Darshana Dinesh Kumar Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Key Accounts Handled: Pottery Barn MENA, West Elm MENA, Watsons Asia, Boots Pharmacy, MUJI, Chattels & More, Pan Emirates, ALDO.Responsibilities:1. Develop top-line marketing strategies and content decks for brands quarterly and annually and researching new communication tools for brands to adapt and use every month2. Checks and approve creative/production materials, copy, layouts and production art to ensure they are in line with brand and agency expectations and coordinates approval of same3. Executes media relations, social media, community relations and event planning4. Directs activity on assigned accounts, keeping clients informed of account direction and maintaining forward momentum on projects5. Writes press releases, backgrounders, feature articles,social media copy, content, brochure and website copy6. Oversees the social media and influencer program teams on all tasks for existing and new clients7. Oversees and coordinates vendors for event production and overall budget and costings to ensure profitability for brand and agency8. Work on pitch proposals and actively identifies and develops new business opportunities within existing accounts and support other new business efforts9. Supervises and mentors junior staff members and team of executives, including guidance on their professional growth

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Key Accounts Handled:Birkenstock, LEGO Middle East, Wild & The Moon, Comptoir 102, American Girl, Unilever Food Solutions, Evian, ECCO, Al Ghurair Retail, Apparel Group.Key Responsibilities:1. Spearheaded the PR, Social & Content Creation departments and working with the team daily to ensure smooth running of all activities across all accounts.2. Digital Marketing & Social Media - Created online campaigns for brand & track progress. Handled social media (Instagram & Facebook) for various brands and look after community management & creation of graphics & content 3. Content Creation - Conceptualise and coordinate brand shoots every month - source photographers, create mood boards, briefs, lock in venue, direct shoots and provide final revised content.4. Public Relations - Spearheaded all activities for the brand, including coming up with weekly press release topics; creative campaigns every month, work with influencer on barter collaborations, brainstorm with client every week on different feature opportunities, secure profiling opportunities and building relationships with editors and journalists across different sectors including lifestyle, business, trade and F&B. 5. Assisted towards setting up the agency's training arm, 'Catch Academy' - providing young Entrepreneurs insights into the understanding of New Age Marketing. 6. Identifying new business opportunities everyday by reaching out to brands and putting together proposals on a weekly basisAchievementsConceptulised social campaign (YallahLetsOrder') for Unilever Food Solutions during COVID-19 lockdown phaseConceptulised & Coordinated Birkenstock particpation at Sole DXB 2019

Dubai

Key Accounts Handled:Moda Operandi, Etihad Airways, Karl Lagerfeld + Model Co, Suzanne Kalan, Marina Home Interiors, Al Habtoor City (The St.Regis, W Hotel & The Westin), The Elixir Clinic, Beefbar, Crazy Fish, Billionaire Mansion Sumosan & de GRISOGONO. Key Responsibilities: 1. Provided end-to-end solutions in brand management, media relations, social media & events.2. Pitched interviews and story ideas to media outlets including front cover, business, designer and brand focused stories across GCC. 3. Working with digital influences and personalities and creating interactive campaigns in order to generate buzz around brand’s new launches.4. Chalked out and executed PR and digital campaigns.5. Successfully managed crisis situations, identified influences; led successful brand collaborations and celebrity seeding opportunities.6 Handled and executed events, press conferences, pop-ups, launches and seasonal press days. 7. Managed internal communications, providing weekly, monthly and annual reports to clients and creating case studies, presentations and brand collateral including bios, company profiles and many more.

Key Accounts Handled:Sharjah Chamber Of Commerce And Business, GODIVA, Operation Falafel, Awani, Bahria, Osh Kosh B’Gosh, EIDEAL, Trina Turk, Draw Link Interiors, Benjamin Moore, PrototypeKey Responsibilities: 1. Liaising on a daily basis with clients and the media in order to create campaigns and articles on trending topics.2. Initiated digital collaborations and managed social media accounts for clients.3. Undertaking research for new business proposals and presenting to potential new clients.4. Developing press kits (drafting press releases, biographies of speakers, company profile etc).5. Identifying, pitching and pursuing editorial opportunities and new media opportunities every month for clients.6. Developing 3 months PR activities for clients and implementing it.

Key Accounts Handled:Mundipharma, St. Moritz Switzerland, MSD, Pfizer, SynechronKey Responsibilities: 1. Managing day to day activities for the brands including client liaison, creating press releases, trend notes, pitches and monthly communication plans. 2. Put together hard-hitting campaigns for medical clients such as organizing Back-To-School campaign across schools in GCC to promote healthy living and public hygiene.3. Organising business breakfasts with top B2B focused titles and creating various editorial angles in order to secure brand focused stories.

Dubai, United Arab Emirates

Key Projects Handled: Celebrity Cricket League (CCL) In Dubai 2014Salman Khan’s Jai Ho Movie Premiere 2014Pacific Ventures Premiere & Celebrity ManagementKey Responsibilities:1. Assisted towards talent management and celebrities shoot for Dubai (on-ground) campaigns.2. Coordinated and organized press interviews with talent and celebrities around campaigns.3. Coordinated with third-party event companies and celebrities management teams for public appearances and brand photoshoots.4. Researched key outlets and run it by talent managers for creative and innovative position for celebrities to increase exposure.5. Prepared and shared comprehensive reports for talent management teams to track success of campaigns for brands.6. Assisted towards securing brand partnership campaigns for talent.

Dubai,Uae

Key Accounts Handled:Jawbone, Jabra, Marks & Spencer, Habib Bank HB Zurich, Protenders, Motorola, Celebrity Cricket LeagueKey Responsibilities: 1. client servicing, generating content and seasonal look books, building rapport with relevant media, researching and distributing press releases to targeted media, media monitoring and evaluation, event management and coordinating photo-shoots.2. Maintaining good contacts and relationships with editors and journalists.3. Conceptualized, coordinated events and assisted with marketing and social media opportunities4. Liaising with external clients, marketing agencies and other third parties to put together hard-hitting campaigns.5. Encouraging clients to maximize the use of the media to get their message across.6. Responsible for co-arranging the media aspect of CCL- Celebrity Cricket League 2014 in Dubai.7. Developing the monthly, quarterly and annual PR report for clients.

B.A Honors, Public Relations, Advertising, And Applied Communication, 1

Activities and Societies: Played briefly for the basketball team and worked on internships and events team for the University

Associate Of Arts (A.A.), Liberal Arts And Sciences, General Studies And Humanities