Daryl Stone Email & Phone Number

Bend, OR, US

• Managed the ongoing metrics of vaccine program development progression, monitoring inputs & outputs, and managing issues/risks to deliver against KPIs and align across 7+ cross-functional teams
• Recruited to support development of a new digital pharmacy business model within CAH; drove creation of and alignment on brand architecture and GTM marketing strategy across technical teams and executives

• Created strategy and cross-collaborated with channel and product teams to redesign enterprise web architecture to simplify product categories and streamline UX across 10 channels
• Provided best practice strategies to enhance digital channel strategy within customer segment including social media, ecommerce, pay per click campaigns, email marketing and content marketing
• Collaborated across CAH and third-party platform to stand up CAH’s first Virtual Marketplace in <2 months including establishing event branding, marketing, communications and sales strategies
• Built and documented project brief with scope, objectives, research inputs and action plan and designed development plan for GTM strategy for retail customer group
• Implemented and managed new customer-centric process for event marketing resulting in collaboration and alignment on management of competing priorities across 30 product teams and 10 external partnersCardinal Health is.

Eugene, Oregon Area

• Hired by Trove’s CEO to assist in developing a tracking system and conducting investor research for their Series C aiding in a raise 2x the target at $20M.
• Used quantitative and qualitative analysis to determine market size and build the secondhand shopper's customer journey - awarded "Best Overall" for impact by Lundquist College of BusinessTrove works with leading.

Eugene, Oregon Area

• Provided strategies and new digital channel recommendations enhancing student interaction with college's social media, promotional videos, and digital career resources
• Managed marketing strategy project from start to finish by engaging stakeholders and effectively communicating outcomes resulting in a request from leadership to expand the project scope
• Developed a cross-departmental coalition to redesign marketing processes resulting in Director’s buy-in and the permanent formation of a marketing committee
• Constructed a tiered research plan including in-depth interviews and focus groups to measure student engagement with career resources informing updated outreach strategies

Eugene, Oregon Area

Eugene, Oregon Area

Built relationships with impact-focused tech and consumer goods companies which led to consulting projects conducted through coursework in my MBA program. Happy Family Brands: Designed and executed a brand audit, focus group, and survey, culminating in a presentation to marketing leadership and in implementation of recommendations for sustainability.

Eugene, Oregon Area

• Designed and implemented marketing strategies for local businesses.
• Designed and implemented digital marketing strategy for brick and mortar food space increasing web traffic an average of 13% weekly
• Boosted social media impressions, reach and engagement an average of 99% monthly and secured press in regional and national publications
• Created digital media best-practices guide and conducted training sessions to meet business owner needs for a streamlined digital presence built to be managed in-house
• Constructed and managed grassroots marketing campaigns for restaurant grand opening
• Determined positioning and targeting for wine storage, education and retail space informing SEO and program offerings leading to sold-out events

Eugene, Oregon Area

• Collaborated with the core leadership team to launch Riff's first Tapshack from the ground up including space design, pricing, product mix, financials and logistics
• Designed and conducted ethnographic research and in-depth interviews to provide insight into the university market resulting in implemented product and operational changes
• Led a group of six students in conducting comprehensive research regarding low sales volumes leading to an actualized recommendation to hire management and diversify product offerings

Dublin, Ohio

• Designed a data-driven product selection process for eCommerce proof of concept culminating in 10 iterative rounds of product launches
• Liaised across Cardinal’s retail/consumer goods division, innovation lab and third-party agency to research customer segmentation for intrapreneurial launch of an eCommerce product for pharmacies
• Built an understanding of Retail Independent (RI) Pharmacy customers by joining senior leaders on a multi-day tour of RI pharmacies to collect research and gauge interest in new products
• Took advantage of agile project management training and refined knowledge and skills by working on an agile project

• Built and leveraged stakeholder relationships in local food and beverage, and tech industry to advance collaboration by planning and promoting networking and educational events
• Effectively navigated shifting organizational priorities and made recommendations for alternative solutions to rural outreach initiatives based on resource implications

Greater Boston Area

• Developed skills in designing and implementing research including ethnography, interviewing, survey design, data collection and reporting

Austin, TX

• Collaborated with editors to brainstorm editorial content, pitched 10 ideas that were selected for publication
• Selected to write features on social justice issues and social impact entrepreneurs in Austin
• Recruited to photograph portraits, food and events resulting in publication in print and online
• Photo assistant for cover, fashion and product photo-shoots

Austin, Texas

• Enhanced community awareness and partnerships through media communications at University of Texas at Austin-housed elementary tutoring program.
• Designed development presentations for securing major donations, including from the Michael and Susan Dell Foundation, resulting in funding for two hundred additional low-income students
• Created fundraising training materials resulting in increased board participation in digital media assisting in an increase in funds raised in annual Amplify Austin Fundraiser
• Researched/implemented social media strategy and policy, created sustained staff content participation
• Implemented media analytics to create targeted recruiting and fundraising efforts, worked on development team communications strategy and sponsorships for annual Study Social event aiding in $20,000 raised
• Assistant-managed a committee of 15 responsible for producing multi-media contentLiteracy First tutors will teach 2,000+ low-income kindergarten - third grade students to read this year. Visit literacyfirst.org to find.

Eugene, Oregon

• Began as an office assistant and was later promoted to program assistant for this center devoted to community engagement and leadership development.
• Built relationships with local nonprofits and worked with them to develop standing volunteer opportunities for students and collaborations for events
• Managed 15 student interns and worked collaboratively with them to design and implement 10 international and domestic cultural exchanges
• Doubled number of applicants to meet increased availability of trips by polling and collecting data on past participants to create a more focused and dynamic recruiting strategy
• Designed and conducted intern and trip participant interviews that highlighted cultural competency and civic engagement
• Traveled to Peru to participate in a community development initiative on sustainable agriculture

Accra, Ghana

Compiled annual data on press freedom violations in West Africa. Produced an annual implications report using qualitative and quantitative data which was used to inform MF’s communications materials and annual report.

Master Of Business Administration (Mba), Marketing | Strategy | Sustainability

Activities and Societies: Graduate Fellowship RecipientExperiential education in China and Singapore. Selected by peers, faculty and staff.

Bachelor Of Arts (B.A.), International/Global Studies

Activities and Societies: Friars, CenturionParticipated in research-based programs through nonprofits and NGOs in South America, West.

Education record