Daryna Boiko Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Developed and executed multi-channel marketing strategies for EN & FR markets (TV, digital, OOH, web, in-store, social, CRM), leveraging market research data
• Managed a major seasonal brand campaign, achieving an increase in YoY impressions, reduction in CPC, and rise in CTR, driven by creative testing and media optimization
• Built quarterly PR strategies based on consumer insights, leading to significant increases in impressions and engagement rates while maintaining budget consistency
• Guided influencer marketing campaigns on Meta and TikTok, generating substantial impressions with top Canadian influencers during peak season
• Collaborated with cross-functional teams, internal creative department, and agencies (media, PR, production, creative) to ensure top-tier market execution
• Strengthened partnerships with key vendors like Xbox, Samsung, and Meta, executing ad-hoc marketing activities for new product launches

Kyiv Metropolitan Area

• Managed several brand categories - mobile tariffs, e-commerce, and NPD
• Grew brand consideration by developing brand & media plan and implementing a multi-channel marketing strategy
• Led 360 national campaigns: development and production of TV & digital ad, OOH, transit, and POSM; using attribution model to forecast conversion
• Crafted a BTL strategy focused on innovation and experiential activation, achieving a 10% surpass of brand sponsorship KPI goals within a year
• Spearheaded the development of creative materials by leading a cross-functional team, leveraging AI resources to lower production costs
• Conducted campaign analysis and spearheaded research initiatives (focus groups, pre-tests, BHT, etc.) to inform and drive future campaign improvements

Kyiv Metropolitan Area

• Led projects for main clients: Lexus, Toyota, Visa (Ukraine, Georgia, Azerbaijan, Kazakhstan, Belarus).
• Managed over 30 campaigns for international brands, including new product launches, development of supporting materials, video and photo shootings, and strategy development.
• Efficiently maintained brand social networks and websites in 5 countries, including heading the development of a brand sponsorship page for the Olympic Games 2020.
• Coordinated a team of 3 people in a web team and an SMM specialist, delivering projects on time and within budget.
• Communicated with a global agency, partners, and contractors.

Kyiv Metropolitan Area

• Led projects for the main client, British American Tobacco, from debriefing to creatives review and budgeting.
• Coordinated first and second focus campaigns: development of creative materials, new product strategy, B2B and B2C materials, and market adaptations.
• Collaborated with creative and production teams to deliver high-quality, on-brand marketing materials, resulting in positive ROI for the client.
• Prepared presentations and reporting materials for the client, effectively communicating and aligning created materials with the global team.

Bachelor'S Degree, Advertising & Public Relations, 95

Master'S Degree, Advertising & Public Relations And Journalism