Founder/Owner and Exec Creative Director responsible for the studio's vision and development of culturally-conscious entertainment and brand narratives.In Development: Series & Feature stories covering Plant Medicine Innovations, Health for Black Americans, Satirical Socio-Political Adult Animations, Kids Animations Teaching Diversity, Inclusion & Teamwork, Diversity and New Female Leadership in Skateboarding/ Action Sports, and many more...

Strategic market positioning, launch campaign development and BAU communications at the intersection of Tech & Entertainment for Amazon’s most successful business segment. Lead development and execution of celebrity-driven marquee campaigns and full library marketing & promotions for the world’s foremost audiobook & podcast creator. Outputs include: Title art, content-driven campaigns, ad/promo materials, social engagement, and events/activations utilizing talent from all genres of fiction, non-fiction and editorial media paired with today’s biggest names in Hollywood, Politics and beyond.Programs include: Reese Witherspoon Book Club, Mel Robbins “Kick Ass”, VP Joe Biden “Promise Me, Dad”, David Spade, “Artemis” by Andy Weir ft Rosario Dawson, Jon Ronson’s “The Butterfly Effect”, Esther Perel, Tom Wolfe ft Dennis Quaid in “The Right Stuff” and Martin Sheen in “The Home Front.”

Development and direction of global brand & marketing strategies, revitalized brand image & voice, celebrity and brand partnerships, and consumer engagement for the Clinique main line and Clinique For Men - included directing integrated communications, digital product, experience design and content across every touch point in social media, retail, branded partnerships, editorial, advertising, and owned and retail partner e-comm. Management inclusive of NYC-based Global Creative Communications teams, regional leads, and global agency partners' (Vice Media, Virtue Worldwide, AKQA, Razorfish) creative output across 9 regions spanning the globe, contributing to $Bn revenue YoY.

Collaborative development of brand platforms for Lifestyle, Entertainment and Design - from strategic positioning and identity development, to experience design and integrated communications.Clients included Google, Human Condition Labs, Mapos Architects, and Cameron Companies (James and Suzy Cameron).

Led the agency with an emphasis on technology and holistic brand experience. Co-founded the agency innovation incubator, Shaper. Clients included Audi, Volkswagen, Wrigley's, and Telstra.

Driving business growth for both client and agency alike through new design methodologies and a focus on brand experience. Co-helmed a 200% year-on-year agency growth while establishing a #2 national digital agency ranking (from an inhereted #17). Responsible for the direction of Creative and Tech departments, totalling approximately 70 employees. Highlights included the launch of the Lexus brand platform, Metalicus women's wear e-comm, and the highly-awarded Commonwealth Bank Property Guide App.

Conceptual development and creative execution for American Express global brand repositioning and multiple Motorola product launches.

Providing digital expertise and creative concept development to brand repositionings for Talbot's women's wear and Tanqueray gin.

Successfully directed branding and marketing for two seasons of the Independent Spirit Awards, and the launch of a controversial flagship property, “The News Project.”Responsibilities included creative strategy across all media, agency procurement and management, and client-side creative direction across all materials in TV, event, press, outdoor, and digital.

Core contributor to the rebirth of creativity in the agency, culminating in the direction of the agency's global rebrand.Creative Director for a suite of accounts including Mercedes-Benz, Condé Nast, Ralph Lauren, TED, Starwood Hotels, and Ford Motor Company, overseeing a team of approximately 30 creative and technology disciplines. Highlights included the redesign of Wired Magazine's digital publication, the launch campaign for Mercedes-Benz E-Class, and the TED Prize winning Pangea Day global film experience.

From fledgling start-up to globally recognised in the span of a few short years, developed and directed the creative vision for this digitally-centric design and branding studio. Highlights included repositioning and design for Nickelodeon, HBO, Universal Pictures, and Apple, as well as Cannes Lion wins for Mini-Cooper.

Recruited to help start and lead an Entertainment-focused arm of what was LA's largest web development agency. Clients included all major film studios in Hollywood, as well as Lexus and Honda.

Art direction and design of digital marketing experiences across Music and Entertainment client accounts including Sony Pictures, Paramount Pictures, Universal Music Group, Maverick Records, USA Films, and Universal Pictures.Highlights included the concept and direction of all digital marketing for Steven Sodebergh's "Traffic" and Christopher Nolan's "Insomnia."

Brand art direction, packaging design and retail design for streetwear and fashion including Guess?, Mossimo, Quicksilver, Roxie, FreshJive and Hawaiian Tropic.

Creative direction of liberal alternative news weekly publication including concepting and oversight of all feature editorial, freelance art and photography development, book layout, and creative development of special issues and events (annual music awards, promotions and monthly night club).