Darshana Wijesinghe Email and Phone Number
Highly motivated Sales & Marketing professional with 20+ years of experience primarily in the Telecommunications sector. Skilled in Relationship Management, People Management and Strategic Business Planning and Analytics.
Hayleys Fentons
View- Website:
- fentons.com
- Employees:
- 224
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Senior Manager - Business DevelopmentHayleys Fentons Jun 2024 - PresentColombo, Western Province, Sri Lanka- Secure Government, BFSI and Telco IT contracts: Monitor and respond to IT tenders in these sectors to ensure on-time submissions with complete and accurate documentation.- Pre-Tender Engagement: Proactively engage with key decision-makers in Government Ministries, BFSI and Telco during budget planning, positioning our solutions before formal tenders.- Drive Revenue Growth: Develop targeted sales strategies and action plans aligned with C-Level and management objectives, ensuring we meet annual financial goals (Account Mapping).- Client Success in Government, BFSI, and Telco: Foster strong relationships with key stakeholders, ensuring our clients have access to the most effective IT solutions for their needs.- Manage relationships with high-level Ministry and Armed Forces personnel.- Partner with foreign funding agencies and NGOs to secure funding for government projects.- Vendor & OEM Management: Collaborate with vendors and OEMs to optimize existing projects and identify potential new opportunities. -
Senior Manager - Strategic Business Development (Govt. & Bfsi)N-Able Private Limited Jun 2021 - May 2024Colombo, Western Province, Sri Lanka- Follow up on Government and BFSI tenders in the IT domain to ensure timely submission and accurate documentation - Strategic engagements with key stakeholders in Government Ministries and BFSI sectors at the budget setting phase - before the formal tendering process.- Develop key growth sales strategies, tactics, and action plans (Account Mapping) with C-Level - Management to achieve annual financial targets. - Relationship Management of key stakeholders in the Government & BFSI sectors, ensuring that customers have access to the most suitable IT Solutions.- Managing high-profile Ministry-level and Armed Forces personnel.- Liaising with Foreign Funding Agencies/NGO’s to facilitate funding for government projects.- Coordinating with vendors & OEMs on existing / prospective projects. -
Head Of Marketing And SalesMicro Construction Private Limited May 2019 - May 2021Colombo, Western Province, Sri Lanka- Creation of business plans to achieve revenue targets in the machinery department.- Formulating strategies to effectively market the company's products to the B2C segment.- Managing the Supply Chain by liaising with foreign principles to ensure imports arrive on time.- Managing the Sales and Services (technical) teams to ensure targets are met.- Overlooking high-value accounts to maximize revenue and ensure key stakeholder satisfaction.- Created strategies to increase revenue in Government and Large and SME Enterprise.- Overlooked Credit and Collection to ensure steady cash flow.
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Senior Manager - EnterpriseEtisalat Lanka (Private) Limited May 2018 - May 2019Colombo- Overlooked the Enterprise Business segment (Large Enterprise Sector, Small & Medium Enterprise - Sector and Government Sector) of Etisalat Lanka. Included driving revenue, EBITDA, and profitability of the segments.- Developing key growth sales strategies, tactics, and action plans with respective managers to achieve annual revenue targets.- Mentored team members to achieve company goals.Etisalat & Hutch Operation:- Overlooked Retail Sales in the Colombo, Gampaha and Kalutara regions as the Regional Business Head.- Supervision of 17 Dealer Partners.- Design and execution of the Sales and Marketing Plan.- Overlooked the onboarding of dealers and mentoring both Dealer, Direct and Field Sales Staff towards achieving targets including: - Post/Prepaid revenue targets. - Timely card distribution in the region. - Branding and Special projects in the region. - Retention of existing customers and Churn Management. -
Head Of Modern Trade & Government BusinessEtisalat Lanka (Private) Limited Apr 2013 - May 2018ColomboModern trade:- Strengthening partnerships with vendors by bundling new packages that appealed to retail clients.- Collaboration with vendors to tap untouched market segments.- Supervision of Line Managers towards achieving targets.Government Businesses:- Responsible for managing Sales Operations in the company in key government institutions including the armed forces.- Identify new business opportunities in the defined Government sectors in Sri Lanka- Developing action plans to promote the Etisalat brand among corporate and SME customers.- Overlooking the tendering process of special projects in the Government sector. The deployment of the largest mobile VPN solution in the Government sector at the Department of Pensions was a notable achievement.- Supervision of Line Managers towards achieving targets. -
Sales ManagerAbans Group | Startel (Pvt) Limited Sep 2012 - Mar 2013Colombo 3- Suntel was the main Channel Partner for Airtel and Etisalat at the time. Was responsible for onboarding - Dealers, Setting Area Targets and Monitoring performance.- Design and execution of the Sales and Marketing Plan.- Overlooked Tendering activities in the Ministry of Defense and Sri Lanka Police. -
Regional Sales ManagerPepsi Sri Lanka Jun 2012 - Sep 2012Central Province | Kandy- Responsible for the supervision of Assistant Sales Managers and Distributors in the region and retaining existing retailers and onboarding new ones.- Was responsible for mentoring Direct Sales Staff, Dealer Sales Staff and Freelancers.- Design and execution of Sales and Marketing Plan for entire region. -
Area ManagerSuntel Ltd Jan 2010 - May 2012Western Province & Sabaragamuwa Province -
Area Sales ManagerSuntel Ltd Oct 2007 - Dec 2009Kurunegala | Puttalam | Kuliyapitiya -
Corporate Account ManagerSuntel Ltd Oct 2006 - Oct 2007Colombo -
Business Account ManagerSuntel Ltd Jan 2005 - Oct 2006Colombo -
Senior Marketing ExecutiveSuntel Ltd Jan 2004 - Sep 2006Colombo -
Marketing ExecutiveSuntel Ltd Jul 1999 - Dec 2003Colombo -
Management TraineeCeylon Leather Products Plc Sep 1997 - Jun 1999Colombo 15
Darshana Wijesinghe Skills
Darshana Wijesinghe Education Details
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Japan Sri Lanka Technical & Cultural AssociationComputer Science -
Sri Lanka Institute Of Marketing (Slim)General Sales, Related Marketing Operations -
St. Joseph'S CollegeCommerce
Frequently Asked Questions about Darshana Wijesinghe
What company does Darshana Wijesinghe work for?
Darshana Wijesinghe works for Hayleys Fentons
What is Darshana Wijesinghe's role at the current company?
Darshana Wijesinghe's current role is Senior Manager - Business Development at Hayleys Fentons.
What schools did Darshana Wijesinghe attend?
Darshana Wijesinghe attended Japan Sri Lanka Technical & Cultural Association, Sri Lanka Institute Of Marketing (Slim), St. Joseph's College.
What skills is Darshana Wijesinghe known for?
Darshana Wijesinghe has skills like Crm, Marketing, Networking, Customer Retention, Leadership, Sales, Direct Sales, Forecasting, Sales Management, Management.
Who are Darshana Wijesinghe's colleagues?
Darshana Wijesinghe's colleagues are Kasun Kalhara, Tharuka Sachintha, Chamara Keerthirathna, Chathurangi Madushika, Asanka Sandaruwan, Chalith Silva Mba, Bba, Dip, Chanuka Dussantha.
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Darshana Wijesinghe
Assistant Manager @Finex Engineering |Sales And Administration Specialist | Outlets Monitoring | Construction Chemical ExpertGampaha District1fincoengineering.com -
Darshana Wijesinghe
Master'S In Business Analytics Ucsc (Reading )Bsc In Physical Science (Uoc).Associate Application Consultant At Akbar Brothers.Colombo District -
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