Business Development And Marketing Consultant
Current- Led A/B testing experiments and optimized email outreach strategies using various automation tools, resulting in a 15% increase in conversion rates and a 30% boost in email open rates.
- Collaborated closely with key stakeholders to identify friction points in the customer journey and implemented strategic optimizations to enhance overall customer experience.
- Created outreach email campaigns and leveraged automation tools for sequencing and personalisation, ensuring seamless campaign delivery across target demographics.
- Conducted in-depth competitor analysis to address the pain points and market changes in the campaigns, improving audience reach by 40% and a positive response by 50%.