Darya Prakapovich Email & Phone Number

Warsaw, Pl

• Developed and executed marketing strategies to enhance communication flows and improve the customer experience.• Created and tested content using AI features via Blueshift to optimize user flows.• Implemented and managed conversion and retention campaigns across various channels, including email, push notifications, in-platform messages, SMS, and banners, using Blueshift, Salesforce, and Pandectes.• Conducted A/B tests to improve campaign performance and facilitate data-driven decision-making.• Analyzed conversion funnels and user paths to enhance customer experience through Mixpanel.• Released a new application and onboarded two new brokers, preparing all communication flows (emails, inboxes, pushes and sms) to effectively engage new customers.Achievements:1. Automated Breaking News notifications, resulting in a 38% increase in user engagement based on A/B test results.2. Developed, tested, and implemented the delivery of trade ideas, resulting in a 36% increase in the metric 'Deposits over $150' during the testing phase.3. Successfully conducted 3 A/B tests with dynamic content delivered via JSON files. 4. Implemented dynamic content scripting (Liquid) into various types of notifications, leading to a 2% increase in user engagement. 5. Doubled the percentage of app reinstallations among churned users.

• Tested and integrated external and internal communications, successfully transferring over 200 campaigns between Mixpanel, Blueshift, and Tealium.• Automated the delivery of more than 150 regular emails, inboxes, and push notifications using tags, catalogs, JSON files, and interest alerts.• Launched over 80 email and in-app flows with an average open rate of 35-37%.• Conducted 7 successful A/B tests.• Developed, tested, and launched a new trading app (Lite version) in 12 countries, achieving over 5,000 downloads in the first week.

• Designed and implemented the architecture for the company's CSR project, Wings of Happiness (2019-2020), which included master classes, educational events, and charity activities. Over 2,000 children with special needs from various cities in Belarus participated in these initiatives.• Developed and executed a comprehensive PR strategy, resulting in 127 press releases and interviews published in key national media over the course of a year, compared to just 9 in 2018.• Increased the frequency of posts on the company's social media channels by 85%, and established a LinkedIn presence, growing the page's followers by 30%.

Belarus

• Prepared and launched 8 websites (both external and internal) in English, Russian, Ukrainian, Polish, Czech, and Hindi.• Curated the company’s overall digital experience to ensure a consistent tone and branding across all web properties.• Analyzed user data, behavior, and trends to organize over 20 digital and offline events, attracting millions of visitors from regions where EPAM offices are located.

Belarus

• Designed and executed a Referral Regional Battle campaign, resulting in a 675% increase in regional recommendations and a 10% conversion rate for job offers across different regions of Belarus.• Developed and launched a Relocation Program campaign, leading to a 468% increase in referrals from friends living abroad, with 20% of them accepting job offers and relocating to EPAM Belarus.• Authored blog posts, articles, and interviews for the EPAM website, and created case studies and whitepapers for various online resources.

Belarus

• Developed and managed over 30 PR, CSR, and product campaigns.• Created and led the #velcombegom charity project, which encouraged participants to run and track their kilometers to raise funds for children in need. Over two years, the initiative saw participation from more than 150,000 people globally, with A1 donating over $150,000 to children's medical institutions in Belarus.• Launched and managed the MOVABOX cultural project to promote Belarusian literature. The project’s website attracted nearly 50,000 visitors in six months, with over 30,000 completing the project’s tasks. Additionally, more than 10 press events were organized, resulting in over 1,000 media and social media publications.• Oversaw the creation of a theater specifically for children with autism.• Initiated and executed the We Read Belarusian Together project in collaboration with velcom, designed to explore Belarusian literature in a novel way. The project engaged over 5,000 participants across Belarus in 8 months, with 2,048 videos of Belarusian literary works read by participants shared on social media.• Launched the Classical Music Evenings by the City Hall with velcom, an annual summer event since 2015. The series featured 24 concerts, over 60 hours of classical music, and more than 1,000 musicians, attracting 100,000 listeners and generating extensive media and social media coverage.

Belarus

• Created and organized 20 advertising campaigns, along with 7 press conferences, briefings, and journalist tours.• Managed the company’s social media channels, resulting in a 120% increase in page traffic.

Belarus

• Organized over 20 events, including annual press conferences, new card releases, and briefings.• Managed social media profiles and conducted analyses of user data and behavior.• Edited the annual corporate magazine Prior Times.

Belarus

• Developed and executed PR strategies for clients.• Organized press events, briefings, and journalist tours.• Reviewed corporate magazines and provided recommendations for enhancements.• Crafted news and press materials.