- Lead APG through a transformation stage of their growth- Work to integrate multiple acquisitions into a unified ONE APG approach- Develop and execute a demand generation engine that focuses on new logo growth

Responsible for creating a scalable & repeatable marketing engine that sustains top of funnel growth with a focus on driving new customer logos. The umbrella of Growth Marketing includes ownership across digital experiences, campaign and demand execution, event and field marketing, as well as driving installed base / customer success activities.- Strategy Development & Execution: Design and implement advanced marketing strategies that support company growth, emphasizing digital channels. Directly accountable for driving business results, including pipeline creation through to closed won bookings that guide the customer journey. While formulating strategy is essential, the capability to execute (regardless of your business title) is equally paramount.- Data-Driven Marketing: Employ advanced analytics to measure and report on overall return on marketing investments. In addition, separate out both sourced and influenced marketing goals / data to ensure alignment across both direct and indirect go to market channels. - Digital Mastery: Lead digital campaigns across platforms, leveraging SEO, SEM, and innovative digital strategies to maximize online visibility and engagement. Oversee quality and control of corporate website messaging, branding and content. Build demographic and behavioral lead scoring; create nurture and drip marketing tracks. Test and scale campaigns based on clear business goals, and evidence of success.- Collaboration: Partner with key stakeholders across the business, ensuring alignment in strategies and seamless go-to-market execution. Develop marketing programs with global partners that drivecustomer acquisition. - Innovation & Continuous Learning: Be a student of the technology to help promote an environment of continuous learning, innovation, and interest to stay ahead of the latest marketing trends and tools. Share best practices broadly to help the marketing team and broader organization improve.

Conversational AI is a fast paced growth market that encompasses an array of emerging technologies including virtual and voice assistance, chatbots as well as digital humans. These newly minted digital employees are being used in an array of use cases as well as vertical applications to increase responsiveness and improve the customer experience. UneeQ, a leader in this developing market, is on a journey to bring emotional connections back into the digital era and normalize digital human experiences for both B2B and B2C interactions. Responsibilities include...- Drive product-market fit through a series of use case and market validations- Formalize commercial pricing (SaaS licensing model) and go to market structure- Accelerate early adoption roadblocks through free trial platform and conversion to paid- Create and manage a partner ecosystem that compliments our platform strategy - Develop strategic messaging and positioning to build category awareness through PR & AR- Prep future success with a repeatable sales and marketing processes that can scale with growth- Develop a young global marketing team that is focused on pure execution

End to end ownership of marketing strategy and execution for the ~$200M multinational UCaaS business. Responsible for guiding a legacy telecom company through a key market inflection point (the cloud), creating a new brand identity that is now viewed as a global market leader. Primarily an indirect business, our orders were to surpass 20% revenue growth expectations year over year. To achieve this goal, the team crafted and executed a global marketing strategy that drove incremental UCaaS recurring revenue in core markets including NA, EMEA, and APAC.

- Responsible for driving a consistent global launch experience that ensures sales and partners can execute to meet annual strategic plans. Developed and executed 37 product launches in 10 countries within 2018. - Integrate Shoretel and Mitel product portfolios to ensure strategic portfolio direction, driven by financial business targets. - Integrate Mitel’s product marketing teams to create a world-class organization that is sale enablement focused and solution driven. - Develop and iterate upon the messaging, positioning, and value propositions for Mitel’s product portfolio globally.

- Spearheaded cloud programs that created a marketing-influenced pipeline of $156M and accounted for $14M in 2016 bookings. - Responsible for driving 75% of the monthly net new bookings for Mitel’s inside sales teams supported by lead generation tactics. Through 2016 cloud marketing generated a pipeline of $46M and accounted for 90% of all new direct business ($6M in bookings). - Built a culture of driving analytics into both product marketing and demand generation to measure success and guide future investments.- Developed a consistent inbound marketing approach that increased Mitel’s organic cloud traffic by 133% within twelve months.

Marketing's job is to partner with sales to drive new bookings. Lots and lots of new bookings.- Responsible for driving 60% of the monthly (new business) bookings for Fonality’s direct sales teams supported by lead generation tactics. Through the first quarter of 2015, marketing generated bookings accounted for 70% of all new direct business. - Transition Fonality’s digital online strategy into an inbound marketing powerhouse that focuses on content generation, organic keyword authority, and optimization through A/B testing. - Design and implement a nurture program that aides the sales organization in moving a customer through the funnel. This includes identifying and developing content for each phase of the funnel and integrating our marketing automation tools with our CRM system. - Guide and inspire to produce a team of world-class marketers.

