Dasha Horbenko Email & Phone Number

Dublin, Ie

Edinburgh, Gb

Edinburgh City, Scotland, United Kingdom

Kharkiv, Ukraine

Key Responsibilities:- Manage a portfolio of medium- and large-sized businesses by understanding growth drivers, and identifying opportunities for growth.- Managing multiple paid media accounts across Facebook and Google to achieve target revenue, ROAS, and brand awareness metrics.- Delivered customer service, conducted comprehensive research, and executed market analysis.- Prepared and presented media strategies, analytics, and reports.- Set and monitored KPIs to gauge progress and success.- Coordinated cross-functional tasks to ensure seamless operations.- Managed contract preparation and financial oversight for optimal project management.Client Communication and Relationship Management:- Build and maintain strong customer relationships through effective communication.- Proficiently arranging and conducting both virtual and physical meetings. Service Delivery and Revenue Enhancement:- Overseeing the seamless execution of company services.- Identifying avenues for increased revenue through upselling and cross-selling.Data Analysis and Performance Insights:- Utilising Excel, Google Analytics, Google Data Studio, and client CRM data to analyse key metrics.

Kharkiv

- Enhancing the online presence of the UAATEAM brand.- Nurturing robust industry relationships with marketing partners.- Sustaining campaign strategies to ensure consistent performance.- Curating content for the corporate blog, сrafting articles centered around Internet marketing subjects.- Overseeing the management of the company's social media platforms, specifically Facebook and Instagram.- Conceiving and executing both internal and external events.- Delivering lectures as part of contextual advertising courses, with a particular focus on the GTM and Google Analytics components.

Харьков, Украина

- Executed advertising campaigns across platforms such as Google Ads, Facebook Ads, and Bing Ads.- Analysed and optimised campaign results using Google Analytics.- Worked closely with clients from e-commerce sectors, representing small and medium-sized businesses, across markets in Ukraine and the USA.

Kharkiv

Media Planning:- Strategic planning of media activities, including the launch of advertising campaigns on Google Ads and Yandex Direct.- Analysis and refinement of outcomes using Google Analytics for optimal results.Lead and Social Media Interaction Monitoring:- Careful monitoring and tracking of leads and interactions across social media platforms.- Proactive engagement to ensure timely and meaningful connections with potential customers.Online Reputation Management:- Skillful management of online reputation through external websites.- Collaborative efforts with price aggregators to enhance product visibility and reach.

Bachelor'S Degree, Economics, Cybernetics, Marketing

Master'S Degree, Economics, Cybernetics, Marketing

Master's work "Complex of models generating advertising campaign the enterprise"