Seasoned Digital Marketing professional with over 20years' experience in developing, optimizing and executing marketing strategies with the unique ability to understand the ongoing market scenario and customers trends using exceptional marketing communication and digital skills. Major experience in technical SEO, PPC, Social Media, Website Design, CRO, CRM, Display Advertising and Content Writing. Trade Show development, budgeting. Major experience in SEM and paid marketing channels including PPC, paid social, retargeting, display including briefs as well as the strategy and development of budgeting for all paid, digital and traditional marketing channels.Broad expertise with vendor management and media channels. Managed teams of strategists, marketers, and specialists. Expert with hands on and technical knowledge of SEM, Social Media, Google Analytics, Websites, A/B testing and Display Channels. Strong collaboration and communication with every department to meet the company and group needs. Extensive hands on expertise of developing marketing channels and tools including SEO, Online Reputation, SEM/PPC, Google Display and Remarketing, Programmatic Display, Adroll, Facebook, Instagram, You Tube, LinkedIn, Email Marketing, Dealer.com, Dealer Inspire, SEM Rush, Spyfu, Content Fly, MOZ Tools, Screaming Frog and lead generation with CRM's.Industry Experience:Heavy Equipment and MiningTravel and TourismHospitalityRetailAutomotiveB2B