Senior consultant in the sports industry with 15+ years experience in Licensing, Retail, Merchandise Development, Partnerships, Strategy, Strategic Planning, League Operations, Marketing, Fan Development, Client Services, Athlete Relations, NFT's and Collectibles

In addition to day to day operations of the CP business, I also led the league’s NFL 100 marketing campaign in Canada that included experiential and digital initiatives which drove increased social engagements, fan avidity and database captures.

- Managing day to day operations of the NFL’s licensing and retail business in Canada leading it to significant revenue growth- Create strategic retail programs with key retailers that deliver against key priorities- Contributed to partnership revenue growth YoY by creating additional sponsorship opportunities for existing licensees- Perform situational assessments that analyze growth opportunities within categories, segments and distribution- Negotiated all licensing and… Show more - Managing day to day operations of the NFL’s licensing and retail business in Canada leading it to significant revenue growth- Create strategic retail programs with key retailers that deliver against key priorities- Contributed to partnership revenue growth YoY by creating additional sponsorship opportunities for existing licensees- Perform situational assessments that analyze growth opportunities within categories, segments and distribution- Negotiated all licensing and Ecommerce contracts for the Canadian market- Collaborate with key partners on various product creation, approvals, and distribution - Led E-sports strategy in market through strategic partnerships and events- Managed athlete appearances to ensure first class experience for both the partners and athlete Selected member of the NFL's Fan Experience program for the 2014 and 2015 Season's. Traveled to and documented various NFL stadiums around the league on their compliance of league rules and policy's as it relates to game day experience. Selected member of the NFL's Football Operations observer program for the 2016 and 2017 seasons. Acted as league point person in stadium for all game related football operations questions. Show less

Responsible for managing multiple licensing portfolios including the CFL, CHL and ESPN (X Games) in Canada.Was key account lead that worked to develop successful licensing solutions for our clients. Acquiring new licensee's, management of day-to-day business, royalty reporting/analysis and developing strategic retail programs for our clients were the primary focus of our responsibilities.

Key Member of the Custom Products department working with the Titleist, FootJoy and Pinnacle brands. Worked with external sales staff/ premium agencies on facilitating corporate/custom golf orders.

Completed 15-month internship in the retail sales/marketing and licensing department. Main responsibilities consisted of follow up and execution of contract renewals, conducting product approvals in order to be sure NHL brand guidelines were followed and working daily with the various team contacts to ensure effective communication was had at a league level.