Marketing StrategyCampaign ManagementCreative ThinkingDigital MarketingData-driven ApproachBrand ManagementStakeholder ManagementProject ManagementCommunication SkillsLeadership Skills

- building a brand strategy to create a one-stop-shop for everything HR- built a solid social media presence and drove linkedIn official page follower from 5k to 10k+ with organic reach.-develope content on internal culture and informative post on the brand.-develop innovative strategy for our initiatives - EX founders, veteran hiring etc.

Supporting budget management of various marketing projectsAnalysis of customer loyalty programs and recommendations to improvise the sameIntroduction of new revenue generation and customer loyalty campaignsAgency transition managementSupporting MarCom effortsSupporting internal marketing effortsImprovisation of digital platforms for customer benefitsConducting internal marketing research, analvsis and recommendations for improving offerings

• Develop and execute robust marketing plans to promote the product portfolio through ATL and BTL channels• Ideate names for new and existing products and services and create packaging designs• Oversee the production of TVCs, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers• Sign off marketing literature and campaigns, liaising with legal and compliance personnel to ensure the designs and messages meet the company brand and regulatory guidelines• Monitor product distribution and consumer reactions through focus groups and market research• Co-ordinate the launch programme of all franchisees across India• Monitor and control budget spends• Manage Creative agency / Digital agency / Merchandising and Signage vendors on a day to day basis for marketing related activities• Formulate SOPs for marketing initiatives• Plan cross brand alliances & conduct events, required to achieve the given targets

Part of the core team responsible for branding, research, planning and execution of campaigns for GODREJ INTERIO, EXIDE LIFE INSURANCE, FASTRACK, UBI & ALIVEHighlights:• FasTrack : #sorryforwhat campaign was a big hit for FasTrack and won the Best Photography and Best YouTube Ad Campaign awards at the Goa Fest• Re-branding & positioning of ING Vysya, after it was taken over by Exide Life Insurance• Launch of Godrej's Cuisine Régal Modular Kitchens, logo designs, brand positioning and creatives for ATL & BTL channels• Designing and executing quarterly offers for Godrej Interio• Logo and brochure design for ALIVE, a non-profit organization

Accounts handled: Vaicom 18 Network, Marico, ICICI Debit, Auographix , KRYFS , Kotak Debit and Crossword• Planned a corporate event for JSW Steel , held on 11 FEB 2014 at the Corinthians, Pune for the client's dealers & distributors• Successfully created TVC for Bio Oil, a Marico Product - Headed the post production activities - voice dubbing, recording & editing for the TVC. It was first aired on 25th December 2013 and is still on air.

• Design creatives for Coca Cola and its sub-brands like Fanta, Sprite, Thums Up, Limca, Maaza, Minute Maid, Kinley, Schweppes, Burn, Georgia & SWA• Handled and managed Coca Cola Design Machine for all the creatives and artwork uploads, including the labels• Designed internal communication for events and workshops, held at Coca Cola head office• Created design for the Limca Book of Records and Coke Design Manuals• Planned and executed Onam Campaign for Maaza, which was a huge success

INTERNED as an assistant director for ad film under director & producer YATIN NADKARNI for the TVC SUNSLIK.with JWT