Daryna H. Email & Phone Number

Kyiv, Ukraine

Beijing, China

• Regular posting of analyses on current events within the Asia-Pacific region, encompassing: - China-US relations- China's policies towards its neighbouring countries- Domestic affairs within China- China-Ukraine relations / Chinese actions in response to the Russia-Ukraine war- Chinese involvement in regional affairs: Europe, MENA, APAC, LATAM, Africa, North America China's involvement in IGOs and other international platforms• 1227 subscribers in 7 month with - 998 avg views per post (63,1%) - 6 avg shares per post• Regular translation of information from Chinese/English/Spanish to Ukrainian• Monitoring Chinese and foreign governmental websites, MFA press releases, mass media, social media and public figures accounts for the latest updates • Participating in podcast and collaborations with other relevant channels• Conducting cross-promo campaigns

• Designed marketing and launching strategy (Jobs To Be Done, ICP, MVP frameworks) for new services • Google Analytics management and insights for the web traffic, main channels and sources• Conducted comprehensive market research, competitor analysis, and gathered references for new services• Managed website content and structure, blog posts, etc.• Authored blog articles, based on interviews and sales team insights• Oversaw the production and creation of case studies for the website and social media platforms• Wrote/rewrote case studies in various formats, suited for different purposes (social media, presentation materials, website pages, one-pagers)• Oversaw the delivery and generated a bundle of project cases for sales team presentations • Implemented e-mail marketing campaigns• Researched and wrote blog topics that resonated with the target audience for Medium and website• Edited and proof read posts and texts delivered by the SMM manager• Translated the materials from Ukrainian to English and vice versa• Developed a personal branding strategy for CEO and Design Lead LinkedIn pages, consisting of personal account rebranding and regular posting content plans• Conducted competitors analysis for SMM campaigns optimization• Strategized and implemented SMM content plans, oversaw design process, wrote relevant texts- LinkedIn page follower growth: 23% - Instagram page follower growth: 17.7% - Facebook page follower growth: 8.2% - Dribbble account follower growth : 37.9%• Assessed the effectiveness of SMM campaign, resulting in: - Instagram impression growth by: 76.8%- LinkedIn post engagement rate growth by: 24.3% - Dribbble shot views growth by: 57.3%

Kyiv, Kyiv City, Ukraine

• Created and worked on the PR and SMM strategy (Instagram, Facebook and Telegram)of EYP Ukraine• Increased Instagram page reach by 32K, avg engagement / post: 124 (127% higher than before), increased follower count by 78%• Created Telegram channel, gaining 160 subscribers in the first 3 month with avg views / post: 299 and a total of 205 shares• Enhanced Facebook page, resulting in #3 of all NC ratings with 23% higher engagement rate / post than the previous year• Crisis managed all of the social media and adjusted content plans, bringing in News Digest, #DaysofWar, and Picture of The Day• Confirmed and established new partnerships: in total 13 new partnerships and 22 mentions in media• Established cross-promo campaigns: in total 7• Implemented full-cycle design of logos and event identity styles: 3 events• Managed and coordinated department of max. 7 people• Developed creative master plans• Proof-read / translated / edited posts for Facebook and Instagram pages• Wrote and designed posts/ templates for them in Figma, Photoshop and Canva

Kyiv City, Ukraine

• Managed and posted on social media pages and other means of communications: Instagram, Facebook, Twitter, LinkedIn, Telegram channel, and website• Created weekly mass mailings for the subscribers• Conducted cross-promotion PR campaigns with other businesses, NGOs, and partners• Created and managed company's ads campaigns for Facebook and Instagram• Prepared and edited materials and digests for publication• Created design templates in Photoshop and Figma and designed visuals• Provided events coverage on company's SM pages• Elaborated monthly creative plans for posting on relevant social media (Facebook, Instagram, LinkedIn, Twitter, Telegram)• Worked on creative communications and employer brand, messaging, ToV• Represented the company on various events and platforms• Translated posts into English for LinkedIn posting• Researched companies backgrounds and their employer brands• Communicated with customers and page followers in comments and through e-mails

Kyiv City, Ukraine

Master'S Degree, International Relations And Affairs

Chinese Language And Literature

One-year Chinese language study program in Renmin University in an Advanced level from School of Chinese Studies and Cultural Exchange..

Bachelor'S Degree, Regional Studies

Activities and Societies: Debate Club Debate Club PR and Communications Department Head Scientific Society SMM Department Head PR Centre.

Exchange Student And Grant-Recipient From The Us Department Of States, 11

Activities and Societies: FLEX program finalist (acceptance rate ~ 3%) Junior at Annandale High School, VA Member of "It's Academic".