Lead the development, planning and sales strategy of 7 Key Clients.Own senior client stakeholder relationships, responsible for demonstrating success against deliverables, creativity and unit-economic results; ensuring relationship is maintained and grown, with Tailify as a trusted partner.Proven experience dynamically selling a variety of video formats. Development of excellent relationships with clients enables sound evaluation of RFP expectations, delivering a strategy, format and platform mix which matches expectations, optimised to deliver against identified business KPIs. Head up a team of 12, line-managing 3 Client Success Managers.Oversee day-to-day running of accounts, champion solutions-focussed approach to operations; providing support where needed. Evaluating quality of work output against client expectations and deal agreements.Creatively and Commercially orientated.Lead growth of client relationships, ensuring reporting, communications and deliverables are of highest standard in order to provide platform to upsell exciting, innovative and incremental revenue opportunities.

Led Client Service of the 4-person Independent Development team.Tasked with preparing the unit’s transition into Finecast UK’s key incremental revenue driver of the future, the team are on track to deliver the planned 145% YoY growth in 2021.Responsible for Independent Agency and Client Investment Retention.Through deep relationships with Agency Department Heads and Client Founders, I’ve helped map business objectives to suitable solutions to achieve targets, which has led to +135% YoY growth within Education and Property verticals.Proven track record accelerating product adoption and revenue growth.Through successful integration to make processes more streamlined and product adoption simple, I was able to help make WPP’s top spenders, including Sky, Mars and Ford, the top spenders within Finecast.Passion for SustainabilityLaunched Sustainability Initiative within Finecast, which facilitated networking of Sustainability Leaders throughout Group M, the launch of the project to measurement the carbon cost of Finecast campaigns, leading to a more sustainably-focussed future.

Part of ground-breaking start-up, Finecast: a ground-breaking and innovative start-up, supported by the biggest media conglomerate in the world: Group M.- Build, maintain and develop strategic partnerships with clients to ensure they are successful in utliising Finecast’s Addressable TV capabilities.- Lead multiple initiatives which enable better client servicing and improved internal account operations.Data Solutions- Deliver effective targeting solutions to clients, achieving campaign objectives.- Educate clients on benefits of data-driven insights from leading providers which include Acxiom, Experian and Mastercard.- Conduct thorough analyses which facilitate client sales and strategy consultations.- Aid the Product, Data & Analytics team in the procurement of additional data partnerships, such as Nectar.Commercial Pricing Lead- Founded an internal cross-functional operative to maintain the validity of Finecast’s dynamic pricing model, which I had identified as a way to resolve relationship issues with key client, Mars.- A member of the taskforce responsible for creating Finecast’s new client-facing pricing tool, working with Elsewhen, a Digital Product Consultancy.Campaign Activation- Collaborate with the team to ensure effective campaign management is maintained.- A reliable asset for clients, regularly ensuring important brands such as Sky and M&S are activated amidst demanding deadlines.

- Built, grew and developed robust working relationships across Omnicom and Publicis agency patches.- Worked with Trading, Partnership and Sales Development teams to facilitate the cross-selling of Channel 4 products.- Active contributor of Digital Sales team, assisting with overall team goals, including the development of new products, such as Dynamic TV.Account OwnershipLed the management of Omnicom’s £35m annual Digital spend, which involved managing complex workstreams, effective communication across multiple stakeholders, and facilitating the activation of key accounts, including VWG, Sony Pictures and Sainsbury’s.

- Efficient adherence to tight deadlines to service campaign delivery of numerous advertisers across the Opera, Dentsu Aegis and Publicis portfolios.- Strong ability to think strategically, leading to the creative production of 'F1', 'European Champions Cup', and 'Ireland Autumn International' packages, which led to Channel 4 collaboration with numerous brands, including Volkswagen Group and Natwest.- Experience working with in-house marketing and creative teams to project manage numerous marketing campaigns, including E4 Channel driver and Gogglebox series promos.- Consistent idea generation: member of in-house content strategy team, PL4Y.

- Extensive admin knowledge of set-up, required assets, and approvals necessary for Digital Marketing Campaign.- Strong analytical skills in viewership trends, the digital marketplace and the broadcaster environment.- Centralised contact within the commercial team, liaising with editorial and developing new and exciting commercial opportunities.- Strong team ethic, supporting executive, managers and wider Digital team in daily duties.

Operating within LBG to prevent loss, reduce risk and adhere to customer needs. Duties include:- Dealing with customer queries efficiently, through effective communication.- Resolving customer issues through quick problem-solving.- Building relationships within LBG's extensive UK network, to expand and progress.- Dynamically adapting to brisk changes in business priorities.- Negotiate relevant systems to extrapolate relevant information.- Conduct investigations and make decisions sufficiently, through accurate data analysis.- Completing ad-hoc administration tasks promptly, with a high attention to detail.- Hold a positive attitude, striving for development and improvement.

UCI Continental level Development Team for best up-and-coming riders in the world.Attributes gained:- High work ethic, training (per week) 20-30hours/10-15 sessions in preparation for 160km-220km races.- Exceptional stress tolerance, performing in the top UCI EuropeTour professional races under high pressure.- Global skills, performing as part of a cohesive, multi-national team.- Commercial awareness, respecting team sponsor obligations and informing supporters.- Adhering to strict WADA, UCI and Team anti-doping guidelines.- Communication, through Team Managers, Coaches, Logistic personnel and Team staff.- High determination and motivation present to compete at a high level.

Sole Irishman on all-French, Brittany-based Cycling Team.Qualities acquired:- Global skills, communicating in conversational French to coexist in non-native French culture effectively.- Being dynamic, getting to race events punctually via self-driven car/van, or public transport, such as bus, trains and planes.- Budgetary skills, managing a small budget to cover living and travel costs.- Communication and negotiation, with landlords, sponsors, National Team selectors, and Team Manager.- Technical ability, maintaining the team’s two cars and HGV, as well as 2 bikes and self-kept accommodation.- Being adaptable to live and work in any location, culture and environment.