Revitalized donor engagement and bolstered organizational visibility through meticulously crafted marketing initiatives, driving exponential growth in donor base, funding, and brand recognition. Spearheaded strategic content planning and execution, leveraging multiple media channels to catalyze results:‣ Orchestrated dynamic marketing initiatives to achieve an outstanding 41% increase in donations from individuals. ‣ Elevated donor retention from 39% in 2022 to 57% by 2024, reversing… Show more Revitalized donor engagement and bolstered organizational visibility through meticulously crafted marketing initiatives, driving exponential growth in donor base, funding, and brand recognition. Spearheaded strategic content planning and execution, leveraging multiple media channels to catalyze results:‣ Orchestrated dynamic marketing initiatives to achieve an outstanding 41% increase in donations from individuals. ‣ Elevated donor retention from 39% in 2022 to 57% by 2024, reversing what was previously a multi-year downward trend in retention. ‣ Propelled sustaining gifts by 9.8% year over year, underscoring a sustained commitment to donor cultivation.‣ Surpassed previous benchmarks with a remarkable 167% surge in new donor acquisitions, contributing to unparalleled growth and impact. Show less

Guide strategy for external communications and engagement opportunities to consistently represent Water For People’s mission and values to donor communities and the general public. Work closely with the Global Leadership, Donor Impact, and Global Programs teams on communicating complex program models to a variety of audiences through strategic messaging, communications strategy, events, and donor communications. Take detailed information and transform it into exciting and useful messages and… Show more Guide strategy for external communications and engagement opportunities to consistently represent Water For People’s mission and values to donor communities and the general public. Work closely with the Global Leadership, Donor Impact, and Global Programs teams on communicating complex program models to a variety of audiences through strategic messaging, communications strategy, events, and donor communications. Take detailed information and transform it into exciting and useful messages and disseminate it to the right audiences through the best distribution channels. Show less

Progressed and empowered a diverse community of over 10,000 members across 3 states by administering and managing all facets of content development through graphic design, editing of external and internal communications, and implementing robust online marketing strategies. Facilitated and promoted organizational enhancement through collaboration on expansive direction. Trained and supervised administrative staff. Conducted donor management, including maintaining databases and leading annual… Show more Progressed and empowered a diverse community of over 10,000 members across 3 states by administering and managing all facets of content development through graphic design, editing of external and internal communications, and implementing robust online marketing strategies. Facilitated and promoted organizational enhancement through collaboration on expansive direction. Trained and supervised administrative staff. Conducted donor management, including maintaining databases and leading annual fundraising campaigns with specific audience channels. Developed and continually updated a custom mobile app to enhance member engagement through targeted messaging. Show less

Advanced member experience by revamping and restructuring brand strategies and upgrading digital platforms. Rebuilt visual communication strategies for organization and enhanced website and social media content to establish a consistent online presence. Participated in continuous improvement by generating suggestions and engaging in proactive, problem-solving activities to support teams. Oversaw daily operations to ensure high levels of productivity. Led, directed, and mentored team for… Show more Advanced member experience by revamping and restructuring brand strategies and upgrading digital platforms. Rebuilt visual communication strategies for organization and enhanced website and social media content to establish a consistent online presence. Participated in continuous improvement by generating suggestions and engaging in proactive, problem-solving activities to support teams. Oversaw daily operations to ensure high levels of productivity. Led, directed, and mentored team for managing all factors regarding technology and communications. Show less

Added visually appealing elements, layouts, and social media ads for an industry-leading advertising agency with an emphasis on talent acquisition and employer branding. Utilized paid ads, social media calendars, Google AdWords / Analytics to support digital marketing efforts. Achieved positive ROIs by applying agency best practices for effective digital marketing campaigns.