CAMBA was established in 1992 by a dedicated group of volunteers, including local cyclists, business owners, the US Forest Service, and the Cable Chamber of Commerce. Their vision is to become the premier off-road riding destination in the upper Midwest, focused on building community and driving economic growth through an exceptional trail system. The CAMBA trails are set amidst the stunning Chequamegon-Nicolet National Forest and Sawyer County Forest, encompassing nearly a million acres ideal for gravel, mountain, and fat biking. Trailheads are conveniently located in the classic Northern Wisconsin towns of Bayfield, Cable, Hayward, Namakagon, and Seeley.

Beehive Botanicals is a socially responsible and environmentally friendly manufacturer in Hayward, Wisconsin and is a leader in the natural products industry. We have been dedicated to purity, integrity and quality since 1972. People are choosing nature base bee products, and for a good reason, to support the world as a whole, but also to build healthy bodies the way nature intended.

New Moon is a family (not all from the same mother) of dedicated and passionate cross country skiers, cyclists, and outdoor enthusiasts eager to share our knowledge and experience. We were founded in 1976, located in Hayward - in Wisconsin’s beautiful Northwoods and home of the famous American Birkebeiner cross country ski race and the Chequamegon Fat Tire Festival. Beginning as a small, seasonal nordic ski shop, New Moon has grown and blossomed into a top resource for XC ski equipment, complete with a brick and mortar store, mail-order catalog and online portal to support our customers nationally and internationally. New Moon is a year-round outdoor destination, with our shop being a busy social and retail hub for the ski and bike community. Our mission is simple: provide excellent ski and bike equipment with excellent customer service. We look forward to seeing you out on the trails!

Fashwire is where brands are identified, analyzed and defined. Designers and retailers have access to an increasingly rich bank of information, allowing them to target their styles based on real-time consumer demographics and data. Users also get an unmatched eye into the industry. As they vote on designers collections and create fashion folios, they will be influencing tomorrow’s fashion trends, getting rewarded for their time spent on the app, and offering real-time insights for designers and, by extension, retailers.

After spending years working in Silicon Valley as well as with agencies and clients across the country, I now want to help bring my knowledge and experience to the new generation of marketers. Digital marketing is the next transition for businesses, particularly with the drive of technology and its complexities to the small and medium-sized business environment. Participating in the advisory board and influencing the digital marketing curriculum has been a privilege.

Developed marketing and measurement materials for PMX LIFT, the advanced TV solution that enables national scale, deduplicated reach, and unified measurement across linear and digital households. It utilizes Epsilon’s CORE ID technology to match Linear MVPDs and CTV providers to form a unified audience. As a result, PMX LIFT is one of the most efficient ways to reach high-value audiences across networks nationwide.

A digital marketing and strategy development agency focusing on early-stage startups, VMM provides cutting-edge solutions, innovative thinking, and proven practices to drive business results for enterprise clients.Key Consulting Projects:PetProducts.com (Website Directory for Pet Retailers) - Led website development to rebuild the UX, data structure, and backend management dashboard (built w/Python and MongoDB), automating onboarding of 10,000 retailers and 200 manufacturers in 2016.Adaptive Media (Mobile Video Content Platform) - As interim CMO, successfully launched the company’s mobile-first video technology platform, generating 180% revenue growth, utilizing a data-driven business strategy through insights across all channels, accelerating client adoption from 60 to 490 publishers partnerships. Implemented the company’s marketing strategy and successfully rebranded the visual identity of the company, completely transforming the company’s messaging, products and marketing materials.

TapClicks, Inc. is the leading marketing performance platform for digital and media agencies and their SMB, B2B enterprise and consumer brand clients. Its pre-integrated, unified platform includes agency orders, marketing workflow, performance analytics, client reporting and data — centralized across a wide range of marketing and advertising tools. TapClicks’ unified platform is used by over 5,000 digital and media agencies.

Visto is dedicated to bringing transparency, interoperability and accountability to programmatic advertising.As VP of Marketing for Visto, responsible for development and execution of growth initiatives for the company and its flagship Visto™ Enterprise Advertising Hub.

AnyClip ushered in a new era in video and AI with its proprietary visual intelligence technology. Served as CMO to lead the company’s transformation from a consumer-focused video platform to a B2B agency business.Defined key actions and measured their effectiveness while constantly optimizing programmatic video targeting products for go-to-market plans, increasing revenue growth by 50%. Rebranded the company and positioned AnyClip as an emerging leader in video content marketing. Responsible for delivering on $21M in new investment within seven months.

The leading anonymized cross-device identity company, Drawbridge is perfecting the art of connecting brands with consumers, with probabilistic matching of 1.1 billion consumers to more than 3 billion devices.Was a key member of the product development team to integrate Nielsen’s mobile measurement technology into Drawbridge’s cross-device platform. This resulted in an announcement of Drawbridge as an initial partner for the commercial availability of mobile measurement in Nielsen’s Digital Ad Ratings.Led the creation of the Drawbridge global marketing department by creating the overall marketing plan, budget, calendar, and messaging strategy. Hired/Managed four direct reports and a budget of $750k, encompassing total revenue of $32.9M by the end of 2014, a 900% increase.Leverage data and analytics to identify and develop innovative and out-the-box solutions to support the cross-device dashboard strategies across client cohorts, including targeting, segmentation, offer optimization, multi-channel contact attribution, and conversion performance.Moved PR services in-house and met with clients, vendor partners and the press to champion awareness of the technology and science behind Drawbridge’s cross-device methodology. Placed content and articles with the New York Times, Wall Street Journal, VentureBeat, AdExchanger, and Business Insider.

