Darshan B A Email and Phone Number

ISU Marketing Head, TechSS (Technology, Software & Services ) Business Group at TCS• Driving marketing for 2 key ISUs of TechSS Business Group• Responsible for industry marketing & ABM for 4 key accounts

BFSI US East ISU Marketing Lead

Head Analyst Relations & Market Research team for the BFSI group

Head 3 Marketing functions namely Analyst Relations, Client Visit Experience & Market research for the Insurance & Healthcare group at TCS.

Marketing Head for 2 Key Industry groups of Mindtree namely Banking - Financial Services - Insurance (BFSI) & Travel - Media - Services (TMS)

A Process owner for Global Events & Customer Experience for Satyam’s Telecom-Infrastructure-Media-Entertainment-Semiconductor (TIMES) vertical business unit. Responsibilities include: • International/ Corporate Trade Shows in Telecom, Infrastructure, Media and Entertainment, Semiconductor verticals 1. Identifying targeted events in the TIMES space & plan the annual events calendar aligning with each vertical strategy 2. Event planning 3. Interface with the Event organizers 4. Pre and post event communication including all collaterals & branding 5. Event management 6. ROI evaluation • CXO/ Customer Visits 1. Handling end to end of customer visits including planning, arrangements, branding, event mgmt 2. Contribution to Satyam’s annual Customer Summit 3. Plan, implement, brand focused Customer forums / CXO Summits 4. CXO, Industry influencers’ visit 5. Handle end to end of internal events with event planning, mgmt, branding, and arrangements• Customer reference management 1. Responsible for creating a frame work for customer references • To increase the number of CXO level, decision maker, influencer level customer testimonials 2. Reference videos• Key Account Marketing 1. Select a specific account, prepare account profile, identify opportunities, plan & execute campaigns for account growth• eCDI (External Customer Delight Index) 1. Program manage the entire process for TIMES top 20 accounts 2. Suggest marketing campaigns to improve the eCDI score