Accountable for the success of the Customer Experience and Digital Channels portfolio’s delivery. Lead and manage CX and Digital squads and outcomes, prepare and monitor IT capital and operational budgets, direct the planning, deployment and management of digital platforms, ensure the design and implementation of applications and systems align with IT & Digital’s strategy, support development of enterprise-wide digital architecture, guide technology directions, set appropriate strategies, policies, standards and practices to govern the Digital landscape of the organization, ensure compliance with relevant data management regulations and best practices, and lead the development of a centralized customer data management platform.

Responsible for IT Portfolio and digital transformation of the applications landscape for the group and rollout of across the group’s 4 verticals. Leading a dedicated team of 35 full-time staff, I have overseen a substantial budget of 7+ M USD, encompassing critical areas such as business applications, digital solutions, analytics, and operations – with focus on optimizing software solutions to meet organizational needs, streamlining processes, enhancing overall productivity, data-driven decision-making and initiatives to modernize and fortify the IT infrastructure and cybersecurity. Platforms: SAP, O365 Applications, CRM, converged infrastructure solution, cybersecurity tools for PAM, anti-phishing, endpoint protection

As Head of Digital & Analytics for Dubai Parks was responsible for managing IT Operations and combined with extensive experience in managing a diverse portfolio of 15 digital channels, including websites, mobile apps, CDNs and other online platforms. Employing agile methodologies and a keen focus on minimum viable products, and in close collaboration with Marketing and CX teams, I have successfully overseen most digital projects from initial design through to delivery. I have also led the implementations of customer data platforms and CRM systems on the Microsoft suite. This included the entire spectrum of customer engagement and service, including campaign management and personalization strategies. By leveraging analytics, I have been able to extract valuable insights that have driven informed decision-making and enhanced overall performance.Simultaneously serving as the Head of Business Applications for Dubai Holding Entertainment, I managed 15+ critical back-office and mid-office business applications spanning over 10 assets within the groupPlatforms: Drupal, Sitecore, MS Dynamics 365 CRM, Akamai, VGS, Cognos, Netezza, Power BI, Mobile Apps

P & L responsible for the Applications Development and Management business in Middle East across Systems Integration, Cloud and Big Data service lines covering key accounts like du, DRC, Al Rajhi Bank, Sidra etc. with direct responsibilities of Delivery and Operations leading a team of 250+ resources based in UAE, Qatar, India and KSA for an annual business volume of $ 15 M.Delivery Partner for du (since July 2011) managing :Rollout of Microsoft Dynamics, key financial compliance parameters across systems, Machine to Machine platform in partnership with platform providers, transformation of customer experience platformDevelopment, support and warranty maintenance for ICT systems including Siebel CRM, BSCS Billing, Data warehouse platform based on Tera Data, Informatica and Cognos.Resource Forecast, planning and mobilization across multiple development centers in order to deliver an efficient service in line with Atos billability norms.Delivery Partner for Sidra Qatar managing:Design and rollout of IT infrastructure for a 400+ bed hospital in Qatar including Data Center Design, and Implementation, Server and Storage Infrastructure, Data Network Infrastructure, Voice Over IP, Wireless LAN, Nurse call application.Member of the leadership team in Middle East, leading the business strategy and growth programs for Atos in the region.

Responsible for Solutions Business covering Applications development and management across all service lines with a team of 50+ resources delivering applications projects in UAE.Responsible for project initiation and implementation, budget management, risk management & mitigation strategy, and all quality aspects concerning the projects under direct responsibility.Responsible for all bids within the company across multi service lines in cooperation with delivery, legal, finance and sales departments.Managed virtual team of resources required to respond to business opportunities, in order to ensure that proposals and contracts are in line with Siemens strategy / approval processes and capabilities and meet the customers’ expectations and requirements.Single handedly managed all Siemens IT bids in the region for a period of 12 months.

Responsible for architecture & design of solutions on Microsoft platform including Performance / Automated testing solutions.

Provide technical consultancy to key ISV Microsoft partners and customers in India (Infosys/Wipro/Canara Bank IT Division).Architecture & design reviews of Microsoft solutions (.NET and SQL Server).Training competency teams on upcoming Microsoft productions and solutions.Training partner teams of Microsoft Solutions Framework.Executing turnkey solutions on cutting edge Microsoft products.

Software design and development (Visual Basic/Java) for online testing solutions for NIIT students and international education institutions (e.g. Nanyang Polytechnic Singapore).

Software design and development (ASP) for online ecommerce portals for office supplies.

Development (Clipper) of financial accounting and inventory solutions for customers in diamond/textile trade.