An innovator and leader in the video advertising technology industry, BrightRoll powers the programmatic video advertising ecosystem with cutting edge tools to buy and sell digital advertising across all screens.Developed and created the BrightRoll Insights Council, an advance research and reporting portal, that clearly illustrated the impact of video ad campaigns for BrightRoll’s 400+ advertisers. This product enabled a rich view of campaign results, with a highly adaptable dashboard to measure performance through third-party data for research analysts on audience composition, targeting segmentation, brand lift, social lift, and offline sales.Responsible for creating and leading marketing, demand-side platform development, and the team behind BrightRoll and the BrightRoll Exchange (BRX). Drove video platform marketing, communications, and sales to establish BrightRoll as the largest video advertising platform in the U.S. during 2011 and 2013 (comScore). Delivered three consecutive years of 100%+ revenue growth.Built the 30-person global marketing and research department and leverage strong cross-functional relationships to influence key business decisions to deliver the financial plan and work closely with the management team to build long-term strategic plans. Formed the hiring plan, recruited top talent, and made final hiring decisions.Launched BrightRoll Video Summits, a thought leadership conference for online video held biannually in New York City. This forum solidified BrightRoll as the industry expert, enabled a collaborative conversation, and brought together all parts of the video advertising ecosystem, with over 600 leading clients and advertisers.

A global leader in cross-platform measurement and digital marketing intelligence, comScore enables their clients to reach campaign objectives by precisely measuring audiences, brands, and consumer behavior.Served as a key team leader during the development of comScore’s validated Campaign Essentials (VCE) dashboard product, a holistic ad and audience validation solution that delivers real-time campaign insights.Drove a major product development effort with the AdEffx research suite, which generated timely insights for media buying and quantified the value of an advertiser’s campaign spend.

Specific Media’s innovative platform drives powerful campaigns that reach real people, across more than 1 billion total users, 500 million devices, and 98 million households in the United States.Led the development of a performance analytics focused, ad campaign research and reporting suite, in collaboration with comScore. Completed 500+ reports for over 100 Fortune 500 clients annually. This effort was identified by the CEO as a key driver behind doubling YoY sales in 2008.Built a Nielsen partnership that created brand lift and CPG offline sales products, enabled advertisers to measure campaign impact on consumers for key attributes and generated $13M in new sales in the first two months.Implemented the company’s first large-scale data warehouse on IBM DB2 with a 10+ terabyte system and audience data network. Integrated SPSS into the platform to utilize statistical modeling for targeting audiences with contextual, demographic, behavioral, and geographic data.

Leading online digital photography company and social networking site. Executive team member influencing 2007 American Greetings acquisition. Strengthen business model by adapting business intelligence and market research technologies to corporate vision. Provided strategic and tactical leadership of data management as the company evolved and grew.Rolled out accurate annual business forecasts by directing SQL database operations to produce sales reports and analysis, resulting in improved business performance.Implemented Cognos BI application to mine data warehouse, producing 60% growth in the first quarter of operation.Combined email engine and target list selection to deliver highly targeted customer focused marketing campaigns that produced 40% gain in new and repeat sales.Created customer surveys, attribution model, and analyzed findings to guide product development, website merchandising, and cross-selling initiatives, resulting in 30% growth in 2005.

Compiled and analyzed market information regarding the sale and distribution of the 17th largest circulation newspaper in the US. Administered market research and survey techniques to drive targeted segmentation initiatives. Investigated and compared competitive factors including product performance, pricing, financing, and distribution, providing advanced statistical reports and action plan recommendations to marketing administration management. Developed direct mail marketing campaigns utilizing data cleansing, customer targeting, and custom segmentation techniques. Increased the average .5-.75% to 1.5-2% response rate in direct mail campaigns for 2003. Grew response rate through innovative telemarketing initiatives driving and additional .5-1%. Produced comprehensive reporting for door-to-door, kiosk, and telemarketing managers that contributed to a 4.9% increase in circulation for 2003.Creation of a geo-demographic customer-centric modeling system utilized by advertising, market research, and circulation that is to be fully implemented in Q3 of 2004. The project will allow managers to view the subscriber base as well as the market, by segment, geographic and lifestyle patterns. The system was implemented in 2004 with a projected 1st year ROI of $750,000 in targeted marketing revenue.

Developed and managed direct and e-marketing solutions in support of 12 companies comprising the world's largest digital imagery provider. Created and implemented company's first accurate tracking and customer relationship system. Developed expandability to accommodate the rapid acquisition of new companies. Oversaw 6-person data quality team. Served as Marketing Developer for the relational Data Warehouse. Created a single warehouse for each company's sales, royalties and marketing data tables. Utilized RFM models, linear regression, CHAID, and correlation models. Built a combined 5-million record database. Created data standards and marketing ROI reports for all 12 companies. Developed strategies with the team lead to create more efficient processes and standards, saving the company thousands in mailing and return costs.Implemented e-newsletter marketing database, messaging program, web forms, and newsletter content, which saved over $300,000 in annual external costs. Key functional areas included creating and administering message reports, list reports, system reports, international languages, marketing campaigns, web forms, trackable URLs, virtual domains, filters, and partitions.Launched and coordinated over 200 national/international sales and marketing campaigns which effectively targeted and reached high-value customers, generating $382 million in sales, over 80% of the company's annual revenue. Leveraged relationship with customs agent to streamline delivery and reduce costs by $100,000 in 2000.