Darya Charkashyna Email & Phone Number

Austin, Texas Metropolitan Area

PAID ADS/PPC CAMPAIGNS>>> Managed outside agency personnel to run full-funnel, general, industry/state-specific, webinar and other advertising campaigns on LinkedIn, Facebook, Google Ads, and Bing Ads, running a monthly average budget of $150,000 - $200,000.>>> Audited and edited paid advertising and email marketing copy for both agency and in-house campaigns.>>> Collaborated to create individual landing page per paid campaign and improved lead attribution accuracy from 70% to 90%.>>> Launched first-ever marketing campaigns to generate BDR leads, exceeding projected goals by 50%.>>> Piloted cold email marketing platform Instantly for bringing in booked meetings and webinar registrations.>>> Revamped paid marketing strategy as a whole from bringing in an average of 50% high quality leads to 83% high quality leads and increased lead counts overall by 33%.MARKETING OPERATIONS>>> Created new standard reports and dashboard in HubSpot to monitor leads and paid active deals for both lines of business and provided weekly reporting to counterpart in account sales and Marketing VP>>> Established first-ever marketing to BDR relationships with dedicated processes and HubSpot workflows.>>> Established ongoing positive relations with direct sales team and marketing.>>> Pioneered webinar registration, promotion, and follow up program with automated HubSpot workflows, eliminating manual processes.>>> Created and codified tracking parameters via utms and sales acquisition source properties to improve lead attribution. >>> Implemented spam monitoring software Clickcease followed by Cheq Essentials, decreasing spam to real lead ratio from 60% to 17%.

Austin, Texas Metropolitan Area

PAID ADS/PPC CAMPAIGNS>> Ran full-funnel advertising campaigns in LinkedIn Ads, Facebook Ads, 6sense, Rollworks, Google Ads (collaboration), and Bing Ads (collaboration), managing a monthly average budget of $100,000. Solely responsible for Paid Social and Paid Display ad copywriting, ad testing, and KPI achievement.>> Achieved a 70% decrease in cost-per-lead on Paid Social with a 100% increase in lead volume.>> Collaborated to create documented UTM parameters for all company marketing channels to then run reports in HubSpot to track channel performance and MTA modeling.WEBINARS>> Ran project management, content creation, and paid, organic, and email promotions for all Talroo webinars to achieve a 13x increase in webinar registration count and 2.7x increase in live webinar attendance rate (37%). 60% of all webinar registrants converted to MQLs.>>Created the webinar program from the ground up with documented SOPs and was responsible for training marketing team members.>> Achieved 300% of webinar KPI registration goals>> Led webinar platform negotiations to transition from Go-to-Webinar to Zoom Webinars.MARKETING COMMUNICATIONS>> Achieved a 20% increase in email marketing open rates and 2x increase in CTR and conversion rates.>> Collaborated with graphic designer to create updated ad creative for Paid Social, Paid Display, and email marketing.>> Assisted event marketing team with successful events at HEB Activation Plaza (Q2) and SXSW.

Fort Myers, Florida, United States

RESEARCH & REPORTING >> Recruited and conducted in-depth subject matter expert interviews (sourced via LinkedIn, trade publications, news reports, and social media), and conducted secondary research on targeted industries.>> Synthesized interview and research data for detailed analysis, compiling 50+ pages of data per project. Worked closely with engagement team members in distilling key insights into actionable client recommendations and reports. DATA-DRIVEN ANALYTICS >> Assisted teammates responsible for quantitative modeling in data acquisition, report production, and advising clients of key findings.>> Wrote and programmed high volume online surveys, tailoring survey questions to target audience and project needs. Scoped surveys for time, feasibility, and cost to business to ensure adequate ROI.ADMINISTRATIVE SUPPORT>> Managed marketing administrative tasks such as team Project File, subject matter expert call log, and company CRM via MS Excel.

Fort Myers, Florida

ACCOUNT MANAGEMENT, CLIENT RETENTION & SALES >> Independently managed $440,000+ North American accounts for midsized high-tech clients through strategic C-level partnerships.>> Achieved 240% of 2020 sales plan to qualify for exclusive Gartner Winners Circle >> Secured $500,000 in contract renewals for two years running and moved the majority of clients to multi-year contracts.DIGITAL MARKETING STRATEGY >> Organized, led data-driven, bi-weekly tech strategy sessions tracking client key initiatives progress.>> Challenged clients’ product & marketing strategies, improvement resulted in 2X faster time-to-market and greater website traffic.ENGAGEMENT>> Managed client project lifecycle for eight clients, to achieve a perfect score of 100% client engagement. (previously 25%).LEAD GENERATION, RELATIONSHIP-MARKETING, & DIGITAL MARKETING CAMPAIGN CREATION>> Built and cultivated prospect relationships by initiating communications and conducting follow-up to move opportunities through the sale funnel. Produced and executed digital and physical marketing campaigns targeting prospective clients.>> Researched and grew prospect list by 400% to generate leads.>> Created marketing collateral for sales enablement and prospecting efforts. (email, LinkedIn, call, and physical mailer campaigns). Strategized email campaign timing/execution including content creation, design, build, and results tracking (based on best practices.DASHBOARDS AND CUSTOM REPORTING>> Built quarterly dashboards and reports for current clients to track key initiative progress (i.e. product launch).>> Created Word and Excel reports and maintained a dashboard for prospecting efforts.>> Developed and ran reporting for digital efforts across email, social, and web.

San Luis Obispo, California Area

Villa Creek Cellars, Paso Robles, CA>>> Gathered primary and secondary data both in the field and online to enhance product launch of the MAHA Estate label.>>> Managed social media marketing to optimize performance and create KPI reports.>>> Collaborated to develop segmentation messaging, and positioning strategies>>> Identified marketing partnerships to enhance product sales.>>> Optimized social media performance and online advertising to boost online traction 3x.>>> Developed extensive digital content including infographics, photos, Pinterest board, blog posts, embedded tweets, etc.Cal Poly Library, San Luis Obispo, CA>>> Conducted primary and secondary research (interviews, surveys, observation, focus group).>>> Analyzed data to select the most logical product investment and rebranding, culminating in changes to library layout, hours, printed marketing collateral, and tech products.BoltAbout, San Luis Obispo, CA>>> Wrote and presented an advertising plan book with copywriting material.

San Luis Obispo, California Area

BRANDING AND EVENT MANAGEMENT >> Advertised upcoming musical events for major name artists via social media (Facebook, Instagram, Snapchat) as a brand ambassador, conducted on-campus and surrounding city guerilla marketing contributing to an average of 85% event sell-out.>> Sourced a network of event attendees to enhance event ticket sales, contributing to a profit of 30-50% per event.>> Liaised in-person with vendors and venue management to provide seamless event logistics.

Sunnyvale, Ca

RESEARCH & DATA-DRIVEN ANALYTICS >> Researched and developed projects concerning customer experience and cancellation prevention.>> Analyzed over 1,0000 local accounts to garner primary data and identify consumer needs.>> Gathered qualitative data by conducting interviews through different company channels>> Presented research insights and recommendations to local and regional management.

San Luis Obispo, Ca

>> Performed market analysis on the mobile gaming industry to define company service positioning>> Analyzed online traffic with Google Analytics to garner consumer insights for online and social media marketing>> Collaborated with team to drive unique visitor traffic and build online presence>> Fostered community engagement and growth on company website and social media (Facebook, Twitter)>> Primarily worked remotely, using Skype and phone communication