Darshana Wijesinghe

Darshana Wijesinghe Email and Phone Number

Senior Manager - Business Development at Hayleys Fentons @ Hayleys Fentons
colombo, western, sri lanka
Darshana Wijesinghe's Location
Colombo, Western Province, Sri Lanka, Sri Lanka
About Darshana Wijesinghe

Highly motivated Sales & Marketing professional with 20+ years of experience primarily in the Telecommunications sector. Skilled in Relationship Management, People Management and Strategic Business Planning and Analytics.

Darshana Wijesinghe's Current Company Details
Hayleys Fentons

Hayleys Fentons

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Senior Manager - Business Development at Hayleys Fentons
colombo, western, sri lanka
Website:
fentons.com
Employees:
224
Darshana Wijesinghe Work Experience Details
  • Hayleys Fentons
    Senior Manager - Business Development
    Hayleys Fentons Jun 2024 - Present
    Colombo, Western Province, Sri Lanka
    - Secure Government, BFSI and Telco IT contracts: Monitor and respond to IT tenders in these sectors to ensure on-time submissions with complete and accurate documentation.- Pre-Tender Engagement: Proactively engage with key decision-makers in Government Ministries, BFSI and Telco during budget planning, positioning our solutions before formal tenders.- Drive Revenue Growth: Develop targeted sales strategies and action plans aligned with C-Level and management objectives, ensuring we meet annual financial goals (Account Mapping).- Client Success in Government, BFSI, and Telco: Foster strong relationships with key stakeholders, ensuring our clients have access to the most effective IT solutions for their needs.- Manage relationships with high-level Ministry and Armed Forces personnel.- Partner with foreign funding agencies and NGOs to secure funding for government projects.- Vendor & OEM Management: Collaborate with vendors and OEMs to optimize existing projects and identify potential new opportunities.
  • N-Able Private Limited
    Senior Manager - Strategic Business Development (Govt. & Bfsi)
    N-Able Private Limited Jun 2021 - May 2024
    Colombo, Western Province, Sri Lanka
    - Follow up on Government and BFSI tenders in the IT domain to ensure timely submission and accurate documentation - Strategic engagements with key stakeholders in Government Ministries and BFSI sectors at the budget setting phase - before the formal tendering process.- Develop key growth sales strategies, tactics, and action plans (Account Mapping) with C-Level - Management to achieve annual financial targets. - Relationship Management of key stakeholders in the Government & BFSI sectors, ensuring that customers have access to the most suitable IT Solutions.- Managing high-profile Ministry-level and Armed Forces personnel.- Liaising with Foreign Funding Agencies/NGO’s to facilitate funding for government projects.- Coordinating with vendors & OEMs on existing / prospective projects.
  • Micro Construction Private Limited
    Head Of Marketing And Sales
    Micro Construction Private Limited May 2019 - May 2021
    Colombo, Western Province, Sri Lanka
    - Creation of business plans to achieve revenue targets in the machinery department.- Formulating strategies to effectively market the company's products to the B2C segment.- Managing the Supply Chain by liaising with foreign principles to ensure imports arrive on time.- Managing the Sales and Services (technical) teams to ensure targets are met.- Overlooking high-value accounts to maximize revenue and ensure key stakeholder satisfaction.- Created strategies to increase revenue in Government and Large and SME Enterprise.- Overlooked Credit and Collection to ensure steady cash flow.
  • Etisalat Lanka (Private) Limited
    Senior Manager - Enterprise
    Etisalat Lanka (Private) Limited May 2018 - May 2019
    Colombo
    - Overlooked the Enterprise Business segment (Large Enterprise Sector, Small & Medium Enterprise - Sector and Government Sector) of Etisalat Lanka. Included driving revenue, EBITDA, and profitability of the segments.- Developing key growth sales strategies, tactics, and action plans with respective managers to achieve annual revenue targets.- Mentored team members to achieve company goals.Etisalat & Hutch Operation:- Overlooked Retail Sales in the Colombo, Gampaha and Kalutara regions as the Regional Business Head.- Supervision of 17 Dealer Partners.- Design and execution of the Sales and Marketing Plan.- Overlooked the onboarding of dealers and mentoring both Dealer, Direct and Field Sales Staff towards achieving targets including: - Post/Prepaid revenue targets. - Timely card distribution in the region. - Branding and Special projects in the region. - Retention of existing customers and Churn Management.
  • Etisalat Lanka (Private) Limited
    Head Of Modern Trade & Government Business
    Etisalat Lanka (Private) Limited Apr 2013 - May 2018
    Colombo
    Modern trade:- Strengthening partnerships with vendors by bundling new packages that appealed to retail clients.- Collaboration with vendors to tap untouched market segments.- Supervision of Line Managers towards achieving targets.Government Businesses:- Responsible for managing Sales Operations in the company in key government institutions including the armed forces.- Identify new business opportunities in the defined Government sectors in Sri Lanka- Developing action plans to promote the Etisalat brand among corporate and SME customers.- Overlooking the tendering process of special projects in the Government sector. The deployment of the largest mobile VPN solution in the Government sector at the Department of Pensions was a notable achievement.- Supervision of Line Managers towards achieving targets.
  • Abans Group | Startel (Pvt) Limited
    Sales Manager
    Abans Group | Startel (Pvt) Limited Sep 2012 - Mar 2013
    Colombo 3
    - Suntel was the main Channel Partner for Airtel and Etisalat at the time. Was responsible for onboarding - Dealers, Setting Area Targets and Monitoring performance.- Design and execution of the Sales and Marketing Plan.- Overlooked Tendering activities in the Ministry of Defense and Sri Lanka Police.
  • Pepsi Sri Lanka
    Regional Sales Manager
    Pepsi Sri Lanka Jun 2012 - Sep 2012
    Central Province | Kandy
    - Responsible for the supervision of Assistant Sales Managers and Distributors in the region and retaining existing retailers and onboarding new ones.- Was responsible for mentoring Direct Sales Staff, Dealer Sales Staff and Freelancers.- Design and execution of Sales and Marketing Plan for entire region.
  • Suntel Ltd
    Area Manager
    Suntel Ltd Jan 2010 - May 2012
    Western Province & Sabaragamuwa Province
  • Suntel Ltd
    Area Sales Manager
    Suntel Ltd Oct 2007 - Dec 2009
    Kurunegala | Puttalam | Kuliyapitiya
  • Suntel Ltd
    Corporate Account Manager
    Suntel Ltd Oct 2006 - Oct 2007
    Colombo
  • Suntel Ltd
    Business Account Manager
    Suntel Ltd Jan 2005 - Oct 2006
    Colombo
  • Suntel Ltd
    Senior Marketing Executive
    Suntel Ltd Jan 2004 - Sep 2006
    Colombo
  • Suntel Ltd
    Marketing Executive
    Suntel Ltd Jul 1999 - Dec 2003
    Colombo
  • Ceylon Leather Products Plc
    Management Trainee
    Ceylon Leather Products Plc Sep 1997 - Jun 1999
    Colombo 15

