• Analyzed the behavior of 50 clients on LinkedIn and compiled a list of 26 priority groups and media for attracting ICP;• Conducted a social media audit of the company's outsourcing direction, optimizing design time while simultaneously increasing ER and CTR;• Achieved record growth in ER (9.79% in May 2024 compared to 5.9% annual avg.) and CTR (7.52% in May 2024 compared to 3.2% annual avg.) in the first month of work on LinkedIn;• Conducted an audit of the product's social media pages and competitor analysis, systematized analytics for the previous year, identified areas for improvement in SEO optimization, and proposed 4 creative approaches for product promotion.Responsibilities:• Administrating social media accounts (LinkedIn, Twitter, Facebook, Google My Business, Instagram, TikTok, YouTube); • Writing content for social media and newsletters (ENG); • Editing videos for social media (cutting and adding subtitles; CapCut) and creating briefs for static visuals for the designer; • Preparing, formatting, and sending newsletters, as well as segmenting contacts and launching automations (Mailchimp); • Link building on Quora: searching for and analyzing (Ahrefs) relevant threads, preparing responses, and delegating tasks to a subcontractor; • Collecting analytics and preparing monthly reports; • Analyzing ICP and the behavior of former and current clients on social media; • Auditing the company's and competitors' social media.

• Managed a distributed content creation team of up to 8 people;• Onboarded 4 new employees, all of whom passed their probation period;• Consolidated 30 company accounts across 3 main social networks (Instagram, LinkedIn, Facebook) into a unified system, organized processes, and synchronized the work of their participants;• Initiated and supervised changes to the monthly corporate newsletter, which was rated 8.14/10 in an internal survey.Responsibilities:• Developing editorial policy, managing the content calendar, initiating new projects and columns;• Supervising the content team, setting tasks, distributing workload, and coordinating materials before publication;• Searching for candidates and conducting interviews for in-house and contract positions (SMM, copywriting);• Writing and editing texts (RU, ENG);• Developing new projects and processes, optimizing and improving existing ones;• Developing policies and procedures regarding GDPR, information security, etc.;• Creating, supervising, and managing regular corporate newsletters;• Participating in the development and conduct of internal research.

• Produced 350+ posts and 60+ articles to promote the HR brand;• Created and released 125+ scripts and videos for TikTok, 20 of which achieved 10,000+ views through organic reach, with a maximum of 42.3 thousand views;• Developed 20+ scripts for fun videos and interviews for YouTube, with the most successful video garnering 21+ thousand views on a channel with 1.4 thousand subscribers without paid promotion.Responsibilities:• Writing and editing texts (RU, ENG) for internal and external communication of the company (interviews, press releases, scripts, advertisements, newsletters, blog posts, etc.);• Administrating and moderating accounts on internal (Workplace) and external (Instagram, LinkedIn, Facebook, Twitter) social networks;• Managing the corporate blog at https://issoft.by/blog/, designing and publishing posts on the WordPress platform;• Creating, designing, and managing internal corporate newsletters (Stripo);• Initiating and participating (concept development, naming, informational support) in the launch of internal and external events (online, offline), CSR initiatives, contests, challenges, and special projects.