Associate General Manager - Product Strategy
Current1. Product Strategy Development: Led the creation of a comprehensive product strategy to transform video content into interactive learning modules, enhancing student engagement on both app and portal platforms.2. User Growth: Spearheaded initiatives that boosted the user base from 30,000 in FY 23-24 to 150,000 in FY 24-25, achieving a 400% increase in users.3. Market Analysis & Insights: Conducted extensive market research to assess customer needs and competitor offerings, ensuring product features aligned with market demand.4. Roadmap Creation: Designed the product roadmap for FY 23-24, aligning business objectives with technical development and strategic milestones.5. UX Optimization: Improved platform user experience through gamification strategies, increasing engagement and learner retention.6. Feature Documentation & Design: Developed feature requirement documents and UI mockups for six products, ensuring clear communication of technical specifications and user-friendly interfaces.7. Business Model Innovation: Launched an exclusive business app for the sales team, incorporating upselling features that enhanced product monetization and sales efficiency.8. Cross-functional Training: Conducted training sessions for cross-functional teams, fostering collaboration and ensuring alignment across product, sales, and development teams.9. KPI & Metrics Tracking: Established and monitored KPIs and performance metrics for team members (Tech team and content production team), driving accountability and goal achievement.10. Revenue Growth Strategy: Contributed to formulating and executing revenue growth strategies (packing and upselling strategies) for FY 24-25, directly impacting business expansion and profitability.