• Led A/B testing experiments and optimized email outreach strategies using various automation tools, resulting in a 15% increase in conversion rates and a 30% boost in email open rates.• Collaborated closely with key stakeholders to identify friction points in the customer journey and implemented strategic optimizations to enhance overall customer experience.• Created outreach email campaigns and leveraged automation tools for sequencing and personalisation, ensuring seamless campaign delivery across target demographics.• Conducted in-depth competitor analysis to address the pain points and market changes in the campaigns, improving audience reach by 40% and a positive response by 50%.

• Drove a 30% increase in customer engagement through data-driven marketing strategies, and content optimization across multiple channels.• Increased organic traffic by 10% using SEO/SEM practices to improve content performance and boosting the visibility of targeted web pages.• Utilized web analytics platforms such as Google Analytics to analyze conversion rates and identify areas of improvement, leading to a 15% reduction in bounce rates.• Spearheaded the personalization of customer journeys on the website, reducing customer friction and increasing time spent on pages by 20%.

• Led digital and in-person campaigns for 15 brands per semester, demonstrating strong teamwork and communication. • Created social media content for brand, achieving 30% growth in followers, boosting brand visibility and engagement.• Used analytics to track targetted online promotions for the campaign resulting increased engagement plus retention by 36%.

• Engaged with over 50 prospective students monthly on Unibuddy increasing applicant conversion rate by 25%.• Provided actionable insights to management, improving program effectiveness and increasing student engagement by 10%. • Authored captivating blogs on Unibuddy, boosting student engagement and app usage by 25%.

• Boosted store sales by 40% over 4 months through hands-on training and mentoring of staff.• Optimised inventory management and merchandising strategy, reducing waste by 30%.• Enhanced customer satisfaction through improved store operations and timely issue resolution• Led hiring and onboarding of 2 new store assistants to meet the increased demand.

• Optimized CRM systems, leading to a 50% increase in customer retention by improving segmentation and personalization of communications.• Led multi-channel digital campaigns, increasing brand visibility and engagement by 45% across social media, email, and website platforms.• Analyzed key performance indicators (KPIs) and used the data to inform strategic decisions, leading to a 30% increase in campaign ROI.• Supported the creation and execution of multi-platform marketing campaigns, contributing to enhanced brand recognition and a 40% increase in audience reach.