Senior Product Manager
CurrentFor USA based e-commerce client with an average revenue of $100M,- Achieved an 8% conversion rate lift through data-driven homepage and product page redesign.- Delivered a 20% increase in CCR and 12% in mobile conversion rate by identifying UX gaps in checkout and implementing mobile-first features, resulting in $7M+ additional revenue.- Led the third-party implementation of AI-enabled in-site search, contributing to a $4M+ revenue increase.- Conducted cohort analysis and variate tests to reduce customer acquisition costs by ~15% and increase lifetime value by 7%.- Resolved gaps in website analytics and established operating procedures for assigning project based KPIs and for performance monitoring.