Darya Akry Email & Phone Number

Lausanne, VD, CH

Lausanne, Vaud, Switzerland

• Led marketing projects for internal stakeholders and life science clients, ensuring successful project delivery.
• Managed a Hong Kong public company account, increasing company revenue by six figures through additional services.
• Coordinated regulatory, marketing, and go-to-market strategies, ensuring compliance and successful market launches.
• Managed a global team of 7, facilitating cross-cultural collaboration between Asia, Europe, and the US.

Zug, Switzerland

• Executed marketing activities for a blockchain startup that led to 80% user growth, and an 887% increase in social media activity.
• Prepared and coordinated co-marketing activities with top blockchain companies, such as MakerDAO, Chainlink, NEAR, SKALE, Reef finance, etc.
• Launched multiple products including NTF Marketplace for RWAs and decentralised exchange, worked with top-tier media to support the launch, wrote articles, newsletters, and coordinated activities with third-party.
• Organized events, resulting in the closing of important partnerships and 6-figure investment commitments.

Nyon, Vaud, Switzerland

• Webloyalty is a company that assists in the generation of additional revenue for 120+ online retail and travel businesses including Expedia, Groupon, Iberia and Fnac through post-transactional marketing.Conducted A/B.
• Led A/B and multivariate testing initiatives that significantly improved conversion rates and click-through rates while reducing effective cost per acquisition.

Lausanne, Vaud, Switzerland

• Identified and created new business opportunities to drive the growth of the law firm and its coworking space side business, collaborating with internal teams to ensure alignment between business development strategies.
• Managed digital marketing campaigns using SEO, email marketing, and paid advertising, contributing to a 30% growth in lead generation.
• Led a cross-functional team to produce marketing collateral for industry conferences and press conferences.
• Developed KPIs for marketing activities and prepared monthly performance reports, providing actionable insights for senior management.
• Participated in conferences spanning the World Economic Forum in Davos, Malta Blockchain Summit, Berlin Blockchain Week, and established significant, strategic and profitable partnerships at each event.

Lausanne Area, Switzerland

• Completed master thesis project entitled Switzerland Topic, E-commerce Start-Up? Insights on Branding Practices from Swiss Industry Leaders.
• Conducted an in-depth literary review engaging leading questions surrounding modern elements of Swiss digital brand development.
• Performed outreach operations in which 12 CEOs of well-known Swiss e-commerce companies were interviewed on their digital marketing practices, especially with regards to innovative successes and significant branding.
• Architected an advanced branding framework to facilitate the creation of a successful online brand in Switzerland.

Singapore, Singapore

• Structured effective marketing and pricing strategy for new software product "Bid4Ad Mediasoft" and evaluated new software product to create customised recommendations to secure enhanced sales and viewer engagements.
• Conducted advanced market research and competitive analysis, highlighting opportunities and trends in outdoor and pragmatic advertising operations.

Minsk, Belarus

• Co-founded and launched a new e-commerce fashion business in Belarus.
• Secured $100K investment during a Startup Weekend event.
• Conceptualised and executed first organic, SEO-driven strategy allowed the site to secure the first position in Google specific, high-traffic searches and boosted visits by 200% in 8 months and yielding a 65% increase.
• Constructed and designed sales channels through the online store and wholesale partners with a monthly turnover of $43K.

Minsk, Belarus

• Executed cold-call sales operations, contacting potential 50+ customers daily and effectively matching products and services offered with client needs to maximise business opportunities and build rapport.
• Created a consistently positive customer experience through effective communication.

Belarus

• Direct sales of perfume products.
• Created team of sales people in MLM company.
• Trained and developed sales and communication skills of new team members.

Executive Education, Mastering Digital Marketing: Sem, Seo, Social Media And Beyond

✔️ 3C Framework: Connect, Convert, Continuously Engage ✔️ Content Marketing ✔️ SEO techniques ✔️ PPC and Selling on Marketplaces ✔️.

Certificate, Marketing Digital Et Réseaux Sociaux

Faculté Des Lettres, Ecole De Français Langue Étrangère

Master’S Degree, Entrepreneurship (Innovation And Growth)

Bachelor'S Degree, Human Resources Management And Services