Daryna Romanchenko Email & Phone Number

Milan Area, Italy

Kyiv

- In charge of Aloft Kiev hotel`s overall marketing & SMM strategy development and execution- Coordinated with various departments in monthly events execution- Developed, executed & managed Global Brand Marketing initiatives and plans, annual calendar & budget- Conducted all external negotiations with partners in scope of marketing plan realization- Assured the compliance with the brand standards- Hotel`s landing page content development - Coordinated branded photo and video shooting for various social media channels- Cooperation with journalists and influencers- Conducted paid advertising campaigns- Coordinated the production and delivery of brand`s printed materials (able to give the technical tasks to the designers, producers, photographers)

Warsaw, Masovian District, Poland

- Writing corporate (internal and external) Press materials both in English and Polish - Content creation including highlights and newsletters for TV guides, tailored for each of the 8 Viacom channels- Assisting PR and Marketing departments in the organization of the ongoing events- Media monitoring and Industry research- Establishing contact with journalists- Marketing translation- Providing the photo coverage of the events as well as publication of materials on the company’s FB.

Warsaw, Masovian District, Poland

- Generating creative ideas for the content published by the Influencers as a part of the marketing campaign of the world well-known brands carried out across different markets and on various social platforms like Instagram, Facebook, Snapchat and Twitter- Creation of the media plan for the specific brands for the whole year- Creation of the materials (e.g. case studies, etc.) published in indaHash campaigns for selected clients

Провинция Рим, Италия

• Creation of promotional materials for Studioitalia and its agents + social media marketing• Concluding contracts with the agents from Ukraine and Russia• Marketing research and analysis• Issue of press-releases about an ongoing events and awards of the Language School • Carrying out the events aimed to promote the company and its service and increase loyalty within its clients

Poland

• Project developing• Market analysis• Promoting platform in social media• Editing and publication of content on the website• Creating a community around the project

Master’S Degree, Digital Communication And Media/Multimedia

Bachelor'S Degree, International Marketing

Participation in student`s government “Koło Naukowe Buzz” Organization of conferences, trainings, promotion of the University of Lodz

Education record

Activities and Societies: Theatre performances, taking part in language knowledge contests