Daryl Shaw Email & Phone Number

Clemmons, Nc

SUMMARYRoyalty Marketing, founded in 2008, is a NC based Digital Marketing Agency specializing in modern and luxury design. We are made up of highly creative and technical professionals who challenge the status quo; producing high quality, one-of-a-kind brand identities, marketing strategies and digital experiences. While we are well versed at making your products stand out, our forte is marrying your Marketing Strategy with your Sales Goals, creating Marketing That Matters™. KEY RESPONSIBILITIES:-Lead the Creative team in developing and executing design and creative for the brands we represent-Invent new ideas for branding, advertising campaigns and marketing messages -Analyze trends and look for new data to ensure our clients are relevant -Make decisions on final copy, final art, finished commercials and radio spots-Meet with corporate heads and clients on a regular basis ensuring our products are meeting sales and marketing objectives-Develop and strategies integrated Digital and Print Marketing campaigns-Analyze and triangulate key metrics across both sales and digital marketing to determine ROIKEY ACCOMPLISHMENTS:During my tenure as Principal, Royalty Marketing has been fortunate to have worked with some of the world's most innovative brands and entertainers, including: Lionsgate, Hanesbrands, Harley Davidson, Jersey Mikes Subs, Kevin Hart, Kelly Rowland, Shaquille O'Neal's All Star Comedy Jam, and many more.-In 2014, we managed the reach of 1.3 Billion people on Facebook and Twitter-Created the Campaigns that resulted in Shaq's All Star Comedy Jam being the #1 Organically Trending Topic on Twitter Twice-Created the Brand Identity and Creative For Kevin Hart's Record Breaking Tour and Movie, Let Me Explain-We developed and executed the Social Strategies of two of the Top 5 Engaged brands on Facebook two years in a row [Codeblack Films and Shaquille O'Neal's All Star Comedy Jam]

Charlotte, North Carolina Area

Greensboro/Winston-Salem, North Carolina Area

SUMMARYThe primary responsibilities were to coordinate the category management process for a National Account, such as Target. Develop strategic alliances focused on developing and implementing processes that will produce enhanced business results for the retailer and VF Jeanswear by delivering consumer value. KEY RESPONSIBILITIESLeads the Category Management team for Target. Ensures that all areas within VF Jeanswear and the customer understand their responsibilities and have resources available to support the team and its goals.Responsible for the project management of the Category Management process. Ensures that major milestones are agreed to and that supporting work plans are developed to achieve the milestones. Ensures that all required inputs and deliverables are defined. Maintains the project plan with all dependencies identified. Monitors ongoing project activities. Assists in gathering the inputs required to support the Category management process. Verifies the accuracy and completeness of all input data. Assists the Category Management team in using the RFSM analysis to develop space and assortment recommendations. Ensures that the retail performance is defined and that performance goals are defined for each set of recommendations. Establish control-related standards and procedures. Performs monthly monitoring of Space and Product performance. Reviews periodically with management, the account performance.Develops the Category Management presentations and ensure that the retailer buyer understands the presentations and the analysis that it is based on. Supports the buyer in making any presentation relating to the analysis. KEY DATA SOURCES:• Syndicated Scanner Data • National Panel Data [NPD]• Household Panel Data [Nielsen]• Proprietary Sales Systems and Databases• Space Technology Software• Market Research and Insights

Charlotte, North Carolina Area

SUMMARYManaged Category Management functions in support of (28) grocers in Henkel's North America's East Coast Grocery Territory. Responsible for leading a small team that provided decision support functions for National Account Managers in Sales, Sales Planning, Marketing and Business Development. Worked with team and developed strategies by account for space and shelf schematics, new item introductions, trade planning and all other activities, in accordance with company standards, to ensure the highest level of exposure and profitability for Dial products. KEY RESPONSIBILITIESMonitored the research industry relative to supplier and customer developments and performed analyses utilizing industry leading tools and systems. Provided a better understanding of the consumer through interpretation of data as well as decision support, shelf management support and fact-based selling tools. Key data sources include:KEY DATA SOURCES:• Syndicated Scanner Data [IRI]• Micro Marketing Data• Household Panel Data [Nielsen and IRI]• Proprietary Sales Systems and Databases• Space Technology Software• Market Research and Insights

Greensboro/Winston-Salem, North Carolina Area

Greensboro/Winston-Salem, North Carolina Area

SUMMARY:The Annuity Specialist plays a key role in fielding incoming phone calls from contract holders, brokers and internal clients regarding all aspects of JP Financial's variable and fixed annuity products.RESPONSIBILITIES:Provides information regarding product features, contract values, withdrawals, fund performance, outstanding issue requirements, 1035 exchanges, IRA/Qualified Plan transfers and rollovers, agent licensing commissions .Provides technical support regarding contract structuring, death benefits/options, taxation, cost basis, investment fund choices and administrative formsGenerates 72(t)(q), Minimum Required Distribution, Annuitization and Producer Plus quotesProcesses exchanges between sub accounts and changes to future allocations, and take requests for Rebalancing and Dollar Cost AveragingMakes recommendations regarding procedure changes and product/system enhancementsAssists with special projects as needed