Darshini Shah Email & Phone Number

Colchester, Gb

London, England, United Kingdom

London Area, United Kingdom

• Successfully completed an intensive digital marketing training, gaining expertise in Paid Social, Paid Search, Display, and Email Marketing.• Executed a real-world client campaign as a component of the training program.• Obtained the Google Digital Marketing Fundamentals certification, Google Display certification, and Google Analytics certification, which strengthened my understanding of digital marketing.Client Campaign:• Executed a campaign for the Alliant Audio, which sells royalty-free sample packs (alliantaudio.com).• Managed a traffic and engagement campaign, achieving an average CTR of 1.73%, a CPC of £0.30, generating 492 link clicks and CPE of £0.06 with 1693 Page Engagement.• Developed strategic marketing plans with budget allocations, incorporating UGC videos and genre interests.• Established and executed a paid social marketing campaign on the Meta Ads platform.• Worked closely with the paid social and paid search teams to ensure campaign alignment with the client's overall marketing objectives and to achieve optimal results.• Utilized Meta Ads Manager, Google Analytics, and MS Excel to monitor and analyse paid social data, identify key trends, and formulate actionable recommendations for campaign improvement.• Presented campaign data, provided insights, and suggested next steps to the client.

London, England, United Kingdom

• Supported the planning, execution, and optimization of comprehensive online and offline content marketingstrategies, including social media campaigns across platforms like Facebook, Instagram, and LinkedIn, CRMsupporting automation and worklflows and the design of diverse marketing materials such as emails, banners,newsletters, flyers, blog posts, promotional videos, and more, significantly enhancing brand visibility (portfolioavailable on Behance).• Led the planning and execution of marketing promotions and national trade show participation, including LEDExpo Mumbai and Light + LED Expo India, focusing on building client & public relations, which resulted in a 30%increase in client leads, a 20% YoY increase in sales, a 65% increase in website traffic through CMS managementand analytics, and a 45% increase in customer retention through effective promotions and product features usingEmail Marketing.

Master Of Science - Msc, Digital Marketing

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: Head of Registrations Department in South Gujarat biggest cultural and management event “INFERNO’20”. Leader.

Hsc, Business/Commerce, General

Secured 1st Rank in High School.