Darya Kuznetsova Email and Phone Number

Lead product teams in one of the biggest marketplaces in RussiaI have several b2b products in my area of responsibility. These are:- New sellers' aquisition and onboarding (Desktop/Touch)- Mobile app for marketplace sellers (App)

* Define the vision and strategy for Web and App products and lead its development (100,000+ daily users);* Manage the product team: full-stack developers, QA engineers, UI/UX designers, analysts, content managers (15+ people);* Increased Conversion Rate by 20% YoY (Conversion from traffic to checkout) and reduced bounce rate by 12% YoY in the first 6 months working in the position;* Built an analytics KPI system including funnel dashboards from scratch (Google Analytics, Yandex Metrica, Google Data Studio, Appsflyer);* Launched CustDev process and UI / UX Feedback analysis from scratch;* Increased the speed of releases by 3 times by automating the test environment;* Integrated the site with 5+ partners' APIs (AI site search, BNPL, new payment system, personalization based on smart segments, etc);* Conduct A/B and A/B/N testing, usability testing using interface prototyping (checking up to 5 hypotheses per month and 8+ hypotheses per month using no-code mechanics);* Develop Product Roadmap, think over user scenarios, prioritize product backlog;* Manage the product life cycle, control feature release process from planning to launch;* Interact with cross-functional teams within the company.

* Systemized operations in web and mobile (effective team supervision with 3-6 specialists);* Optimized digital content in e-commerce - website, mobile app, e-mails (30 or more per month);* Improved key revenue and profit KPIs by 20% in the first 6 months;* Managed 3 agencies and optimized their service costs;* Created Customer Journey Map (CJM) as well as initiated and led 15+ cross-functional projects to improve customer experience (CX);* Tested and updated UI / UX design in a team of 10 people (iOS, Android, HAP);* Optimized logistics end-to-end process within the projects for courier delivery and PUDO services (pick-up points, parcel terminals);* Managed a call-center with 15+ supervisors and specialist and initiated upgrades of current business process based on customers' feedback;* Analyzed and optimized vendors' costs as well as implemented P&L changes based on Google Analytics, Appsflyer, Tableau and other sources;* Developed manuals for high-quality alignment of business processes and smooth subordinates' onboarding;* Motivated, set goals and evaluated 3+ subordinates, contributing to their improvement;* Led cross-functional communication between departments to solve any issues;* Worked within the following frameworks - Сonfluence, Jira, Miro, Figma;* Gained experience in WMS, OMS, CMS systems.

Through all these 3 years I managed to do the following:* Organized all operations from scratch in 5+ offline stores within 4 different regions;* Opened stores in new regions and reached break-even point within 6 months;* Launched O2O integrations and other OMNI channel operations;* Increased key KPIs by 2-3 times;* Built effective communication with Mall Administration to quickly resolve any issues.Was promoted every year based on the performance results:2020: General Store Manager - managed a big team (more than 100 employees), promoted 30% of staff in the first 6 months, solved headcount issue and increased the team by 20% with the effective hiring, resolved stock issue to reach higher customer satisfaction and optimized products' ordering process;2019: Senior Store Manager - brought the store out of the crisis, improved the main commercial KPIs 2 times in the first 6 months;2018: Store manager - successfully opened a store in a new region and localized brand strategy for the region.

Was the 1st to be promoted to Store Manager within a year in Russia.

* Was responsible for assisting the Audit team in examining company's accounts;* Analyzed account statements and determined financial risk sources.Received an offer based on internship results.