Darya Solomenko Email & Phone Number

Dublin, County Dublin, Ireland

Dublin, County Dublin, Ireland

- Delivered brand identity projects for over 80 startups and entrepreneurs globally with a consistent customer satisfaction rating of 5/5.- Designed presentations and visualised data in Google Slides that clarified complex information, aiding clients in investor and sales pitches.- Developed personal business, used data to analyse and optimise business performance.

County Dublin, Ireland

Established, developed, and mentored a team of six marketing analytics specialists working across a region consisting of 12 countries (Germany, Switzerland, Austria and Central & Eastern Europe). The team successfully drove product objectives and key results around Web Measurement, Attribution & Offline 2 Online tracking, and experiment design while receiving highly positive feedback from internal and external stakeholders.Analysed team performance using Google Sheets; managed KPIs and provided strategic monthly reports to senior management.Delivered digital transformation projects for major Google clients in EMEA, implementing tracking and web analytics solutions to improve customer journey mapping with focus on retail and tech clients.Organised and co-facilitated the Attribution Roadshow (via 27 workshops and keynotes delivered by cross functional team), resulting in a 2.4x increase in Data Driven Attribution adoption across 5 countries.Role-modeled inclusive collaboration across multiple internal partner teams EMEA region and with central global product teams. Frequently referred by partners as professional, positive, creative, knowledgeable, approachable and considerate.

Dublin, Ireland

Managed a team of 6 account managers and strategists working with top Ukrainian Google Ads advertisers. Consistently achieved quarterly revenue targets, securing over 30% year-over-year portfolio growth.Collaborated with cross-functional teams in the Central and Eastern European region to align sales and product specialist workflows, driving strategic alignment and achieving sales transformation reorg goals.Redesigned and delivered Web Analytics 101 training for new Googlers, improving session satisfaction ratings from 4.09 to 4.33 by improving student engagement.

Dublin

Cultivated relationships with 15 top Ukrainian Google Ads customers, understanding their challenges and strategically growing their accounts. Served as a Marketing Measurement lead for the wider team.Analysed performance data and customer journeys in Google Analytics and Google Ads for key Ukrainian clients. Presented strategic insights to marketing teams and CMOs, aligning with their business goals.Led a project to improve the Ukrainian AdWords interface by identifying and fixing 100+ localisation bugs, enhancing user experience. Engaged 9 cross-functional team members and localisation team to update the Help Center. Result: UI rated among the top globally for clarity.

Kyiv, Ukraine

Managed digital project development and execution, coordinated cross-functional teams, ensured timely delivery within budget, and led 5 digital marketing workshops to enhance team skills.Directed the development and launch of Hercules ice cream's off-season online promotion campaign, achieving a 26% increase in sales and securing profitability during traditionally low-revenue periods.

Kyiv, Ukraine

Managed the digital component of Skittles' brand relaunch: site localisation, viral video seeding, social hub creation, ads design coordination. Developed a process for managing day-to-day ongoing activity on the client's website and brand page.Managed digital campaign for Eclipse chewing gum (Wrigley Company brand): video blog production, social media marketing (SMM), brand hub with video chat platform development coordination.

Higher National Diploma, Data Analytics, First Class Honours

Modules: Statistics, Programming for Data Analytics, Data Governance, Databases, Business Intelligence, Machine Learning.

Part Time Course, Graphic Design, Printing & Mixed Media

Summer School, Digital Illustration

Master'S Degree, Biophysics

Theses: “Computer modelling of biological membranes properties using molecular dynamics methods” (A grade)

Bachelor Of Science - Bs, Biology, Minor In Physics

Theses: “Computer study of protein folding in 3D grid models” (A grade)