Darya Pronina Email & Phone Number

New York

Execution and day-to-day management of digital advertising campaigns acrossvarious platforms and DSPs (Facebook, Google Ads, Display & Video 360,Verizon, TikTok, Twitter, etc.)

Saint-Petersburg, Russia

Tasks:Managing, planning, analytics of clients' multi-channel advertising campaigns: banner, video, mobile, and social media campaigns.Preparation and implementation of complex studies, reports, including O2O, BrandLift, SalesLift. Optimization of programmatic campaigns, work with audiences and conversions.Close interaction with the team and delegation of processes.Achievements:worked with 35 clients at the same timeConducting advertising campaigns with a total… Show more Tasks:Managing, planning, analytics of clients' multi-channel advertising campaigns: banner, video, mobile, and social media campaigns.Preparation and implementation of complex studies, reports, including O2O, BrandLift, SalesLift. Optimization of programmatic campaigns, work with audiences and conversions.Close interaction with the team and delegation of processes.Achievements:worked with 35 clients at the same timeConducting advertising campaigns with a total budget of more than 10,000,000 rubles per clientStudied the features in the adtech product.Improved hardskills and understanding of performance and affiliate marketsParticipated in the development of new platform features and improving DSP monitoring alerts.Created more than 5 instructions for the company's wiki.Participated in brainstorming new ways to develop the platform - data optimization for customer reporting Show less

Moscow, Russia

Advertising campaigns for the largest clients on VKontakte, Facebook, Instagram, Odnoklassniki, DV360, YouTubeAreas: Finance, FMCG, Children's products.Results: Improved communication with other departments of the agency and used the most modern Internet marketing technologies

Saint-Petersburg, Russia

I taught Digital-marketing to undergraduates from the Faculty of Technology Management and Innovation at ITMO University (St. Petersburg). Help with the practical base of the diploma, taught how to promote brands in offline and online environments, use current market trends and launch new ones.

Minsk, Republic Of Belarus

Tasks:Management of crypto projects for contextual and targeted advertising (Google Ads, Facebook Ads, Yandex.Direct, etc.)Interaction with clients and internal departments, development and protection of online promotion strategies through performance channelsDevelopment of media strategiesWork with contractors (CPA networks and social networks around the world)Achievements:Attracted more than 2,000 leads for a client (crypto wallet)Trained employees to the… Show more Tasks:Management of crypto projects for contextual and targeted advertising (Google Ads, Facebook Ads, Yandex.Direct, etc.)Interaction with clients and internal departments, development and protection of online promotion strategies through performance channelsDevelopment of media strategiesWork with contractors (CPA networks and social networks around the world)Achievements:Attracted more than 2,000 leads for a client (crypto wallet)Trained employees to the middle level, attracted juniors to simple tasks.Developed a solution for the company (access to ISO), more than 10 applications from target customers per day Show less

Saint-Petersburg, Russia

Tasks:Planning, maintaining and optimizing advertising campaigns: Facebook, MyTarget, Instagram, Yandex.Direct, Google Ads, Vkontakte, YoutubeProgress:Conducted a KPI audit for the largest telecom client, introduced a new reporting system and approach to the work of the Internet marketing department, KPI began to be overfulfilled within two months after being included in the project.I proposed a new promotion strategy to a real estate client (community content promotion)… Show more Tasks:Planning, maintaining and optimizing advertising campaigns: Facebook, MyTarget, Instagram, Yandex.Direct, Google Ads, Vkontakte, YoutubeProgress:Conducted a KPI audit for the largest telecom client, introduced a new reporting system and approach to the work of the Internet marketing department, KPI began to be overfulfilled within two months after being included in the project.I proposed a new promotion strategy to a real estate client (community content promotion), after implementation, ER and CTR increased by 55%.Conducted training on Internet Marketing for colleagues, implemented proposals for reporting, project management. Show less

Saint-Petersburg, Russia

Setting up targeted advertising for major brands on Facebook, Instagram, VKontakte, Odnoklassniki. Promotion of product pages of a pharmaceutical campaign - weekly reporting, setting technical specifications for the designer, optimization of the campaign for targeted traffic Development and implementation of a strategy for promoting brands / projects in social networks. Analysis of promotion effectiveness, generation of reports and conclusions. Active participation in briefings on the… Show more Setting up targeted advertising for major brands on Facebook, Instagram, VKontakte, Odnoklassniki. Promotion of product pages of a pharmaceutical campaign - weekly reporting, setting technical specifications for the designer, optimization of the campaign for targeted traffic Development and implementation of a strategy for promoting brands / projects in social networks. Analysis of promotion effectiveness, generation of reports and conclusions. Active participation in briefings on the development of new ideas and concepts. Show less

Saint-Petersburg, Russia

Tasks:Development and implementation of a strategy for the presence and promotion of brands in social networksActing as a project manager in the working group involved in the implementation of projectsFormation of tasks and control of their implementation for content managers, designers, targetologist, analysts, etc.Analysis of project effectiveness, generation of reports and conclusionsCreation of tender presentations for clientsActive participation in briefings on the… Show more Tasks:Development and implementation of a strategy for the presence and promotion of brands in social networksActing as a project manager in the working group involved in the implementation of projectsFormation of tasks and control of their implementation for content managers, designers, targetologist, analysts, etc.Analysis of project effectiveness, generation of reports and conclusionsCreation of tender presentations for clientsActive participation in briefings on the development of new ideas and conceptsInteraction with other departments of the agency, as well as directly with clients. Show less

Saint-Petersburg, Russia

Performed complex SMM promotion tasks - targeted advertising, creating texts for social networks and advertising, creating images for advertising, media planning, working with bloggers and partners.As a result of completing the tasks, it was possible to increase the efficiency of publications, increase the reach and involvement of the audience, create an image of an insightful team with a high level of professionalism. My social media targeting setup for major music festivals attracted… Show more Performed complex SMM promotion tasks - targeted advertising, creating texts for social networks and advertising, creating images for advertising, media planning, working with bloggers and partners.As a result of completing the tasks, it was possible to increase the efficiency of publications, increase the reach and involvement of the audience, create an image of an insightful team with a high level of professionalism. My social media targeting setup for major music festivals attracted over 15,000 people to the events. Show less