Darshan Kothari Email & Phone Number

New York, United States

New York, United States

Advising on strategic initiatives of the firm to ensure continued success of the company

Bengaluru, Karnataka, India

● A key finance and operations executive serving on the leadership team of the company ensuring its exponential and profitable growth.● Established and led the Finance and Accounting divisions of the firm; Managed all finance activities including general accounting, cash forecasting, period close, variance analysis, annual audit, global consolidation, statutory reporting, strategic planning, budgeting, forecasting, and decision support.● Responsible for establishing and managing all regulatory, financial and accounting activities, such as transfer pricing, payroll, banking, financial statement consolidation required while setting up new locations such as in Canada, Ukraine, India and Philippines.● Facilitated successful acquisition and integration of Squawk it - a commenting platform acquired in January of 2020.● Reduced the impact of Sizmek and IgnitionOne bankruptcies on the company, by negotiating sequential liability with our SSPs and DSPs - buyers - and timely collection of accounts receivables.● Shifted the Leadership team’s focus and restructured the sales team’s goals to emphasize gross profit over gross revenue, resulting in an increase of 11% in gross profit over a year.● Restructured deals with SSPs - customers - such as The Tradedesk, Pubmatic, The Rubicon project, OpenX, and others to increase gross profit margin by 7% and reduce the accounts receivable collection period by an average of 15 days for most partners.● Diagnosed and resolved issues with outsourced operations team, setup operational procedures and controls to increase productivity by 40% and decrease errors by 55%, eventually leading and scaling the team from 6 to 31 over 2 years.● Proposed, initiated and executed setting up of a division, in Bangalore, India, thereafter successfully leading it to 13+ people across Finance, Engineering, Ad operations and saving the company approximately $1Mn+ each year.

Greater New York City Area

Achieved tremendous growth in an dynamic environment; converted summer internship to fall and now work as a full time Business Strategist, performing numerous roles ranging from Recruiting, Yield Optimizing, Business Development Analysis, Data Analysis, Sales Operaions and designing the workflow for other processes such as Customer Success , publisher payments and accounts receivables.● Took charge of the accounts payable function and managed all publisher payments, resulting in zero failed or incorrect payments.● Restructured expense management and reporting, created company expense policy, and setup software and tools such as Tallie to ensure clarity, transparency and accurate reporting● Optimized bidding strategies for programmatic campaigns to increase yield by 10-14%● Lead forecasting of revenue acknowledging internal factors such as sales and account management team track record, churn, capacity and external factors such as industry trends, seasonality and legal factors as privacy laws.● Developed and executed a recruitment strategy to support the fast-paced growth of the company, including identifying current and future talent needs, proactively developing a talent pool, and recruiting appropriate employees across all departments of the company● Facilitated setting up of an account management team, to grow the sales organization resulting in reduced churn, increased upsell and higher revenue.● Set monthly, quarterly, and yearly revenue goals for the sales and account management teams and determined causes for deviation along with the leaders of the specific teams.● Mapped the customer journey through the organization to determine drop - off points and fixed them resulting in better NPS scores and higher revenue.● Performed sales operations activities including commission calculations, setting up of Hubspot and other tools required by the sales team.

New York, New York

●Created an automated dashboard for the business development team to enable real time tracking of progress towards goals, while eliminating 8 hours of work every week.● Analyzed paid and organic social and digital Marketing campaigns to build marketing strategies that optimize brand awareness● Created reports and metrics to manage business, including KPIs, churn, cost of acquisition, and OKRs● Closed in-bound long tail clients

Greater New York City Area

Identify and resolve major issues faced by the international student community at the University, and work towards international student life improvements.

Greater New York City Area

Bangalore

• Authenticated payment instructions and created vendor profiles in the payment systems as resulting in mitigation of risk of failed, fraudulent payments, bribery or money laundering.• Assisted the tax team to perform the 1099 tax reporting to the IRS for 2k US based vendors.• Responsible as a team member for the effective maintenance of a database of more than 12k vendors of the firm across the globe.• Deployed email manager tool for the department, saving 10 man hours per month per mailbox; nominated for division-wide award under people development category.

Mba, Business Administration And Management, General, Gpa 3.73

Bbm, Finance