Daryl Parson Email & Phone Number

Responsible for managing commercial inventory and communicating with stations sales team for preparation and finalization of daily traffic logs. Utilize available commercial log time and open inventory to maximize and create revenue opportunities for stations. Collaborate with sales teams to provide innovative and creative strategies and solutions to stay abreast with local market activity and station goals. Analyze data within traffic systems to identify areas of concern/potential regarding… Show more Responsible for managing commercial inventory and communicating with stations sales team for preparation and finalization of daily traffic logs. Utilize available commercial log time and open inventory to maximize and create revenue opportunities for stations. Collaborate with sales teams to provide innovative and creative strategies and solutions to stay abreast with local market activity and station goals. Analyze data within traffic systems to identify areas of concern/potential regarding sales inventory to be communicated to individuals at various levels of my organization to ensure efficiency and cohesion between programming, continuity, production and sales. Trafficking station digital advertising campaigns thru AdBood and Google AdManager. Planned and executed corporate DE&I strategies and events to educate on diverse initiatives and boost inclusion within organization. Show less

Provided direct assistance to National Sales Manager generating sales related reports and sales commercial order production. Entering and maintaining of Account Execution sales orders. Correspondence between station and agency/rep firms to assist with make goods, pricing, and sales revenue data request. Served as a backup traffic manager when department manager was absent. Supported the operational workflow of department by providing daily production and printing of commercial traffic logs and… Show more Provided direct assistance to National Sales Manager generating sales related reports and sales commercial order production. Entering and maintaining of Account Execution sales orders. Correspondence between station and agency/rep firms to assist with make goods, pricing, and sales revenue data request. Served as a backup traffic manager when department manager was absent. Supported the operational workflow of department by providing daily production and printing of commercial traffic logs and assistance to Master Control operations through day of log and schedule changes. Show less

Therapeutic Recreation/Recreational Therapy

Field Of Study, Recreational Therapy