Daryn Berlin Email & Phone Number

Los Angeles Metropolitan Area

Just a traditional guy, trying to navigate a super automatic world.

Durham, North Carolina, United States

Oversee all aspects of daily operations including customer service, budget, ordering, purchasing, staff team management, scheduling, and general HR functions. Define short- and long-term business development projects/initiatives aligned with overall business vision and fiscal objectives. Direct F&B processes, menu changes, and quality control while coaching and mentoring junior store leaders. ● Exceeded annual labor cost goals, and met food cost goal of 30% by restructuring labor rates to build more sustainable workforce. ● Fostered higher productivity per team member and cultivated a streamlined, well-performing workforce by revitalizing role specifications and conducting strategic recruitment.

Durham, North Carolina, United States

Spearheaded foundational business infrastructure, roadmap, design, buildout, and operations for premium specialty café and small restaurant. Served in both front- and back-of-house roles from customer service and onboarding to budget management, scheduling, and staff coaching.● Successfully maintained profit margin by designing menu to feature best possible products over mass nonessentials to match volume of competitors—quality over quantity.

Durham, North Carolina, United States

Built and developed company from ground up from first employee to chief business leader. Led market (and auxiliary market) penetration and growth efforts through national travel and promotion initiatives covering Atlanta, DC, Miami, Philadelphia, New York City, Boston, Dallas, Seattle, San Francisco, and Los Angeles. Identified target market segments, directed product development/enhancement efforts, created marketing roadmap, developed budgets, and defined sales process and targets. Built high performance sales team, performance metrics, and foundational market data and assessment operations. Designed and led sales training and project knowledge programs, scaled for national teaching and application. ● Drove holistic business growth from $5 to $30M+ annual revenue over tenure. Achieved by embracing evolving market trends to form (and reform) sales programs, seeking out and mentoring enthusiastic talent, and empowering employees to branch out into US market—effectively engaging new segments with independent volition. ● Secured company reputation as leading specialty coffee roaster on global scale by defining clear partnership expectations and continuously championing relentless quality initiatives.● Generated $4M in individual sales for four consecutive years.● Recruited team members, devised sales objectives, and formulate protocols within the Grocery sector.

Durham, North Carolina, United States

Led company’s expansion into wholesale market—collaborating with national retailers, securing retail partnerships, and developing key employee education programming. Wrote company best practices and policies and mapped long-term growth plans. Empowered and motivated staff with hands-on training and professional development opportunities.● Dramatically accelerated initial business development and robust expansion by securing early key retail partnerships and quickly establishing 10 corporate training centers. ● Positioned and empowered junior regional leaders with consistent company education, direction, and mission.