Daryl Tilley Email & Phone Number

Mooresville, Nc, Us

Mooresville, North Carolina, United States

• Provide knowledge of product categories, changes in the marketplace, and innovation opportunities.• Provide customer focused logic related to their shopping behaviors, challenges, and needs.• Offer opportunity framework for business growth and go-to-market strategies.• Involved with multiple successful mergers and acquisitions.

Oversaw Lawn and Garden division that included products in lawn care, garden hardlines, landscaping, patio block/hardscapes, and live goods. Led a team of 30+ including regional field team across the U.S.• Grew sales each year with total volume exceeding $4B while improving margin and inventory productivity• Effectively led division's overall sales performance to #1 in comp sales growth over multiple fiscal quarters driving increased foot traffic, customer loyalty, and increased average ticket. • Facilitated extensive change management leadership workshops over a period of 1 year aiding the division being a Top 5 performer.• Developed a new Spring Black Friday marketing event that delivered largest sales growth of any prior event while increasing market share and producing double digit comp sales growth.

Managed Hardware division that included fasteners, safety, door locks, rope, chain, and other hardware related accessories.• Led a diverse team of merchants to review and analyze each category's performance to improve sales, margin, and inventory productivity through sku rationalization and key supplier collaboration.• Spearheaded a relaunch of 2 private brands in the division including new packaging, product updates resulting in increased brand penetration and 7% sales increase within 12 months.• Collaborated with internal and external partners to develop new department layout concepts for prototype stores delivering on key customer metrics to grow DIY and Pro business.• Implemented a new business strategy that Increased project-related add-on sales over multiple categories to increase average ticket and customer satisfaction.

Spearheaded Seasonal Living division that included grills, patio furniture, heating/cooling, Halloween, and Christmas Trim-a-Tree.• Leveraged key brands with leading manufacturers, product, and brand exclusives, and focusing on superior quality. Maintained #1 market share.• Coordinated major store remodel project for patio furniture program to provide compelling showroom effect that resulted in division leading comp sales increase.• Introduced market-leading trends in Christmas Trim-a-Tree by leveraging internationally known suppliers and a dynamic trend and design team.• Led a collaborative effort with a diverse team of merchants, supply chain, store operations, and marketing to always bring new and exciting seasonal programs to market each year that drove strong sales, margin, and market share growth.

Merchandising Director of Ceramic Tile with the responsibility of leading a flooring segment that was growing at a fast pace in the overall flooring industry. - Achieved double-digit comp sales growth by leveraging key suppliers and supply chain in a heavily import-driven category.- Introduced a new department layout with unique displays to showcase the overall program that created a customer-friendly showroom experience.- Received Merchandise Director of the Year while leading this subdivision.

Merchandising Director of Paint Applicators, Interior Stain, Spray Paint with the responsibility of leading a subdivision that provided project completion categories that drove foot traffic and transaction growth.- Completed product line reviews for each major category within 12 months that drove double-digit sales growth while launching new products, innovation, and exclusive brands.

Merchandiser in Lawn & Garden responsible for key categories inclusive of L&G chemicals, soil, fertilizer, and bird.- Introduced a new set for the Bird category that was nationally recognized for a new display concept for bird feeders/houses.