www.thefamefocus.com- Collaborate with fashion brands to provide social media content support for the CEO, c-suite executives, and corporate social media accounts. Precious Clients: Neiman Marcus Group (including Neiman Marcus & Bergdorf Goodman), Kendra Scott, and G–III Apparel Group- Keynote informational presentations focused on social media, LinkedIn, personal branding, and networking. Previous Clients: KITH, Parsons School of Design, University of Kentucky, University of Toledo, DePaul University, Columbia Arts College, Houston Community College, Neiman Marcus Group, Ren Public RelationsWe are passionate about cultivating and strengthening brands via strategic communications in a digital world. Our mission is to help FAME (Fashion, Arts, Media, and Entertainment) brands cultivate and strengthen their presence and online identities, amplifying core messaging and driving reputation.

- Administer the Virgil Abloh™ “Post-Modern” Scholarship Fund including student development, program experience, programming, mentoring, and recruitment for 27 current scholars and 43 alumni scholars- Act as primary point of contact and execute the "Post-Modern" Scholarship, Internship, and Mentoring strategies- Coordinate summer internship placements or project assignments for Scholars in partnership with hiring managers at Fashion Scholarship Fund and Virgil Abloh partner companies- Create and implement strategy to engage and retain Scholars through an Alumni program- Recruit, vet, and onboard new companies for summer internship opportunities- Collaborate cross-functionally with Talent Acquisition partners to place Scholars in appropriate career opportunities- Identify, vet, and onboard new Historically Black Colleges and Universities (HBCUs)- Relationship management with core partners at existing and new Historically Black Colleges and Universities (HBCUs)In July 2020, Virgil Abloh announced the creation of the Virgil Abloh™ “Post-Modern” Scholarship Fund in partnership with the Fashion Scholarship Fund, raising $1 Million to support the next generation of Black fashion industry leaders. The mission of the Virgil Abloh™ “Post-Modern” Scholarship Fund is to foster equity and inclusion within the fashion industry by providing scholarships to students of academic promise of Black, African-American, or African descent.

I lectured a 3-credit hour course, FASH 220-02: The Future of Retail and Shopping, to 30 students

- Manage, monitor, and create content for executive social media channels and all corporate external platforms (social media and careers pages on Glassdoor, Indeed, & Business of Fashion), driving corporate reputation- Liaise with corporate communications and brand PR teams and internal partners to manage, contribute to, and brainstorm into the corporate editorial calendar, driving a consistent, cohesive, and impactful narrative across teams and brands- Support with internal, external, and executive communications (email, intranet, newsletter, press release, executive presentations)Highlights & Achievements:- Oversaw and managed all social media content – garnering 5.5M+ total impressions on Neiman Marcus Group LinkedIn and increased followers by 69% (127K+ followers); and garnering 450,500+ impressions on Instagram and increased Instagram followers by 450% (1K+ followers) (June 2021 – December 2022)- Increased Neiman Marcus Group CEO LinkedIn followers by 53% (5K+ followers) and garnered 1.1M+ impressions (June 2021 – December 2022)- Oversaw and managed all social media content for major projects, campaigns, and initiatives and garnered 6M+ total impressions across all platforms (June 2021 – December 2022)- Oversaw and managed all internal and external communications for company-wide employee giving campaign, raising over $164,000- Oversaw and managed all internal and external communications for major initiatives including: Launch of nine new Associate Community Networks, On My Own Time Employee Arts Competition, and Pride Month- Project managed partnership with Fashion Scholarship Fund, hosting 120+ scholars at Bergdorf Goodman for a panel discussion and store tour

- Partnered with internal marketing teams to centralize and standardize scaled customer marketing communications- Ensured customer communications were loaded accurately into Sendbloom, targeting the right audience, and are quality assured for distribution- Drafted weekly performance reports to ensure target benchmarks were met, flagging opportunities for optimization

-Managed the overall men’s fashion & lifestyle blog and social media account–––@dapperdaryl on Instagram-Conceptualized and developed all elements of styling and written/visual content-Increased Instagram followers by 17% YoY from May 2019 to May 2020

- Assisted in the implementation of floor set merchandise presentations- Processed and placed merchandise, executed visual display/window plans, and post-floor set stockroom organization

- Developed presentation decks and product education tools for sales executives to utilize in customer meetings which aided in achieving over $1billion in business unit sales and making up 12% of total sales for FY19- Collaborated directly with business unit sales executives, engineering teams, and creative agency partners to ideate and advise on creative concepts and strategic messaging for marketing collateral- Managed internal marketing and communication platforms (intranet, digital signage, email) that was distributed to over 1,400 corporate employees daily- Worked hand-in-hand with CEO, C-Suite executives, and HR executives on corporate and executive communications, presentations, and messaging strategies regarding global policies, benefits, and trainings- Managed the internal events and community involvement calendar including nearly 75 events annually that supported an active and engaged workforce- Provided photography/videography support and edited content using Adobe Photoshop, Lightroom, and Premier- Lead project manager for the Dana United Way Campaign, Dana’s largest employee giving campaign:o Oversaw campaign initiatives for all U.S. employees (includes nearly 8,000 employees)o Developed communications strategy and implemented at headquarters and deployed to all 26 U.S. plants o Managed the $15,000 campaign budget and remained within budget each yearo Led the campaign to raise a combined total of over $1million between 2018 and 2019- Lead program manager supporting HR/TA by managing and leading the University Relations program:o With an average of 80 interns, I managed and coordinated all summer internship events and activities o Increased intern diversity by 40% from 2017–2019o Managed the $40,000 University Relations budget and remained within budget each yearo Trained over 40 ambassadors, coordinated travel/logistics, and staffed over 15 recruiting events yearly

- Responsible for scouting shooting locations, photographing, and post-editing- Design graphics for print, social media, and web using Adobe Photoshop

- Stocked merchandise in Paint and Flooring departments- Cut carpet, vinyl, window blinds, and roller shades according to guest's measurements- Assisted in sales within the departments

- Increased Facebook page likes by 155%, Instagram followers by 13,100%, and Twitter followers by 392% - Received over 80 film submissions from filmmakers and narrowed selections to compose a lineup of 30 independent films representing 11 U.S. cities and 8 countries

- Directed merchandise flow from stock room to sales floor- Ticketed and stocked merchandise in the stock room and prepared for immediate distribution to the sales floor- Assisted management in planning for receipt of shipments- Processed shipments as delivered and ensured inventory records are properly maintained- Processed inventory paperwork including store-to-store transfers, receiving logs, e-sends, receiving discrepancies, damaged merchandise, and returns- Packed and logged merchandise as required for shipments

- Maintained and updated client's Facebook, Twitter, LinkedIn, and Pinterest accounts- Designed graphic content for various social media posts- Other miscellaneous tasks assigned

- Constructed marketing packets that were distributed to clients- Proofread and edited YouTube video transcripts- Drafted for firm’s newsletter & other miscellaneous tasks

- Drafted blog content regarding legal issues - Drafted FAQ’s for firm’s website - Constructed marketing packets that were distributed to clients