Daryna H. Email & Phone Number

Kyiv, Ukraine

Beijing, China

• Regular posting of analyses on current events within the Asia-Pacific region, encompassing: - China-US relations- China's policies towards its neighbouring countries- Domestic affairs within China- China-Ukraine.
• 1227 subscribers in 7 month with - 998 avg views per post (63,1%) - 6 avg shares per post
• Regular translation of information from Chinese/English/Spanish to Ukrainian
• Monitoring Chinese and foreign governmental websites, MFA press releases, mass media, social media and public figures accounts for the latest updates
• Participating in podcast and collaborations with other relevant channels
• Conducting cross-promo campaigns

• Designed marketing and launching strategy (Jobs To Be Done, ICP, MVP frameworks) for new services
• Google Analytics management and insights for the web traffic, main channels and sources
• Conducted comprehensive market research, competitor analysis, and gathered references for new services
• Managed website content and structure, blog posts, etc.
• Authored blog articles, based on interviews and sales team insights
• Oversaw the production and creation of case studies for the website and social media platforms

Kyiv, Kyiv City, Ukraine

• Created and worked on the PR and SMM strategy (Instagram, Facebook and Telegram)of EYP Ukraine
• Increased Instagram page reach by 32K, avg engagement / post: 124 (127% higher than before), increased follower count by 78%
• Created Telegram channel, gaining 160 subscribers in the first 3 month with avg views / post: 299 and a total of 205 shares
• Enhanced Facebook page, resulting in #3 of all NC ratings with 23% higher engagement rate / post than the previous year
• Crisis managed all of the social media and adjusted content plans, bringing in News Digest, #DaysofWar, and Picture of The Day
• Confirmed and established new partnerships: in total 13 new partnerships and 22 mentions in media

Kyiv City, Ukraine

• Managed and posted on social media pages and other means of communications: Instagram, Facebook, Twitter, LinkedIn, Telegram channel, and website
• Created weekly mass mailings for the subscribers
• Conducted cross-promotion PR campaigns with other businesses, NGOs, and partners
• Created and managed company's ads campaigns for Facebook and Instagram
• Prepared and edited materials and digests for publication
• Created design templates in Photoshop and Figma and designed visuals

Kyiv City, Ukraine

Master'S Degree, International Relations And Affairs

Chinese Language And Literature

One-year Chinese language study program in Renmin University in an Advanced level from School of Chinese Studies and Cultural Exchange..

Bachelor'S Degree, Regional Studies

Activities and Societies: Debate Club Debate Club PR and Communications Department Head Scientific Society SMM Department Head PR Centre.

Exchange Student And Grant-Recipient From The Us Department Of States, 11

Activities and Societies: FLEX program finalist (acceptance rate ~ 3%) Junior at Annandale High School, VA Member of "It's Academic" and.