As the Head of Channel, I managed a team of 10+ headcount to oversee RedMart platform & campaign operations. This is a broad scope that includes i) strategy & performance-steering (including customer acquisition & retention), ii) overseeing the RedMart Marketplace, iii) campaign and onsite operations (both internal and external-paid placements), and iv) being the lead for all of RedMart commercial tech development. Projects that I led / contributed to include the RedMart+ membership program.

Lazada is the leading eCommerce platform in Southeast Asia. With the largest logistics and payments networks in the region, Lazada aims to serve 300 million shoppers by 2030. Lazada is the Southeast Asia flagship platform of the Alibaba Group.As a Category Director, I managed a team of 20+ Category and Account Managers and was directly accountable for the P&L performance of the Groceries category across RedMart, LazMall and the Lazada Marketplace. Reporting directly to the Chief Retail… Show more Lazada is the leading eCommerce platform in Southeast Asia. With the largest logistics and payments networks in the region, Lazada aims to serve 300 million shoppers by 2030. Lazada is the Southeast Asia flagship platform of the Alibaba Group.As a Category Director, I managed a team of 20+ Category and Account Managers and was directly accountable for the P&L performance of the Groceries category across RedMart, LazMall and the Lazada Marketplace. Reporting directly to the Chief Retail Officer / Head of RedMart, I led multiple commercial initiatives, including the launch of a new dedicated Grocery channel on Lazada. Show less

Grab is Southeast Asia’s leading superapp, offering a suite of services consisting of deliveries, mobility, financial services, enterprise and others. I was the first external hire into the newly established regional GrabMart team, reporting to the Group Head of Deliveries. During my time, I managed relationships with regional FMCG and strategic partners, and helped to contribute to go-to-market strategies for GrabMart across the region.

RedMart is Singapore’s leading online supermarket, offering an unparalleled selection of high quality fresh food and household essentials. The company is fully owned by Lazada Group.As a Senior Category Manager, I have full responsibility for the strategy and P&L performance of the Household and Pet categories (2nd largest sales contribution for RedMart). After the acquisition and integration with Lazada, my scope expanded to include management of the brand stores on LazMall… Show more RedMart is Singapore’s leading online supermarket, offering an unparalleled selection of high quality fresh food and household essentials. The company is fully owned by Lazada Group.As a Senior Category Manager, I have full responsibility for the strategy and P&L performance of the Household and Pet categories (2nd largest sales contribution for RedMart). After the acquisition and integration with Lazada, my scope expanded to include management of the brand stores on LazMall marketplace. During my first stint at RedMart, I was promoted twice and initiated multiple commercial innovations, including our first-to-market supplier data sharing program. Show less

Kantar is the world’s leading marketing data and analytics business, and an indispensable brand partner to the world’s top companies, including 96 of the world’s 100 biggest advertisers.As an Account Manager, I led a team to manage relationships across a diverse portfolio of clients from FMCG, Hospitality, Automotive and Financial Services industries. This included overseeing the entire life-cycle of research projects - from initial brief to the final presentation - to help clients… Show more Kantar is the world’s leading marketing data and analytics business, and an indispensable brand partner to the world’s top companies, including 96 of the world’s 100 biggest advertisers.As an Account Manager, I led a team to manage relationships across a diverse portfolio of clients from FMCG, Hospitality, Automotive and Financial Services industries. This included overseeing the entire life-cycle of research projects - from initial brief to the final presentation - to help clients identify brand and marketing insights and make better business decisions. During my time at Kantar, I completed 100+ studies using both Quantitative and Qualitative methodologies, and won a Global award for our work with Unilever. Show less