Nectar is a premier growth studio specializing in data-driven, comprehensive marketing solutions for fintech, e-commerce, and on-demand service companies.

Working with founders to scale their businesses- Acquisitions - Retention - Data Analysis- Business Positioning- Market Analysis- Marketing Automation - Growth Hacking- Creative Production- Websites and landing pages - Copywriting

Working closely with founders to implement data-informed acquisition and retention strategies to scale the business:1- Quotabook - Equity management platform - a YCombinator startup2- Dabeeo - a map tech and platform developing company3- Monnit - leader in IoT remote monitoring solutions and wireless sensors

Africa's Business Heroes (ABH) is the Jack Ma Foundation's flagship philanthropic program in Africa to support entrepreneurs.

Responsible for overall product management of Coop's digital assets. Identify user, business and technical needs as well as the underlying problems and product requirements. Achieving double-digit growth YoY for eCommerce, implementing the CRM system and strategy from A to Z, growing the in-house team and empower the company’s overall digital knowledge.Leading the growth marketing, performance marketing activities to support the omnichannel customer journey, online ecommerce and offline Retail.Work closely with the eCommerce, Merchandising, Customer Experience & Marketing divisions as a key extension to their teams unlocking the digital potentials on data, insights and analytics.Focused on putting the profitable digital strategy and optimization for the digital activities across the customer's online journey including market research, data and analytics, ROI driven marketing, enhancing the user experience and behavioural flow, maintaining and growing the brand awareness, driving consideration for the products and services, to acquire new customers to grow the business and sales.Also assisting with the overall digital transformation plan for the group, enhancing the overall NPS and improving the performance of digital marketing activities across channels.

KENZ Advertising is a full-scale advertising agency with offices in the Middle East & Asia.- Manage clientele from automobile, eCommerce, real estate, finances, fashion, and travel industries- Manage clients including Royal Furniture, VLCC Wellness, Falcon City of Wonders, Jacky's Electronics, BuzinessWare, Burjaman, Nando's, Emirates Auction etc - Manage Online Marketing verticals across Acquisition, SEO, SEM, email marketing, social, content, and advertising - Responsible for establishing and managing all elements of the online marketing mix, budgets and for maximising efficiency of online marketing spend- Set and achieve KPI’s based on current performance, continued maturation of the site, industry standards – focus on ROI, CPA, CTR to Conversion - Measure and report performance of all digital marketing campaigns Collaborate with networks, agencies and other vendor partners

Plan and development of digital performance marketing strategies that efficiently and effectively drive conversions to increase the ROI for 15+ clients in diverse industries including automotive, eCommerce, hospitality, luxury, fashion, healthcare, beauty and government.Develop the growth strategy for key digital channels on website and mobile applications including marketing tactics for paid search, organic search, email marketing, content marketing, display advertising, video advertising, mobile marketing, e-commerce, online PR and social mediaCreate high-value consumer segmentation strategies including repeat/retention programs and CRM systems across the above marketing channelsApplying and adaptation of digital tactics to utilize the market opportunities according to client's targets, budget and business development PlanPerform in-depth analysis of campaigns and consumer behaviour to maximize the return on investmentManage the relationship with the key digital advertising partners including Google, Facebook, Instagram, Snapchat, Twitter, LinkedIn, DoubleClick, Criteo, AdRoll and moreManage day-to-day operations and coordination of tactical, conversion-driven campaigns across all active marketsMonitor and coordinate digital campaigns performance, budget management and KPI optimizationMy role was directing the performance marketing team covering the different aspects of digital for our clients including designing and developing websites, building mobile apps, managing social media, digital performance planning and execution on SEM, Video and Display advertising, PPC channels, SEO, Email Marketing, CRM and Digital Analytics.

Spearheading product marketing strategy, app install campaigns

Crazy Deals is one of the largest e-commerce portals in the UAE. - Developed a fully integrated digital strategy across all channels and mediums, with budgetary responsibility for the same - Optimized lead nurturing process and marketing automation through content, social channels, and email - Undertook bench-marking, general market research/market analysis, and customer research, to identify trends and evolving USP’s