOI Group - transforming health, revolutionizing taste, and inspiring a community of champions.

Jan 2019 - Present

Chairman Of Gofood Partners Yogyakarta

Yogyakarta, Indonesia

As the Chairman of GoFood Partners Yogyakarta, also known as KOMPAG (Komunitas Partner GoFood Yogyakarta), I was honored to lead a platform that empowers local micro, small, and medium-sized enterprises (UMKM). My role was centered on educating, mentoring, and guiding these businesses towards greater success. Working closely with UMKM owners, I contributed to their development and witnessed their remarkable progress, emphasizing the importance of economic empowerment in building a thriving local economy.

Jul 2020 - Jul 2021

Vice Chairman

Yogyakarta, Yogyakarta, Indonesia

As Vice Chairman at Pengusaha Kreatif Jaya, I played a pivotal role in a vibrant community that united businesses across various stages, from grassroots initiatives to established companies. I led the organization of events and activities designed to boost the success of fellow entrepreneurs. My tenure was marked by collaboration with passionate individuals, fostering their growth and enabling them to prosper in the business landscape. This role allowed me to contribute significantly to economic empowerment by supporting and elevating local businesses.

Mar 2018 - Mar 2021

Business Owner

Yogyakarta

As the Founder & CEO of Campus Apparel, I embarked on a journey to transform a small startup into a dynamic force in the world of university apparel across Indonesia. Beginning with just one university, we rapidly expanded our reach, now serving 28 prestigious institutions.Our dedication to excellence bore fruit as we achieved the coveted #1 ranking on Google Indonesia for keywords such as "Campus Apparel," "UGM Apparel," and "UI Apparel," reflecting our commitment to delivering quality products.Through relentless effort and innovation, we broadened our product catalog from a modest 12 universities to an impressive 28, resulting in a remarkable fourfold increase in revenue.In response to the growing trend of mobile shopping, we optimized our website for a seamless mobile experience, leading to a staggering tenfold rise in mobile purchases.Our affiliate program, a testament to our collaborative approach, attracted 557 partners who contributed significantly to our success, accounting for 20% of our total revenue.To engage our target audience effectively, we introduced a Quiz promotion on Line (Social Media), a strategic move that propelled us to gather a staggering 102,936 followers and valuable data on 14,172 students.Our relentless pursuit of excellence was further recognized as we achieved a turnover 15 times greater than the total promotion cost of our last project. Our remarkable journey was featured not once but twice in the prestigious Kontan Magazine at the national level and once in Bulaksumur Pos Magazine, a local publication.Through these accomplishments, I am proud to have played a pivotal role in transforming Campus Apparel into a powerhouse in the university apparel industry, an achievement driven by innovation and a passion for collaboration.

Jun 2011 - Nov 2018

Freelance Graphic Web Designer

Yogyakarta, Yogyakarta, Indonesia

As a freelance Graphic and Web Designer, I embarked on a creative journey that allowed me to express my artistic talents while helping businesses and individuals achieve their online presence goals. During this period, I achieved the following milestones:9 Wins on 99designs: Successfully emerged victorious in 9 design contests on 99designs, showcasing my ability to create visually appealing and effective designs tailored to clients' needs.E-Commerce and Website Development: Crafted 4 E-Commerce websites, 8 Personal websites, and 3 Company websites. These projects not only demonstrated my technical prowess but also highlighted my commitment to delivering user-friendly and visually captivating online platforms.Social Media Optimization: Strategically optimized the Instagram presence of "Pasta Kangen Seturan," resulting in a remarkable gain of over 3000 engagements. My efforts in enhancing online visibility and engagement reflected my proficiency in digital marketing.

Jan 2011 - Nov 2017

User Experience Designer

Kota Cilegon, Banten, Indonesia

During my internship at PT. Krakatau Steel, located in Banten Province, Indonesia, I had the invaluable opportunity to work as a Web User Interface & User Experience Designer. This role allowed me to immerse myself in the Information System Center Division and contribute to a significant project. Our primary task was to create a user interface design for a Single Sign-On (SSO) system, and we approached this task with a strong focus on user-centered design principles.Throughout my four-month internship, I collaborated closely with a dedicated team to fully comprehend the needs and preferences of PT. Krakatau Steel's employees. Applying user-centered design methodologies, I crafted an efficient and visually appealing user interface for the SSO system. To ensure the highest quality, I conducted thorough user research and usability testing, gathering valuable feedback that guided refinements and enhancements to our design.My role extended beyond design as I worked closely with developers, ensuring the seamless integration of our user interface into the SSO system. The outcome of our collective efforts was highly rewarding. The website we created not only met but surpassed the expectations of PT. Krakatau Steel employees. This improvement significantly enhanced the efficiency and attractiveness of the SSO system, providing a more user-friendly experience for the company's staff.This internship experience deepened my passion for web design and user experience, marking the beginning of my successful career in this field. It underscored the vital importance of designing with the end-users in mind, a principle I continue to apply in my professional journey. If you'd like to connect with me and gain further insights into my experiences and expertise in web design and user experience, please feel free to reach out to me on LinkedIn.

Mar 2014 - Jun 2014
2 education records

Darsa Maliogusman education

Bachelor'S Degree, Information Technology

During my time at Universitas Gadjah Mada (UGM), I had the privilege of pursuing a Bachelor's degree in Information Technology. My.

High School Diploma, Natural Sciences

Activities and Societies: Computer Olympiad, Computer Competition During my high school years, I focused on a science-centric curriculum.

FAQ

Frequently asked questions about Darsa Maliogusman

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What company does Darsa Maliogusman work for?

Darsa Maliogusman works for MOI®.

What is Darsa Maliogusman's role at MOI®?

Darsa Maliogusman is listed as CEO and Co-Founder at MOI®.

Where is Darsa Maliogusman based?

Darsa Maliogusman is based in Yogyakarta, Indonesia while working with MOI®.

What companies has Darsa Maliogusman worked for?

Darsa Maliogusman has worked for Moi®, Gojek, Pengusaha Kreatif Jaya, Campus Apparel, and Freelancer.Com.

How can I contact Darsa Maliogusman?

You can use AeroLeads to view verified contact signals for Darsa Maliogusman at MOI®, including work email, phone, and LinkedIn data when available.

What schools did Darsa Maliogusman attend?

Darsa Maliogusman holds Bachelor'S Degree, Information Technology from Universitas Gadjah Mada (Ugm).

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