Darshana Wijesinghe Skills

Crm Marketing Networking Customer Retention Leadership Sales Direct Sales Forecasting Sales Management Management

Darshana Wijesinghe Education Details

  • Japan Sri Lanka Technical & Cultural Association
    Japan Sri Lanka Technical & Cultural Association
    Computer Science
  • Sri Lanka Institute Of Marketing (Slim)
    Sri Lanka Institute Of Marketing (Slim)
    General Sales, Related Marketing Operations
  • St. Joseph'S College
    St. Joseph'S College
    Commerce

Frequently Asked Questions about Darshana Wijesinghe

What company does Darshana Wijesinghe work for?

Darshana Wijesinghe works for Hayleys Fentons

What is Darshana Wijesinghe's role at the current company?

Darshana Wijesinghe's current role is Senior Manager - Business Development at Hayleys Fentons.

What schools did Darshana Wijesinghe attend?

Darshana Wijesinghe attended Japan Sri Lanka Technical & Cultural Association, Sri Lanka Institute Of Marketing (Slim), St. Joseph's College.

What skills is Darshana Wijesinghe known for?

Darshana Wijesinghe has skills like Crm, Marketing, Networking, Customer Retention, Leadership, Sales, Direct Sales, Forecasting, Sales Management, Management.

Who are Darshana Wijesinghe's colleagues?

Darshana Wijesinghe's colleagues are Kasun Kalhara, Tharuka Sachintha, Chamara Keerthirathna, Chathurangi Madushika, Asanka Sandaruwan, Chalith Silva Mba, Bba, Dip, Chanuka Dussantha.

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