Darshika Samarathunga Email & Phone Number

Wellington, New Zealand

▶Managed digital marketing activities for all brands of JAT Holdings PLC – Paint and Wood Coating, Luxury furniture, Luxury kitchens, Paint accessories, etc. Increased monthly online sales by 146% and ROI from 1.34% to 5.98% for the eCommerce brand of WHITE by JAT emulsion paint. ►Developed annual digital strategies and implemented comprehensive digital marketing campaigns across all digital channels including Google search and display ads, social media campaigns, web content, etc., in line with brand plans and business priorities.►Prepared paid media plans and set up Google search ads, display ad campaigns and social media ad campaigns.►Developed content for Google search and display ads, social media and 3rd party content websites►Managed external agencies and design teams to create suitable content for monthly plans. ▶Analysed the results and effectiveness of campaigns using various ad accounts, analytical tools▶Managed the eCommerce platform of whitebyjat.com►Planned and executed online conversion-driving strategies. Increased ROI to 5.98% in the last 2 quarters of 2021/22 from 1.34% in Q1 & Q2 of WHITE by JAT online store. Increased average monthly online sales by 146% in Q3 & Q4 compared to Q1 & Q2 of 2021/22 financial year. ▶Project management of website development projects along with the Brand team and IT Department and updating content periodically.▶Awards: ►Silver Award at Effie Sri Lanka 2022 - Marketing Disruptor – WHITE by JAT►Silver Award for Best Use of Technology in Marketing at SLIM DIGIS 2.2 (2022) – WHITE by JAT►Gold Award at SLIM Brand Excellence 2022 - Global Brand of the Year – Harris ►Bronze Award for Best Use of Data and Insight at FITIS Digital Excellence Awards 2022– WHITE by JAT►Merit Award for Digital Marketing Strategy at FITIS Digital Excellence Awards 2021– E-commerce – WHITE by JAT►Bronze Award at Effie Sri Lanka 2021 - Marketing Disruptor – WHITE by JAT►Emerging Employee of the Year award at JAT Excellencia 2022

Colombo, Sri Lanka

▶Serviced an esteemed client portfolio in diversified industries such as FMCG (fast-moving consumer goods), footwear, paint and coatings, beauty care, and naturopathic cancer treatment, to enhance digital footprint and brand equity through digital media.▶Executed client servicing responsibilities from strategic planning to execution of digital marketing activities. ►Identified and comprehended client requirements by conducting meetings to discuss their annual and monthly digital objectives. ►Developed and implemented comprehensive digital strategies for assigned clients to manage their online presence. ►Managed the annual budget of each client across thematic and tactical campaigns and monthly advertising campaigns. ►Analysed the effectiveness of digital strategies by tracking metrics such as nos. of thru-plays, ROAS, customer conversion rates, cost-per-acquisition and cost-per-click, and engagement. ►Prepared weekly, monthly and quarterly reports on digital advertising campaign performance. ►Acting as the point of contact for clients to address any digital management queries/concerns.▶Managed the websites and mobile app development projects - eCommerce website for DSI FootCandy (brand name), informative and engaging websites for Baby Cheramy, Kumarika and Vingyana, and mobile app for Kumarika (brand names).▶Managed the eCommerce platform of DSI FootCandy ►Planned and executed online conversion-driving strategies and increased revenue, conversions and ROAS. ►Updated the products, stocks of the online site, prices etc. ►Managed customer inquiries on social media (Community management).

Sri Lanka

Sri Lanka

▶Strategically planned, executed and evaluated digital media campaigns for different client requirements including e-commerce performance management.►Developed campaign plans and presentations.►Reviewed paid media plans and content plans.►Coordinated artwork development and content publishing.►Managed customer inquiries on social media (Community management)►Reviewed campaign performance and reported achievements▶Client servicing for diversified industrial portfolios;►Footwear (DSI Footcandy, Jessica, AVI, Beat, DSI SuperSport)►Paints and coatings (Nippon & Nippolac)►Health sectors (Vingyana)

Colombo, Western Province, Sri Lanka

▶Managed five client accounts of key mobile operators in Sri Lanka – Dialog Axiata, Mobitel, Airtel, Hutch and Etisalat (Now Etisalat is merged with Hutch) for Valued Added Services (VAS). ►Executed client servicing responsibilities by managing weekly meetings and presenting review reports and campaign plans.►Managed weekly content and promotions.►Strategically planned annual campaigns and seasonal campaigns.►Managed budget and reported revenue and profit analysis weekly.►Developed creative ideas and coordinated the development of new VAS products – web apps and mobile apps (5for5/ Viu/ Hungama Music Sri Lanka).►Developed internal systems to track budgets, content plans and revenue

206/8, Lake Drive, Rajagiriya, Sri Lanka.

▶Coordinated work at the marketing department with other supporting departments such as projects engineering departments, maintenance departments, finance department, etc.▶Coordinated with LG VRF and Central Air Conditioning teams at LG Electronics Korea for marketing support, market analysis and sales performance reviews.▶Achieved annual sales targets (NZD 4-5 Mn) through project sales and presented analytic reports to Top Management weekly.▶Executed marketing activities including product launches, exhibitions, and industrial training sessions for B2B clients which increased brand awareness and conversions by 50% (approximately). ▶Supported and managed the ISO 9001 certification project.

No.128, Airport Road, Ratmalana

▶Liaising with customers, project consultants, contractors and other industrial experts and obtaining inquiries.▶Achieved annual sales targets (NZD 4-5 Mn) through project sales and presented analytic reports to Top Management weekly.▶Planned and prepared project proposals. ▶Coordinated work at the marketing department with other supporting departments such as projects engineering departments, maintenance departments, finance department, etc.▶Coordinated with LG VRF and Central Air Conditioning teams at LG Electronics Korea for marketing support, market analysis and sales performance reviews.▶Prepared marketing materials.▶Executed marketing activities including product launches, exhibitions, and industrial training sessions for B2B clients which increased brand awareness and conversions by 50% (approximately). ▶Coordinated ISO 9001:2008 Quality management system implementation project.

Master'S Degree, Applied Management

B.Sc.(Hons) Facilities Management

Education record