Marketing department management: UA, Bizdev, Design, Content & copywriting.Strategic Marketing:- Leading the marketing strategy;- Plan, monitor, and report key business metrics to the stakeholders. Ensure marketing objectives and KPI’s are met, encouraging the team to optimize towards improved performance;- Budgeting for each quarter and year;- Marketing Research (markets, competitors, trends, target audiences, Value Proposition, ICP, etc.).User… Show more Marketing department management: UA, Bizdev, Design, Content & copywriting.Strategic Marketing:- Leading the marketing strategy;- Plan, monitor, and report key business metrics to the stakeholders. Ensure marketing objectives and KPI’s are met, encouraging the team to optimize towards improved performance;- Budgeting for each quarter and year;- Marketing Research (markets, competitors, trends, target audiences, Value Proposition, ICP, etc.).User Acquisition: - UA activities management: managing Inbound and Outreach teams; defining and optimizing the UA strategy; analyzing data to optimize campaigns to meet volume and targets; briefing Design and Content teams on creative assets to maximize performance. Branding:- Managing the communication strategy of the company;- STP;- Rebranding.People Management:- Management and coordination of the Marketing team (Inbound and Outreach managers, content creator, designer) and subcontractors;- People management: creating and developing culture, maintaining innovation, guiding, training, support, regular reviews, setting goals, etc. Show less

Management and coordination of the Business Development team (sales managers, lead generation specialists, HR);Leading the marketing strategy;Work on workflows and operational policies and procedures; Plan, monitor, and report key business metrics to the stakeholders.The main result - diversifying the customer portfolio.

Business department management: Lead generation, Sales, Account management. Marketing: Content management and social media marketing; Rebranding activities; Marketing materials development; Marketing research; Email Marketing.Development, implementation, and review of operational policies and procedures for the BizDev Department. Customization of CRM and other tools.

Marketing product from scratch to MVP stage:- Market research;- Naming, design, and branding;- Content management;- Monitoring key marketing metrics.