- Developed a new partner program that enabled the next generation of IT VARs, MSPs, and Agents to benefit from a subscription based revenue model. - Grew the inside channel business by 50% (versus 2014 monthly average revenue) by recruiting over 100 new partners to the program.- Transitioned a partner program primarily selling single, one-time revenue to 86% recurring revenue in 14 months. - Created a unique marketing consultancy team that provided specialized hands-on marketing programs and campaigns for new partners.

- Create and develop key marketing function at Fonality, expanding marketing’s responsibility and scope to include product roadmap, vertical and solutions marketing, product UI design, customer communications, sales training, and sales enablement deliverables.- Design and synchronize Fonality on product launch methods both internally (product readiness, pricing, packaging, sales training, etc.) as well as externally through launches and channel readiness. Helped to develop and run Fonality’s Integrated Product Team (IPT) compromised of all department managers to address new product introductions to the market. - Construct and execute an Agent and Partner Channel program, developing strategic go to market plans and programs that drive 55% of company revenue. Work to integrate inbound marketing strategies into the channel business to support the high growth goals.- Lead a team of solutions and channel marketing, communications, brand manager, and graphic designers to execute product vision.

- Create product positioning, sales support materials, business cases and press articles for Fonality from concept to execution.- Development of Fonality’s AR and PR planning and execution, establishing Fonality as a cloud-based thought leader.- Develop and execute programs for both installed base customers and competitive displacement opportunities. - Manage event logistics including executive level presentations and keynote speeches.- Perform on-going competitive research to track industry trends, changes in the market environment and emerging technologies.- Identify competitive products, potential customers, key industry stakeholders as well as general industry information.

* by way of Nortel acquisition- Responsible for co-developing the strategic marketing vision for the Data Solutions business, which encompasses five product portfolios. I supported this vision with marketing message boards, strategic marketing plans, as well as tactical communication plans.- Lead a team of regional marketing primes to develop and construct global data programs for both Avaya sales and partner community audience including sales training, demand generation, and integrated marketing plans. - Develop fact-based sales enablement tools including ROI calculators, product and solution collateral, as well as industry white papers. - Create an operational cadence for the data business including program dashboards, executive communications, and financial reporting.- Provide leadership by serving as the data champion and content provider into all touch points of the larger Avaya business including online web support, analyst and public relations, event management, and separate business units to create an integrated approach.

- Develop and drive strategic direction for Nortel’s VPN Security and Application Switching product portfolios including value propositions, sales enablement tools, solution oriented growth programs and global spiff initiatives.- Globally diagnosed and implemented data networking growth initiatives including go-to-market strategy and expansion and training development for internal sales force.- Deployed strict ROI measurements programs, focus groups, and best practices working with cross-functional teams within Nortel as well as third party vendors.- Successfully established and manage Nortel’s Communication Solutions Customer Advisory Council, responsible for event planning and coordination, membership growth initiatives, quarterly educational webinars and implementing customer’s direct feedback into our business and product portfolios.

- Executed cross function marketing activates including financially managing a $4M budget, executing a global marketing plan, and reporting out to the executive cabinet across data networking, voice and multi-media lines of business.- Responsible for quarterly external investor relations package for C-level executives on the health of the business from within each of Nortel’s enterprise businesses.- Established consistent best practice benchmarks across product portfolio teams as well as CRM, MRM, and budget implementation committees.- Successfully implemented and established monthly Enterprise business dashboard for executives to track ROI measures within the business and marketing projects.- Ran strategy and optimization of Nortel Enterprise search optimization program, utilizing paid search campaigns to promote business opportunities and further connect with customers.

- Successfully coordinated and executed several external print and online advertising campaigns, producing positive ROI and revenue growth, while collectively working with an external agency on strategy, design, and implementation.- Responsible for driving online advertising strategic direction for multiple Nortel portfolios, working directly with cross-functional teams including engineers, product marketing and integrated marketing. - Tracked, managed and maintained a cross function multi-million dollar global advertising team budget.- Brand specialist, responsible for supporting brand manager in evolving brand identity, formulated company online brand website, and governed company’s master brand in external practices.

- Responsible for creating and implementing strategic 3-5 year strategies for 5 product categories as well as packaging and POS creative.- Managed many flagship company brands, while providing guidelines and development for brand management. - Responsible for 207M gross profit dollars across 5 product categories.