Daryn Medwid's Location
Coquitlam, British Columbia, Canada, Canada
Daryn Medwid's Contact Details
Daryn Medwid work email
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About Daryn Medwid
Strategy • Business Development • Brand Builder • Customer and Consumer Insight • Entrepreneurial Mindset
Daryn Medwid Work Experience Details
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Chief Revenue OfficerWest Blvd Cannabis Aug 2022 - PresentVancouver, British Columbia, CanadaProviding commercial expertise in the areas of cannabis sales, marketing, operations and supply chain management filtered through the West BLVD P&L targets with the goal of driving shareholder value -
PresidentTaylor Scott Holdings Apr 2022 - Sep 2023Vancouver, British Columbia, CanadaProviding Family Office strategic planning, wealth reporting, governance and expertise to current investment portfolio while uncovering new opportunities in a rapidly evolving environment
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Chief Operating OfficerExperion Wellness Jan 2020 - Mar 2022British Columbia, CanadaProven Track Record of Experience in Executing Sales and Development Processes, Planning Process Improvement Strategies, and Offering Thought leadership to ensure Operational Excellence. I execute all business operations at a high level including Commercial, Revenue Management, Supply Chain, Facilities, and P&L providing regular status updates to CEO and Board Of Directors. Being a highly skilled collaborator, I nurture positive relationships with senior management of private and government-run entities that include all Canadian cannabis exchanges, private retailers, and suppliers. Apart from this, I lead creation of internal processes concentrating on demand planning, operations and supply chain efficiencies that aid growth. I have developed B2B partnerships that lead to driving a 10x in supply supporting our exceptional growth. Key Accomplishments: ►Led efforts to initiate and implement business operations, build policies, and manage overall operations of company.►Licensed popular retailer’s brand IP to create top-selling premium stock-keeping unit (SKU) in Ontario.►Launched three new products per quarter and best-selling SKU in Canada by administering innovation agenda and defining specific goals and initiatives.►Implemented best practices to attain operational excellence in comparison to other while delivering bottom-line growth within government restrained environment.►Leveraged effective expertise to apply market penetration strategies across 12 Canadian cannabis exchanges to double market share in one year.►Renowned for developing top five super premium brand within two years.►Attained genuine savings in cost of production, distribution, selling, and administration by leading COGs reduction initiatives that resulted in attaining almost $1/g improvement (17.5%).►Executed company sales at 9x Net Asset Value while selling business to competitor.
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Vice President Sales And MarketingExperion Wellness Sep 2019 - Jan 2020Vancouver, British ColumbiaResponsible for building Citizen Stash into a top 5 Premium cannabis brand across Canada. All efforts against volume, revenue, distribution, brand strategies and tools are generated from my team
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Vice President Sales And MarketingCentral City Brewers + Distillers Jul 2016 - Sep 2019Surrey, British ColumbiaDuring this role, I enhanced overall sales and marketing operations by developing and implementing a five-year strategic plan resulting in over delivering company profitability, growth, and budget. Most notably, I managed resource allocation accurately developing an effective LE process while improving organizational P&L functions. My teams exceeded their goals by guaranteeing accurate fulfillment of forecasted inventory on the supply side while creating innovative, low-cost, grassroots trade, and marketing functions on the commercial side leading us to become the only Canadian craft brewer with distribution in every province and territory in Canada. I'm an excellent communicator and used this skillset to amplify associations with senior leadership teams of private and government entities, including Canadian Liquor Boards, global broker network, and suppliers.Key Accomplishments:►Used strategies to create efficient internal processes while driving operations of budget setting and maintaining supply chain and human resources standards.►Entered company in competitive retail market landscape as first Canadian brewer to build zero-alcohol platform.►Served as Board Member for BC Brewers Guild and founder for BC Independent Distillers Association.►Directed development of public policy, created strong reputation, and identified common ground with stakeholders to improve government relations.►Contributed to demonstrating doubled national volume share growth in 2.5 years and creating top five Canadian craft brewers.►Increased top-line growth and higher net margins by reestablishing Canadian business operations.►Created global market for CCBD brands, including China, Singapore, and United States.►Led team for new and relevant Mission/Vision and Value statements to significantly foster improved company culture. -
