Digital Director
• Project manager for the Hallmark Movie Checklist app. Managed initial development and launch. Principle vendor contact, overseeing feature upgrades, content delivery and editorial calendars. • Lead the SEO strategy for Crown Media digital properties responsible for developing strategy, identifying keywords, and overseeing the implementation and tracking of SEO optimizations. • Oversee the development and execution of Hallmark Channel’s tentpole marketing sweepstakes Very Merry Giveaway, Holiday Home Decorations Sweepstakes, and Summer Nights Backyard Adventure. Ideate new opportunities for sponsors integrations, manage timelines and ensure delivery of all campaign metrics. • Lead creative for team brainstorming meetings and pitch development for digital sales campaigns.