Darshana Wijesinghe Email & Phone Number

Colombo, Western Province, Sri Lanka

- Secure Government, BFSI and Telco IT contracts: Monitor and respond to IT tenders in these sectors to ensure on-time submissions with complete and accurate documentation.- Pre-Tender Engagement: Proactively engage with key decision-makers in Government Ministries, BFSI and Telco during budget planning, positioning our solutions before formal tenders.- Drive Revenue Growth: Develop targeted sales strategies and action plans aligned with C-Level and management objectives, ensuring we meet annual financial goals (Account Mapping).- Client Success in Government, BFSI, and Telco: Foster strong relationships with key stakeholders, ensuring our clients have access to the most effective IT solutions for their needs.- Manage relationships with high-level Ministry and Armed Forces personnel.- Partner with foreign funding agencies and NGOs to secure funding for government projects.- Vendor & OEM Management: Collaborate with vendors and OEMs to optimize existing projects and identify potential new opportunities.

Colombo, Western Province, Sri Lanka

- Follow up on Government and BFSI tenders in the IT domain to ensure timely submission and accurate documentation - Strategic engagements with key stakeholders in Government Ministries and BFSI sectors at the budget setting phase - before the formal tendering process.- Develop key growth sales strategies, tactics, and action plans (Account Mapping) with C-Level - Management to achieve annual financial targets. - Relationship Management of key stakeholders in the Government & BFSI sectors, ensuring that customers have access to the most suitable IT Solutions.- Managing high-profile Ministry-level and Armed Forces personnel.- Liaising with Foreign Funding Agencies/NGO’s to facilitate funding for government projects.- Coordinating with vendors & OEMs on existing / prospective projects.

Colombo, Western Province, Sri Lanka

- Creation of business plans to achieve revenue targets in the machinery department.- Formulating strategies to effectively market the company's products to the B2C segment.- Managing the Supply Chain by liaising with foreign principles to ensure imports arrive on time.- Managing the Sales and Services (technical) teams to ensure targets are met.- Overlooking high-value accounts to maximize revenue and ensure key stakeholder satisfaction.- Created strategies to increase revenue in Government and Large and SME Enterprise.- Overlooked Credit and Collection to ensure steady cash flow.

Colombo

- Overlooked the Enterprise Business segment (Large Enterprise Sector, Small & Medium Enterprise - Sector and Government Sector) of Etisalat Lanka. Included driving revenue, EBITDA, and profitability of the segments.- Developing key growth sales strategies, tactics, and action plans with respective managers to achieve annual revenue targets.- Mentored team members to achieve company goals.Etisalat & Hutch Operation:- Overlooked Retail Sales in the Colombo, Gampaha and Kalutara regions as the Regional Business Head.- Supervision of 17 Dealer Partners.- Design and execution of the Sales and Marketing Plan.- Overlooked the onboarding of dealers and mentoring both Dealer, Direct and Field Sales Staff towards achieving targets including: - Post/Prepaid revenue targets. - Timely card distribution in the region. - Branding and Special projects in the region. - Retention of existing customers and Churn Management.

Colombo

Modern trade:- Strengthening partnerships with vendors by bundling new packages that appealed to retail clients.- Collaboration with vendors to tap untouched market segments.- Supervision of Line Managers towards achieving targets.Government Businesses:- Responsible for managing Sales Operations in the company in key government institutions including the armed forces.- Identify new business opportunities in the defined Government sectors in Sri Lanka- Developing action plans to promote the Etisalat brand among corporate and SME customers.- Overlooking the tendering process of special projects in the Government sector. The deployment of the largest mobile VPN solution in the Government sector at the Department of Pensions was a notable achievement.- Supervision of Line Managers towards achieving targets.

Colombo 3

- Suntel was the main Channel Partner for Airtel and Etisalat at the time. Was responsible for onboarding - Dealers, Setting Area Targets and Monitoring performance.- Design and execution of the Sales and Marketing Plan.- Overlooked Tendering activities in the Ministry of Defense and Sri Lanka Police.

Central Province | Kandy

- Responsible for the supervision of Assistant Sales Managers and Distributors in the region and retaining existing retailers and onboarding new ones.- Was responsible for mentoring Direct Sales Staff, Dealer Sales Staff and Freelancers.- Design and execution of Sales and Marketing Plan for entire region.

Western Province & Sabaragamuwa Province

Kurunegala | Puttalam | Kuliyapitiya

Colombo

Colombo

Colombo

Colombo

Colombo 15

Diploma, Computer Science

Preliminary Certificate In Marketing, General Sales, Related Marketing Operations

Commerce

Activities and Societies : * Member of School Soccer Team 1993/1994 * Participated National Swimming Meet (1994/ 1995) * Member of Y.C.S