Daryl Smith Email & Phone Number

Led the developed and implementation of annual marketing plans that resulted in consistent sales increases. Marketing played a key role in achieving sales growth that consistently outperformed key competitors and the industry as a whole. This growth resulted in two of my locations landing in the top 20 chains in the country, for the first time in over six years.Drove the development and implementation of media strategies that resulted in improved efficiency and accelerated sales growth and profitability. One strategy titled "moolah xpress" increased sales by 40% since the implementation of the loyalty program for regular attending consumers.Directed development of business-to-consumer, business-to-business and local store marketing programs that drove incremental annual sales of $12 million. Spearheaded the rollout of a regional program that has resulted in incremental sales of over $36K, in the first three months and projected to drive annual sales of over $144K

Strategically prepared sales strategies/tactics which increased Asian and African American sales by 145% in the first quarterAnalyzed historical campaign results to determine most efficient tactics and provide recommendations to relevant marketing groups to drive sales penetration, which increased productivity by targeting new MCM demographics Anatomized trends and data for the African American, Asian and Hispanic segments to discover and report on new opportunities for the multicultural marketing group.

Created a database to efficiently track and document sales results from Sell One More events in the Potomac region and composed weekly presentations on positive trends/revenue growth from previous eventsManaged and facilitated all Sell One More events for the Potomac region which generated over $20 million in revenue in only six monthsDeveloped a more efficient event sales form that increased accuracy and productivity for the Potomac Sell One More region

Managed, motivated and strengthened a sales team consisting of 30 attendance challenged consultants to meet monthly sales goals who in the past year did not meet sales objective goals. (80% met monthly sales objectives in a three-month time period) Created and implemented the Reaching Expectations of Associates through Leadership & Development program (REAL), which is a program that prepares sales consultants for upper level management positions. As a result of the program more than 60% have moved into leadership positions in the CSSC and 3 have received direct management promotions.Facilitated Communication Workshops for sales consultants to foster more effective communication amongst management and sales representatives of the Potomac Fiber Solution Center.

B.S. Of Business Administration, Business & Marketing

B.S. Of Business Administration, Concentration Marketing