Sales Director Alberta And British ColumbiaMolson Coors Jun 2011 - Jun 2016Vancouver, Canada Area- Direct business unit operations in Alberta, British Columbia, North West Territories and The Yukon for one of the world's largest brewers- Reporting to the VP of Ontario/West directed both Molson Coors and 6 Pints business unit sales and trade operations with accountability for P&L delivery of $450 million in net sales - Provided leadership and coaching to a large cross functional team including Key Account Managers, Sales Managers, Demand Planners and Revenue Management - Drove internal cross-functional collaboration to achieve both regional and national P&L’s- Supported Western Canadian logistics through BDL Commercial Committee KEY ACHIEVEMENTS:- Best performing region 2012/2013/14 as measured against innovation, volume and profit targets - Track, Rank and Publish accountability rolled out across Canadian business unit- Successfully led marketing execution, packaging and promotion that drove Molson Canadian to growth for the first time in 17 years by driving a ‘Local’ agenda - Restructured operations in 2013 allowing for fewer full time head count while still achieving targets- Oversaw a Revenue Management initiative that drove 2015 program ROI to +3% from -32% previous- Acted as Commercial Lead on Global Leadership Development Team working on various projects including Human Resources One Way, Panama brewery operations improvement, Czech craft beer brand launch assessment- Developed talent pipeline awarding 10 manager level roles to internal candidates over the past 3 years -
Sales Director British ColumbiaMolson Coors Canada Jan 2011 - Jun 2015- Direct business unit regional operations in BC and the Yukon with accountability for P&L delivery of $200 million NSR for the world’s 5th largest brewer. - Establish and foster superior relationships with senior executives of the British Columbia Liquor Development Branch, Private Liquor Retailers and key on trade customers- Provide leadership to a team of 40 sales professionals and support staff- Administer an annual operating budget of $7.7 million.
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Sales DirectorDiageo Canada 1998 - Jan 2011Winnipeg, Manitoba- Direct business unit regional operations with accountability for P&L delivery of $21.6 million in gross profits and $151 million in retail value for the world’s largest beverage alcohol company. - Establish and foster superior relationships with senior executives of the Manitoba Liquor Control Commission and Saskatchewan Liquor and Gaming Association - Provide leadership to a Key Account Manager, Sales Co-ordinator, 6 outside sales representatives, 1 Commercial Planner, 1 Retail Trade Marketing Manager and 3 merchandisers.- Forecast monthly sales of over 250 SKUs.- Administer an annual operating budget of $3.7 million.KEY ACHIEVEMENTS:- Highest performing Diageo Canada region as measured by depletion growth in F09 and F10 (YTD)- SOV and SOM growth for 26 straight months in Saskatchewan and 23 of 24 months in Manitoba while keeping trade investment flat.- Highest SOM and SOV growth of any region in F09 and F10 (YTD) - Fiscal 2009 gross profits exceeded by 20.9% and volume by 19.3%- Launched and executed an F09 wine plan producing +12.5% depletion growth and the largest gains of any region in Wine SOM and SOV- Restructured the Midwest to provide improved customer service, morale, collaboration and communication while providing more opportunities for succession- Revised sales processes and structure resulting in the highest On Premise depletion and share growth gains of any region in F09 and F10- Streamlined customer management processes to provide “industry best” service. Improved customer collaboration, supply chain performance, category management, total market coverage, and premiumization of the spirit market.- Revised sales structure to open new Private Wine Store channel which now provides 25% of all wine depletions
Daryn Medwid Skills
Sales
Management
Alcoholic Beverages
Leadership
Sales Management
Strategy
Trade Marketing
Marketing
Strategic Planning
Beer
Fmcg
Key Account Management
Customer Service
New Business Development
Crm
Beverage Industry
Sales Process
P&l
P&l Management
Supply Chain
Daryn Medwid Education Details
Frequently Asked Questions about Daryn Medwid
What company does Daryn Medwid work for?
Daryn Medwid works for West Blvd Cannabis
What is Daryn Medwid's role at the current company?
Daryn Medwid's current role is Chief Revenue Officer.
What is Daryn Medwid's email address?
Daryn Medwid's email address is da****@****son.com
What is Daryn Medwid's direct phone number?
Daryn Medwid's direct phone number is +160458*****
What schools did Daryn Medwid attend?
Daryn Medwid attended The University Of Calgary.
What skills is Daryn Medwid known for?
Daryn Medwid has skills like Sales, Management, Alcoholic Beverages, Leadership, Sales Management, Strategy, Trade Marketing, Marketing, Strategic Planning, Beer, Fmcg, Key Account Management.
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