Director Of Digital Products (Fep)
CurrentAs the Director of Digital Product, I provide strategic, implementation, and operational direction for the Mobile App, Web Portal, and Incentive Programs. This includes the Digital Experience (DX), the production support, the contract administration, and program design, for all programs. All products aim to deliver a variety of Objectives and Key Results (OKRs).I work with teams to develop products focused on improving Consumer Effort Score (CES). Products delivery and exploration go beyond mobile and portal, but also include Interactive Voice Response (IVR) products, Smart Home Ecosystem integration, Smart Wearables, and Virtual Reality (VR). All products exploration and journey mapping follow consumer centric principles incorporating behavioral science.Additionally, I lead teams on ensuring proper product backlog prioritization leveraging SAFe methodologies like Weighted Shortest Job First (WSJF) and MSCW methods.As part of my role I conduct budget assessment for financial projections and allocations. Project resource assessment to identify staffing needs and work delegation. Administration of contract to include scope identification, billing and pricing, and overall vendor management. Major accomplishment(s): Led the first Covid-19 Vaccination Incentive Program for the FEP, Led Major initiatives that required cross functional team contribution.