Daryl Forkell Email & Phone Number

Kansas City, Missouri Area

Hallmark Business Connections is the B2B division of Hallmark Cards, Inc. We help businesses build and strengthen relationships with their customers and employees to drive engagement, loyalty, and advocacy.As Product + Marketing Creative Director sitting on the senior leadership team, I lead both the left- and right-brain aspects of creative development for HBC. Working closely with leaders across functions and managing a team of 15, I ensure strategies and executions are… Show more Hallmark Business Connections is the B2B division of Hallmark Cards, Inc. We help businesses build and strengthen relationships with their customers and employees to drive engagement, loyalty, and advocacy.As Product + Marketing Creative Director sitting on the senior leadership team, I lead both the left- and right-brain aspects of creative development for HBC. Working closely with leaders across functions and managing a team of 15, I ensure strategies and executions are aligned with our sales, marketing, creative, product, technology, finance, and supply chain initiatives.This job is a sweet combination of art and science, of big brand power and entrepreneurial grit. Show less

Los Angeles, Las Vegas, Kansas City

Led business development and strategy on multiple brand and product launches; helping clients get to know their audiences and articulating their brand stories in beautiful, memorable waysLed execution of branding and marketing projects including websites, print and digital advertising, print collateral, social media marketing, email marketing, promotional videos, and PR eventsIn 2014 we helped launch an electric car manufacturer, an anti-aging serum, and a luxury camping company.

Kansas City, Mo

Led creative direction of Hallmark's brand marketing to support consistent brand strategy, voice, and visual communication across channels and tacticsLed strategy and editorial direction of 1-to-1 marketing campaigns (postal and email) that drove traffic and increased transactions at Hallmark Gold Crown storesLed creative development of brand CRM program "Hallmark Card Rewards" and directed creative strategy and executions for Hallmark Gold Crown stores' Crown Rewards loyalty… Show more Led creative direction of Hallmark's brand marketing to support consistent brand strategy, voice, and visual communication across channels and tacticsLed strategy and editorial direction of 1-to-1 marketing campaigns (postal and email) that drove traffic and increased transactions at Hallmark Gold Crown storesLed creative development of brand CRM program "Hallmark Card Rewards" and directed creative strategy and executions for Hallmark Gold Crown stores' Crown Rewards loyalty programCollaborated with designers, writers, art directors, creative directors, SVPs, brand managers, business and marketing partners to strategize, frame and debate, and to develop and deliver marketing campaigns for multiple product categories, consumer targets, and retail customers Show less

Los Angeles, Ca

Co-owned and co-directed this boutique marketing agency with Jelina Saurenman and our staff of designers, writers, stylists, and photographersOur business was built around the fashion industry trade show giant MAGIC and their need for branding, marketing campaigns, emerging designer showcases, and the need for ongoing engagement of buyers and manufacturers in an industry that thrives on originality, speed to market, and entrepreneurial instinctsPitched accounts and campaign… Show more Co-owned and co-directed this boutique marketing agency with Jelina Saurenman and our staff of designers, writers, stylists, and photographersOur business was built around the fashion industry trade show giant MAGIC and their need for branding, marketing campaigns, emerging designer showcases, and the need for ongoing engagement of buyers and manufacturers in an industry that thrives on originality, speed to market, and entrepreneurial instinctsPitched accounts and campaign concepts; led editorial strategy and execution throughoutNamed, created, and produced emerging designer showcases for MAGIC housed Streetwear brands like Crooks N Castles, FiveFour, and Block Headwear and featured Premium contemporary design brands like 1921 and Adriano GoldschmiedGenerated creative concepts for fashion events at Las Vegas hotels and led editorial work on event invitations, ads, and signageNamed, edited, conducted interviews, and wrote stories for fashion magazine Show & TellTargeted celebrities, stylists, and media for Block Headwear product placement tactics and wrote campaign advertising, website content, and blogHelped brand and launch the LA Fashion AwardsCollaborated to develop Design Tonic’s brand identity and all agency promotional communications Handled sales inquiries, wrote proposals and budgets, worked with bookkeepers and accountants Show less

Burbank, Ca

Worked with SVP Kevin Hooks to develop “Nu*Voice” a spoken word tournament event package for State Farm, inviting students from Historically Black Colleges & Universities to participate in a weekend competition and celebration of speech and debateHelped create concepts for client events such as Nintendo’s celebrity lounge at the MTV Video Music Awards and the People’s Choice Awards official after partyWorked with Blue Marlin Clothing on product placement strategy and celebrity… Show more Worked with SVP Kevin Hooks to develop “Nu*Voice” a spoken word tournament event package for State Farm, inviting students from Historically Black Colleges & Universities to participate in a weekend competition and celebration of speech and debateHelped create concepts for client events such as Nintendo’s celebrity lounge at the MTV Video Music Awards and the People’s Choice Awards official after partyWorked with Blue Marlin Clothing on product placement strategy and celebrity outreachWrote proposals, presentations, the company’s website, and monthly client status reports Show less

Santa Monica, Ca

Worked with clients and partners to identify business challenges, devise targeted marketing solutions, detail budgets and timing, and lead editorial on all projects and overall communicationsDeveloped creative briefs and wrote original copy for print advertising campaigns, naming and tagline explorations, brochures, event invitations, websites, and product packagingDirected freelance writers and proofreaders to publish brochures, direct mail, and magazineHelped launch… Show more Worked with clients and partners to identify business challenges, devise targeted marketing solutions, detail budgets and timing, and lead editorial on all projects and overall communicationsDeveloped creative briefs and wrote original copy for print advertising campaigns, naming and tagline explorations, brochures, event invitations, websites, and product packagingDirected freelance writers and proofreaders to publish brochures, direct mail, and magazineHelped launch "Personal Choice Cruising" program for Princess CruisesWrote copy for the agency's website and promotional pieces Show less

Los Angeles, Ca

Developed creative strategy and led editorial work on ad campaigns, naming and tagline explorations, event invitations, web sites, and product packagingLed strategy and editorial direction for Nike's LA regional marketing effortsMet with prospective clients to present agency portfolio, discuss business objectives, define project parameters, establish budgets and schedules, and negotiate payment terms

Pasadena, Ca

Led editorial strategy for the company's web site, annual report, and proposals to affinity partnersWrote copy for magazine ads, radio commercials, brochures, direct mail promotions, consumer packaging

Marina Del Rey, Ca

Wrote proposals to acquire new business for Internal & External Communication (IEC), a leading interactive software development agency in El Segundo, CAPartnered with creative teams, account managers, software developers, and agency principals to pitch and execute projects for brands like Lexus and FedEx

Pasadena, Ca

Led editorial strategy and wrote copy for in-store experiences and consumer product packaging for brands like Nokia and KenwoodWorked with client partners to write pitches for Star Wars and Star Trek master toy licensing contracts

Santa Monica, Ca

Wrote content for this interactive software development firmThey were a start-up and focused on developing "edutainment" experiences for teens, making it fun to learn technical skills for sports like snowboarding and in-line skating

Tustin, Ca

I worked with this publisher and their artists to generate instructional art books and software and to market the products to retailersWalter Foster Publishing jumped into digital art instruction early, collaborating with the makers of Painter software to create Dabble, and I had the privilege of participating in beta testing

Bachelor Of Arts, English

Education record

Activities and Societies: Yearbook, Newspaper